User-Centered Design Experts in Berlin

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

Established legal and financial services provider building a new digital business area for incorporation, tax, and compliance services.

• Developed and launched the service offer as segmented service and pricing packages in under 5 months.
• Designed an end-to-end digital user experience from ad contact via landing pages and ordering flow to completion.
• Worked out the strategic direction with department leadership and the executive board and managed operational execution in a five-person team.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

• Immersed myself in all aspects of sustainable construction, including planning and coordinating specialist tradespeople.
• Performed extensive hands-on work using sustainable materials and traditional craftsmanship, including clay interior finishing.
• Managed timelines, budget, and all key decisions, bearing responsibility for the consequences of any mistakes.

Intensive upskilling program to expand into fullstack, AI, and accessibility - preparing for freelance Angular/React projects with Next.js, Redux, and LLM integration.

Key achievements:

React - The Complete Guide (incl. Next.js, Redux): Comprehensive course on React Hooks, Redux Toolkit, React Router, Next.js App Router, React Server Components, Form Actions (React 19), authentication, unit testing, TypeScript integration, and fullstack apps with HTTP requests.

Practical Prompt Engineering Masterclass: Hands-on masterclass on prompt design, chain-of-thought, few-shot prompting, and LLM optimization for AI-powered frontend features like accessibility checks.

Understanding TypeScript: Deep dive into TypeScript types, interfaces, generics, and integration with React/Next.js for type-safe, scalable codebases.

Design Thinking: Methods for user-centered design, ideation, prototyping, and iteration - applied to accessible UI/UX concepts.

Web Accessibility Training Course WCAG 2.1 & 2.2 Compliance: Detailed WCAG 2.1/2.2 guidelines, BFSG requirements, audit techniques, ARIA widgets, and screen reader testing for compliant Angular/React applications.

New skills: Next.js, Redux, TypeScript, prompt engineering, WCAG, design thinking.

Helping product organizations to grow and scale business by creating digital products customers love.

• Built an MVP and launched a new business line of long-term e-scooters rental at Nordic and German markets for TIER Mobility.
• Reorganized and led product team; launched and scaled deposit warranty service; improved subscription pricing performance; smoothly handed over duties to hired PMs for ImmobilienScout24.
• Ideated and launched Marketplace product for the biggest telehealth service in the US; discovered and validated multiple Marketplace addons; launched live interpreter and whiteboarding services for major medical institutions for Doxy.me.
• Established the growth framework and processes in a Series A B2B Fintech start-up for VAI Trade.

• Spearheaded company-wide agile transformation initiative impacting over 7000 employees
• Designed and implemented new work frameworks, establishing more than 15 self-organising teams
• Created innovative learning journey formats, combining agile methodologies with practical application
• Facilitated large-scale change workshops for over 200 participants, driving cultural transformation
• Developed sustainable communication strategies for internal and external stakeholder management

• Industry: B2B
• Headless frontend with AEM integration
• Key challenge: Migrating a PWA application in live operation based on .NET and legacy code; the entire application must be converted to React and Express.js/TypeScript
• Technical frameworks: Tailwind, XML, JavaScript, Caddy, ReactJS, Express.js, REST API, JSON
• Cloudflare CDN
• Caddy server with GitHub CI/CD pipeline

• Designed AI-powered workflows that transform complex tasks into intuitive, scalable solutions
• Combined UX strategy, technical implementation, and systems thinking to simplify processes and empower users
• Conducted user research and usability testing to develop a practical, accessible AI guide for family caregivers
• Performed data and competitive analysis to inform content and feature development
• Created wireframes, mockups, interactive prototypes, MVP, design systems, and styleguides
• Executed UX and accessibility audits to reduce manual effort and streamline processes
• Scaled content production across multiple formats through UX writing and automation
• Managed projects and design operations, mentoring team members
• Technologies and methods: ChatGPT, Claude, OpenAI API, Make, n8n, ElevenLabs, HeyGen, TTS, HITL design, prompt engineering, Figma, Flutterflow, Miro, Notion, design thinking, workflow mapping, business process mapping

• Leading, designing, and developing the UX and UI strategy and implementing it for the platform
• Creating style guides and design systems in Figma
• Creating a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
• Workflows, wireframes, user research, and rapid prototyping
• Preparing and facilitating workshops and discoveries
• Integrating designs and layouts into existing frontend templates
• Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
• Developing showcases for iOS and Android, design thinking, qualitative and quantitative user testing, and A/B testing
• Frontend development in close collaboration with design teams
• Active change management in the publishing and journalism sector and with stakeholders
• Company-wide communication and info hub for teams
• Raising awareness and getting buy-in for digitalization and new products
• Creating concepts and designs for gamification elements on the platform
• Convincing major industry players (e.g., WAN-IFRA) about new concepts and revenue streams
• Developing new cloud-native apps and revenue strategies
• Preparing and creating various materials for change processes
• Creating presentations, mini-apps, and info materials to support change campaigns
• Leading a total of three teams

• Leading 20+ staff in development, site reliability engineering, and architecture.
• Leading the group-wide agentic AI initiative (Norway, Poland, Germany).
• Hands-on solution architect and AI consultant for over 50% of my working time on client projects in the publishing sector – from local publishers to international corporations.
• Strategic consulting and technical implementation of AI workflow platforms (n8n, Workato).
• Developing prototypes for traditional, AI-based, and agentic AI workflows.

• end-to-end design: managing the full design process from user research and ideation to wireframes, prototypes, and final UI designs
• secure product UX: ensuring usability and accessibility for complex systems like encryption management and IoT infrastructure
• cross-functional collaboration: working closely with developers, security engineers, product managers, and stakeholders to align technical constraints with user needs
• design thinking workshops: participating in and facilitating workshops to define user problems and ideate potential solutions
• user research & client interviews: gathering insights through direct user and client interactions to inform product features and design direction
• feature design & presentations: designing detailed features and presenting them to both technical and non-technical stakeholders for feedback and iteration
• implementation support: supporting developers throughout implementation to ensure design quality and consistency
• design systems: contributing reusable components and UX patterns to internal design systems for consistency and scalability
• usability focus: refining user flows and interfaces based on usability testing and feedback to reduce friction and increase efficiency
• technical fluency: serving as a bridge between design and development, translating complex technical requirements into intuitive user experiences