Anton Hoffmann-Senior UX Professional / Researcher
Experience
Senior UX Professional / Researcher
Viessmann Group GmbH & Co. KG
- B2B: conceptual project development of the production software for ViGuide (Web), ViGuideMobile and HMI.
- Revamping information architecture, UX concept for new and existing features.
- UX research.
- UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
- Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
- Accessibility according to BITV/WCAG (analysis, concept, implementation).
- Using AI to support UX analysis, pattern recognition in research data and to speed up concept development and prototyping.
- User centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
- Remote/onsite interviews, test planning, moderation, documentation of UX/UI concepts and recommendations, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
- Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, Maze.
- Quantitative research: usability & prototyping tests via Maze (remote), surveys (Maze).
- Qualitative research: moderated interviews, analysis and action recommendations.
Senior UX Professional / AI
Laiyer GmbH
- B2B: concept of an information architecture and interaction concept for AI-supported time tracking and e-billing software for large law firms.
- Concept and development of a brand identity.
- Concept of an AI-powered platform (time tracking & e-billing) including development of AI-based interaction models and workflows.
- Using prompt design and AI to structure user processes and automate workflows.
- Lean UX, AI prompt design, user centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture, Office 365, Confluence, Miro, responsive web design, app design, user experience (UX), user interface (UI), accessibility according to BITV/WCAG (analysis, concept, implementation).
- Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
- Interaction design, prototyping, user research, business-to-business (B2B), agile development, information design, documentation of UX/UI concepts and recommendations, interactive design, IT concept, information architecture, customer analysis, Axure, responsive web design, user experience (UX), user interface (UI).
Senior UX Professional / Researcher
Sick AG
- B2B: further development of the production software in the area of sensor technology/logistics/inventory management systems, specifically for the Lector product group.
- UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
- Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
- Accessibility according to BITV/WCAG (analysis, concept, implementation).
- AI-supported assistance in analyzing complex UI/UX structures and identifying optimization potentials in data-driven systems.
- Lean UX, user centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, design guide, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
- Remote/onsite interviews, test planning, documentation of UX/UI concepts and recommendations, moderation, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
- Figma (mockups, wireframes, design, concept), Axure (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro.
- Interaction design, prototyping, user research, business-to-business (B2B), agile development, information design, interactive design, IT concept, information architecture, customer analysis, responsive web design, user experience (UX), user interface (UI).
Industry Experience
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Experienced in Energy, Manufacturing, and Professional Services.
Business Area Experience
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Experienced in Product Development, Research and Development, and Information Technology.
Summary
Senior Product Designer with over 16 years of experience in designing, developing and optimizing complex digital products in B2B, industrial and SaaS environments. My focus is on translating user research and product data into concrete, actionable product decisions – aiming to align user insights, business goals and technical feasibility.
In recent years, I have increasingly integrated AI as a core part of my workflow, both to develop new product ideas and to improve existing design and decision-making processes:
- Deriving action recommendations from research data using AI
- Developing AI-based product concepts and interaction models
- Using AI to speed up prototyping and design processes
- Automating and structuring internal UX workflows with AI-powered tools
I work closely with product management and engineering to ensure concepts are not only user-centered but also technically feasible and scalable.
Skills
Core Competencies
- User Centered Design (Ucd) According To Din En Iso 9241-110 / 210
- Context Of Use Analysis, Personas, User Journeys
- Interaction Design & Ui Design (Cross-platform)
- Prototyping / Wireframing (Axure, Figma, Protopie)
- Usability Engineering & Heuristic Evaluation
- Planning And Conducting Usability Tests (Qualitative & Quantitative)
- Accessibility (Analysis, Evaluation, Concept)
- Html5 / Css / Basic Javascript Skills
- Agile Working (Scrum), Collaboration With Dev Teams
- Ai-driven Ux Analysis And Decision-making
- Conversion Optimization & Onboarding Design
- Kpi-based Ux Strategy
Ai-powered Product Development & Tools
- Figma (Incl. Ai Features / Figma Make For Rapid Ui Generation And Prototyping)
- Cursor Ai (Ai-driven Development, Technical Validation, And Prototyping)
- Flowise (Building Llm Workflows And Ai-driven Decision Logic)
- Flutterflow Ai (Rapid Prototyping And Development Of Data-driven Applications)
- Runway / Kling (Visual Generation Of Concepts, Scenarios, And Product Visions)
Use Cases
- Ai-driven Analysis Of User Research And Product Data
- Development And Validation Of Ai-based Features And Product Ideas
- Automation Of Design And Decision Processes
- Accelerating Prototyping And Iterations
- Supporting Stakeholder Communication Through Visual Ai Prototypes
Languages
Education
Mediadesign Hochschule
Bachelor of Science in Interaction Design and User Guidance · Gamedesign & Development · Munich, Germany
Certifications & licenses
Certified Professional for Usability & User Experience | CPUX-F
Certified Usability Engineer (IBUQ)
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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