User-Centered Design Experts in Berlin

• Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
• Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
• Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
• Supported business development by identifying and developing new opportunities in digital transformation initiatives.

Helping product organizations to grow and scale business by creating digital products customers love.

• Built an MVP and launched a new business line of long-term e-scooters rental at Nordic and German markets for TIER Mobility.
• Reorganized and led product team; launched and scaled deposit warranty service; improved subscription pricing performance; smoothly handed over duties to hired PMs for ImmobilienScout24.
• Ideated and launched Marketplace product for the biggest telehealth service in the US; discovered and validated multiple Marketplace addons; launched live interpreter and whiteboarding services for major medical institutions for Doxy.me.
• Established the growth framework and processes in a Series A B2B Fintech start-up for VAI Trade.

• Established and streamlined business development and sales processes, including implementation of CRM systems, marketing strategies, and search engine advertising

• Expanded market reach through targeted outreach efforts

• Implemented effective B2B marketing strategies to enhance brand visibility and product reach

• Developed a strong sales pipeline focused on long-term relationship building and customer retention

• Played a key role in the product development lifecycle from ideation to execution, ensuring compliance with market demands and regulatory standards

• Led medical and technical teams to drive product development and company growth

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

Established legal and financial services provider building a new digital business area for incorporation, tax, and compliance services.

• Developed and launched the service offering as segmented service and pricing packages in under 5 months.
• Designed a seamless digital user experience from ad contact through landing pages and the ordering process to completion.
• Developed the strategic direction with department management and the executive board and managed operational implementation in a five-person team.

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

• Defined and executed product vision & strategy, collaborating with UX, architecture, and engineering teams, resulting in a 30% improvement in user satisfaction across key product touchpoints.
• Owned end-to-end product lifecycle management, overseeing the launch of 5 major product updates, improving product efficiency and feature adoption by 25%.
• Defined and structured epics, features, and user stories; validated and ensured 100% of completed stories met definition of ‘Done' before release.
• Led backlog grooming, prioritization (WSJF, MoSCoW), and sprint planning, ensuring 95% on-time delivery of features in quarterly release cycles.
• Worked with technologies: API, Angular, Node, ReactNative (Mobile), SQL, Kafka, AWS cloud with ES (Elastic search) with JSON file indexes.
• Used Confluence and Jira for maintaining product details and product backlogs for 10 years.
• Used Figma, Sketch, Miro for 4 years.
• Directed cross-functional teams, coordinating with developers, designers, and business units, driving a 40% reduction in time-to-market for critical features.
• Spearheaded product release demos, UAT, and go-to-market (GTM) strategies, leading to a 15% increase in user adoption within the first quarter of launch.
• Optimized member experience on Anthem's digital health platform, resulting in a 20% increase in active user engagement and a 10% boost in member retention.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• Developed a Flutter app for eID ID card logins
• Focus: Flutter, iOS, eID, AusweisAppSDK, Mason, Keycloak, Agentic Coding, Arc42, Jenkins

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

• Immersed myself in all aspects of sustainable construction, including planning and coordinating specialist tradespeople.
• Performed extensive hands-on work using sustainable materials and traditional craftsmanship, including clay interior finishing.
• Managed timelines, budget, and all key decisions, bearing responsibility for the consequences of any mistakes.

• Holds an advisory role in this startup on providing guidance on use of AI in product management to use Jira AI
• Working on real-world applications of AI tools like ChatGPT, Visual Studio, Augment, and Synthesia to enhance product management and user communication

• Spearheaded company-wide agile transformation initiative impacting over 7000 employees
• Designed and implemented new work frameworks, establishing more than 15 self-organising teams
• Created innovative learning journey formats, combining agile methodologies with practical application
• Facilitated large-scale change workshops for over 200 participants, driving cultural transformation
• Developed sustainable communication strategies for internal and external stakeholder management