Responsive Web Design Experts in Munich

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Designing the audit logging framework
• Implementing APIs for developers to integrate in their codebase
• Implementing ingestion pipeline, database query layer and UI for browsing the audit events
• Improving stability and reliability of the backend system

Project for a leading German email and cloud service provider: As Senior Frontend Developer and Technical Web Architect, I developed an international, multi-tenant white-label consent management layer for multiple brands.

Main tasks:

• Architecture and implementation with Vue 3, TypeScript, and Vite
• Development of automated tests with Vitest and Playwright
• Creation of brand-specific CMP configurations, CSS themes, i18n structures, and vendor settings
• Implementation of playout and initialization logic as well as backend integration
• Technical decision support, project, and code documentation

Impact: Replacement of external CMP solutions with a reusable and long-term maintainable in-house foundation for several international brands and rollouts.

Technologies: Vue 3, TypeScript, Vite, Vitest, Playwright, IAB TCF, Google Additional Consent, i18n, Git, CI/CD.

Founded and have led userdoo since 2023. UX strategy, hands-on product design and professional guidance for small design teams. Collaboration with Product Owners and development teams; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among other projects:

ZEISS Vision Care – UX Strategy, Conceptualization and Design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were brought together into a consistent overall workflow. The focus was on making the tool easy to use across different device types and throughout their use in the process.

Digital Optician Workflow

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultations. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers moving into new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C Eyewear Shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while considering the requirements of the Indian market. Close collaboration with the project team and local market; reviewing and evolving concepts based on market feedback and feedback from tests conducted locally.

poolinq – UX for New Inventory Management Software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent user experience. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and assignment so users can understand and review the results. Close collaboration with the product and development teams.

FerniLoy – Digital Companion for the Furniture Trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Aligning user flows, the design system and implementation with the product and development teams.

TYCT – UX and Design System for a B2B Portal

Information architecture and interaction concepts for data-rich workspaces with complex status workflows. Clearly structuring information, responsibilities and next steps on list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• UX and product strategy
• digital transformation
• digital brand strategy
• customer experience platforms
• stakeholder workshops
• design leadership

• Development of new simulator features and extension of existing modules using C++.

• GUI design and implementation with Qt for Windows, including redesigns to improve usability and workflow.

• Maintenance and expansion of existing codebase: refactoring, bug fixes, and modularization to support new capabilities.

• Version control using Git.

• Performance optimization of simulation to meet real-time constraints.

• Creating and maintaining documentation: technical comments, design docs, API references and user manuals.

• Led a redesign that improved operator workflow and reduced task completion time.

• Extended simulator architecture to support multiple new scenario types while preserving backward compatibility.

• Implemented refactoring and modularization that simplified maintenance and accelerated feature delivery.

• Technologies: C++03, Qt4.6, QMake, Git, V-Model, Windows

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

Task

• Further development of a new ERP system with Blazor
• Creation of e-invoices with the XRechnung and ZUGFeRD format
• UI/UX design Client-server system
• Windows 11 Technology
• Microsoft .NET 9, Git, Azure DevOps, ASP.NET, MSSQL, Blazor Programming languages
• C#, MVVM Development tools
• Microsoft Visual Studio .NET 2022 Database
• MSSQL Industry
• Other

• Self-employed and freelance projects and IT services
• Concept development and UX design / web design / graphic design
• Creative, innovative, responsive and accessible design for websites and landing pages
• Development of designs / websites and landing pages with WordPress as well as WordPress Multisite installations and applications
• Maintenance and support of WordPress websites
• WordPress page builders: Elementor, WP Bakery, Gutenberg and others depending on the theme and project requirements
• Multilingual websites - WordPress - WPML plugin
• Performance optimization
• SEO analysis, technical SEO and SEO on-page optimization
• SEO audits, SEO analysis and evaluation, SEO keyword finding
• Software skills: Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Adobe XD, Office and other tools

• Development of an accessible, responsive website based on Figma designs for a major sports event in compliance with WCAG, BITV, and EN 301 549
• Technical planning and setup of the tool stack with Vite, Playwright, Docker, and GitLab CI
• Worked on two existing projects (Vue.js & Nuxt), with a focus on bug fixing, accessibility audits, and new feature development
• Collaboration with design and QA to consistently implement accessible UI patterns
• Consulting on improving existing frontend architectures with regard to accessibility, performance, and maintainability

• B2B: conceptual project development of the production software for ViGuide (Web), ViGuideMobile and HMI.
• Revamping information architecture, UX concept for new and existing features.
• UX research.
• UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
• Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
• Accessibility according to BITV/WCAG (analysis, concept, implementation).
• Using AI to support UX analysis, pattern recognition in research data and to speed up concept development and prototyping.
• User centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
• Remote/onsite interviews, test planning, moderation, documentation of UX/UI concepts and recommendations, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
• Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, Maze.
• Quantitative research: usability & prototyping tests via Maze (remote), surveys (Maze).
• Qualitative research: moderated interviews, analysis and action recommendations.

• Design and implementation of a Laravel backend API for provider-based geo search, feature details, boundary geometries and neighborhood detection.
• The API serves as a server-side proxy, cache and enrichment layer, protecting credentials for external geo services and persisting features, localizations, geometries, hierarchies and neighborhood relationships in MariaDB.
• Key areas included normalization of autocomplete and feature data, caching strategies for expensive boundary/polygon requests, spatial processing of GeoJSON and MultiPolygon geometries, as well as neighborhood detection using hierarchies, bounding box filters and topology checks.
• Additionally, separate production and diagnostic endpoints were created, along with status and error catalogs, discovery logging, a Docker development stack, API documentation, and unit and feature tests.
• Technologies: PHP 8.3, Laravel, REST API, geo data API, GeoJSON, MariaDB Spatial, Eloquent, Laravel Queues, PHPUnit, Mockery, Docker, Docker Compose, API design, geocoding, boundary data, spatial queries.

• Designing a speech-to-text AI application (based on the Whisper model) for commercial use.
• Conduct market, competitor, and user research to inform strategic business decisions and align product goals with user needs.
• Develop the startup’s visual identity and led UX/UI design in close collaboration with the founders and developers to shape the product vision.
• Applied technical understanding at the CSS level to review and assess frontend implementation quality, ensuring accurate design execution.