UI Design Experts in Berlin

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
• Concept for a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
• Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
• Visualized the logic of the contact sequences (flowchart)
• Described the distinction from "account-based marketing"
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Target categorization, definition and recommendation for action
• Review and selection of channels
• Concept for channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Created, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competition analysis
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

Conceptualizing and developing AI-powered app MVPs from the first idea to a working product. I combine UX strategy with modern AI and no-code tools — especially Claude and Claude Code, where I work directly in the terminal on real code (React, Vite), complemented by Figma, Bolt.new, and Base44 — to quickly validate and build product ideas. Personal platforms: Nutrycoach.ai (AI nutrition coaching with role-based dashboards for clients, coaches, and admins, AI meal analysis, and a scalable design system) and LuxuryBandit (content/creator app). This led to my own practice 'AI-assisted App Strategy', which combines human creativity, UX logic, and intelligent automation.

• Talk as part of the accelerator program

Professional Certification in AI Product Design - focusing on Human-AI Interaction, AI powered product experience and integrating generative AI into the product design process. Developing skills in AI Prototyping, Prompt Engineering, AI UX Patterns for the next generation of digital products.

Discovery, Delivery, Research, in-depth interviews, user testing, requirements definition, stakeholder management, product strategy, mission & vision, prototyping, sprint planning, prioritization, workshop facilitation, etc.

• Oversee high-impact innovation and discovery projects for German energy providers, focusing on identifying and developing forward-thinking product concepts.
• Improved user experience, increased operational efficiency, and simplified sales processes in dynamic energy market by conceptualizing digital platform.
• Drove exploration of new product ideas whilst positioning company for growth and competitiveness in the rapidly evolving energy sector.

• Leading, designing, and developing the UX and UI strategy and implementing it for the platform
• Creating style guides and design systems in Figma
• Creating a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
• Workflows, wireframes, user research, and rapid prototyping
• Preparing and facilitating workshops and discoveries
• Integrating designs and layouts into existing frontend templates
• Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
• Developing showcases for iOS and Android, design thinking, qualitative and quantitative user testing, and A/B testing
• Frontend development in close collaboration with design teams
• Active change management in the publishing and journalism sector and with stakeholders
• Company-wide communication and info hub for teams
• Raising awareness and getting buy-in for digitalization and new products
• Creating concepts and designs for gamification elements on the platform
• Convincing major industry players (e.g., WAN-IFRA) about new concepts and revenue streams
• Developing new cloud-native apps and revenue strategies
• Preparing and creating various materials for change processes
• Creating presentations, mini-apps, and info materials to support change campaigns
• Leading a total of three teams

• Designed product features such as recommendations in the shopping experience and dashboard overview for the Data Marketplace and the Data Commerce Cloud
• Wireframing and prototyping of responsive UI mockups
• Conducted usability testing
• Collaborated with founders, PM and business development to design a pitch deck to raise €5 million
• Developed design system branding and migration and created Figma components

• Developed ASR and TSR-based speech processing pipelines on AWS, enabling efficient feature extraction and scalable deployment for speech and text analytics.
• Built a Multimodal Speech Emotion Recognition system combining NLP and deep learning (audio + text), achieving 98% accuracy and supporting real-time, cloud-based inference.
• Designed and optimized end-to-end model training and evaluation workflows using AWS services (S3, EC2, Lambda) to ensure performance, reliability, and reproducibility.
• Created and deployed interactive, user-friendly dashboards for data visualization and insight generation, supporting research teams and management in data-driven decision-making.

• end-to-end design: managing the full design process from user research and ideation to wireframes, prototypes, and final UI designs
• secure product UX: ensuring usability and accessibility for complex systems like encryption management and IoT infrastructure
• cross-functional collaboration: working closely with developers, security engineers, product managers, and stakeholders to align technical constraints with user needs
• design thinking workshops: participating in and facilitating workshops to define user problems and ideate potential solutions
• user research & client interviews: gathering insights through direct user and client interactions to inform product features and design direction
• feature design & presentations: designing detailed features and presenting them to both technical and non-technical stakeholders for feedback and iteration
• implementation support: supporting developers throughout implementation to ensure design quality and consistency
• design systems: contributing reusable components and UX patterns to internal design systems for consistency and scalability
• usability focus: refining user flows and interfaces based on usability testing and feedback to reduce friction and increase efficiency
• technical fluency: serving as a bridge between design and development, translating complex technical requirements into intuitive user experiences

• UX conception and design for a recruiting software focusing on lean onboarding and an intuitive dashboard entry.
• Drastically reduced clicks and barriers in the user onboarding.
• Optimized the dashboard by improving visual hierarchy and targeted user guidance.
• Implemented psychological triggers like step indicators to boost interaction.
• Deployed a dynamic assistant that responds to user behavior and communicates added value.
• Designed a complex diagnostics software with various matching options for people, jobs, and teams.
• Achieved a reduction of 24 clicks during user onboarding.

• Led the strategy, vision, and delivery of a no-code BI platform enabling users to build dashboards without engineering support.
• Defined roadmap, product vision, and discovery process (JTBD, PoCs, UX Research).
• Directed cross-functional team of 11 across engineering, design, and data.
• Mentored PMs and built a culture of experimentation and data-driven decision-making.