Skip to main content
Top expert badge
Recommended expert
Profile header background

Anton Hoffmann-Senior UX Professional / Researcher

Anton Hoffmann - Senior UX Professional / Researcher - profile avatar
Profile header overlay
Munich, Germany

Experience

Dec 2023 - Present
Berlin, Germany

Senior UX Professional / Researcher

Viessmann Group GmbH & Co. KG

Expertise details
Position Summary
Senior UX Professional / Researcher at Viessmann Group GmbH & Co. KG
Industries
Energy
Manufacturing
Business Areas
Product Development
Research and Development
  • B2B: conceptual project development of the production software for ViGuide (Web), ViGuideMobile and HMI.
  • Revamping information architecture, UX concept for new and existing features.
  • UX research.
  • UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
  • Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
  • Accessibility according to BITV/WCAG (analysis, concept, implementation).
  • Using AI to support UX analysis, pattern recognition in research data and to speed up concept development and prototyping.
  • User centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
  • Remote/onsite interviews, test planning, moderation, documentation of UX/UI concepts and recommendations, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
  • Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, Maze.
  • Quantitative research: usability & prototyping tests via Maze (remote), surveys (Maze).
  • Qualitative research: moderated interviews, analysis and action recommendations.
Dec 2023 - Apr 2024
Hamburg, Germany

Senior UX Professional / AI

Laiyer GmbH

Expertise details
Position Summary
Senior UX Professional / AI at Laiyer GmbH
Industries
Professional Services
Business Areas
Information Technology
Product Development
  • B2B: concept of an information architecture and interaction concept for AI-supported time tracking and e-billing software for large law firms.
  • Concept and development of a brand identity.
  • Concept of an AI-powered platform (time tracking & e-billing) including development of AI-based interaction models and workflows.
  • Using prompt design and AI to structure user processes and automate workflows.
  • Lean UX, AI prompt design, user centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture, Office 365, Confluence, Miro, responsive web design, app design, user experience (UX), user interface (UI), accessibility according to BITV/WCAG (analysis, concept, implementation).
  • Figma (mockups, wireframes, design, concept), Axure and ProtoPie (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
  • Interaction design, prototyping, user research, business-to-business (B2B), agile development, information design, documentation of UX/UI concepts and recommendations, interactive design, IT concept, information architecture, customer analysis, Axure, responsive web design, user experience (UX), user interface (UI).
Oct 2023 - Present

Senior UX Professional / Researcher

Sick AG

Expertise details
Position Summary
Senior UX Professional / Researcher at Sick AG
Industries
Manufacturing
Business Areas
Information Technology
Product Development
  • B2B: further development of the production software in the area of sensor technology/logistics/inventory management systems, specifically for the Lector product group.
  • UI business analysis: analyzing and designing existing UI and UX structures, and validating existing interaction and design concepts against business, technical and user requirements.
  • Conducting UI/UX workshops, deriving consistent UI concepts, and creating wireframes, click dummies and prototypes to support decision-making and implementation in close coordination with stakeholders, UX and development.
  • Accessibility according to BITV/WCAG (analysis, concept, implementation).
  • AI-supported assistance in analyzing complex UI/UX structures and identifying optimization potentials in data-driven systems.
  • Lean UX, user centered design, usability engineering, agile working – Scrum, UX analysis, concept, wireframing, prototyping, design guide, DIN EN ISO 9241-110 / 210, user journeys, personas, interaction design, user guidance and information architecture.
  • Remote/onsite interviews, test planning, documentation of UX/UI concepts and recommendations, moderation, Jira, Confluence, Miro, UI/UX workshops (requirements analysis, UI alignment, design reviews).
  • Figma (mockups, wireframes, design, concept), Axure (low- and high-fidelity prototyping), Confluence, Jira, Office, Miro.
  • Interaction design, prototyping, user research, business-to-business (B2B), agile development, information design, interactive design, IT concept, information architecture, customer analysis, responsive web design, user experience (UX), user interface (UI).

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Energy, Manufacturing, and Professional Services.

Energy
Manufacturing
Professional Services
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Research and Development, and Information Technology.

Product Development
Research and Development
Information Technology
Profile match chart

Summary

Senior Product Designer with over 16 years of experience in designing, developing and optimizing complex digital products in B2B, industrial and SaaS environments. My focus is on translating user research and product data into concrete, actionable product decisions – aiming to align user insights, business goals and technical feasibility.

In recent years, I have increasingly integrated AI as a core part of my workflow, both to develop new product ideas and to improve existing design and decision-making processes:

  • Deriving action recommendations from research data using AI
  • Developing AI-based product concepts and interaction models
  • Using AI to speed up prototyping and design processes
  • Automating and structuring internal UX workflows with AI-powered tools

I work closely with product management and engineering to ensure concepts are not only user-centered but also technically feasible and scalable.

Skills

Core Competencies

  • User Centered Design (Ucd) According To Din En Iso 9241-110 / 210
  • Context Of Use Analysis, Personas, User Journeys
  • Interaction Design & Ui Design (Cross-platform)
  • Prototyping / Wireframing (Axure, Figma, Protopie)
  • Usability Engineering & Heuristic Evaluation
  • Planning And Conducting Usability Tests (Qualitative & Quantitative)
  • Accessibility (Analysis, Evaluation, Concept)
  • Html5 / Css / Basic Javascript Skills
  • Agile Working (Scrum), Collaboration With Dev Teams
  • Ai-driven Ux Analysis And Decision-making
  • Conversion Optimization & Onboarding Design
  • Kpi-based Ux Strategy

Ai-powered Product Development & Tools

  • Figma (Incl. Ai Features / Figma Make For Rapid Ui Generation And Prototyping)
  • Cursor Ai (Ai-driven Development, Technical Validation, And Prototyping)
  • Flowise (Building Llm Workflows And Ai-driven Decision Logic)
  • Flutterflow Ai (Rapid Prototyping And Development Of Data-driven Applications)
  • Runway / Kling (Visual Generation Of Concepts, Scenarios, And Product Visions)

Use Cases

  • Ai-driven Analysis Of User Research And Product Data
  • Development And Validation Of Ai-based Features And Product Ideas
  • Automation Of Design And Decision Processes
  • Accelerating Prototyping And Iterations
  • Supporting Stakeholder Communication Through Visual Ai Prototypes

Languages

German
Native
English
Advanced

Education

Oct 2007 - Sep 2010

Mediadesign Hochschule

Bachelor of Science in Interaction Design and User Guidance · Gamedesign & Development · Munich, Germany

Certifications & licenses

Certified Professional for Usability & User Experience | CPUX-F

Certified Usability Engineer (IBUQ)

Statistics

Experience

Total positions 3
Experience in Energy 2.5 y
Avg length 1 y 9 m
Longest experience 2 y 6 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Senior UX Professional / Researcher, Senior UX Professional / AI
Main industries Energy, Manufacturing, Professional Services
Main business areas Product Development, Research and Development, Information Technology

Qualifications

Highest degree Bachelor
Certifications earned 2

Profile

Created
Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Anton based?

Anton is based in Munich, Germany.

What languages does Anton speak?

Anton speaks the following languages: German (Native), English (Advanced).

How many years of experience does Anton have?

Anton has at least 3 years of experience. During this time, Anton has worked in at least 2 different roles and for 3 different companies. The average length of individual experience is 1 year and 10 months. Note that Anton may not have shared all experience and actually has more experience.

What roles would Anton be best suited for?

Based on recent experience, Anton would be well-suited for roles such as: Senior UX Professional / Researcher, Senior UX Professional / AI.

What is Anton's latest experience?

Anton's most recent position is Senior UX Professional / Researcher at Viessmann Group GmbH & Co. KG.

What companies has Anton worked for in recent years?

In recent years, Anton has worked for Viessmann Group GmbH & Co. KG, Laiyer GmbH, and Sick AG.

Which industries is Anton most experienced in?

Anton is most experienced in industries like Manufacturing, Energy, and Professional Services.

Which business areas is Anton most experienced in?

Anton is most experienced in business areas like Product Development, Information Technology, and Research and Development.

What is Anton's education?

Anton holds a Bachelor in Gamedesign & Development from Mediadesign Hochschule.

Does Anton have any certificates?

Anton has 2 certificates. These include: Certified Professional for Usability & User Experience | CPUX-F and Certified Usability Engineer (IBUQ).

What is the availability of Anton?

Anton is immediately available full-time for suitable projects.

What is the rate of Anton?

Anton's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Anton?

To hire Anton, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 944-1104 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Similar Freelancers

Discover other experts with similar qualifications and experience

Experts recently working on similar projects

Freelancers with hands-on experience in comparable project as a Senior UX Professional / Researcher

Nearby freelancers

Professionals working in or nearby Munich, Germany