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Kai Unruhe-Strategic Product / Service / UX Designer & Manager

Kai Unruhe - Strategic Product / Service / UX Designer & Manager - profile avatar
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Berlin, Germany

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Experience

Nov 2024 - Jun 2026
Hybrid

Product Designer & Product Manager

Freelancer Concept & Design

Position Summary
Product Designer & Product Manager at Freelancer Concept & Design
Industries
Professional Services
Business Areas
Product Development
Project Management
Research and Development
Strategy

Discovery, Delivery, Research, in-depth interviews, user testing, requirements definition, stakeholder management, product strategy, mission & vision, prototyping, sprint planning, prioritization, workshop facilitation, etc.

Jan 2024 - Dec 2026
Berlin, Germany

Product Management + Product Design + UX Research

competitionline GmbH

Position Summary
Product Management + Product Design + UX Research at competitionline GmbH
Industries
Information Technology
Business Areas
Information Technology
Product Development
Project Management
Research and Development

Product management in the development of agentic AI services, UX research in Product Discovery & UX Design Lead in Product Delivery

Jan 2024 - Dec 2024
Hamburg, Germany

Product Owner (Support)

Volkswagen AG

Position Summary
Product Owner (Support) at Volkswagen AG
Industries
Automotive
Business Areas
Information Technology
Product Development

Product ownership for the international Volkswagen CMS

Jan 2022 - Dec 2023
Ettlingen, Germany

Service Design. UX/UI Design. UX Research

SoftProject GmbH

Position Summary
Service Design. UX/UI Design. UX Research at SoftProject GmbH
Industries
Information Technology
Business Areas
Information Technology
Product Development
Research and Development

UX integration in software development (SaaS) & building a design system

Jan 2022 - Dec 2022
Berlin, Germany

UX Lead. UX Research. Service Design

Viessmann Solutions & Services GmbH | Viessmann Group

Position Summary
UX Lead. UX Research. Service Design at Viessmann Solutions & Services GmbH | Viessmann Group
Industries
Energy
Manufacturing
Business Areas
Product Development
Research and Development

Building a mobile heating platform

Jan 2019 - Dec 2021
Hamburg, Germany

Product Strategy. UX Research. Service Designer. PO Support

SIGNAL IDUNA Gruppe / 4ED1 GmbH

Position Summary
Product Strategy. UX Research. Service Designer. PO Support at SIGNAL IDUNA Gruppe / 4ED1 GmbH
Industries
Insurance
Business Areas
Customer Service
Operations
Product Development
Research and Development
Strategy

Digital transformation: digitizing claims services (external & internal)

Jan 2018 - Dec 2019
Berlin, Germany

Service Designer. UX Lead. Business Strategy. Product Owner Support

A.T.U GmbH & Co. KG

Position Summary
Service Designer. UX Lead. Business Strategy. Product Owner Support at A.T.U GmbH & Co. KG
Industries
Automotive
Business Areas
Information Technology
Marketing
Product Development
Strategy

Online appointment booking & conversion rate optimization

Jan 2017 - Dec 2018
Berlin, Germany

Senior UX Designer. Service Designer. Product Owner Support

VC/O – Viessmann Group

Position Summary
Senior UX Designer. Service Designer. Product Owner Support at VC/O – Viessmann Group
Industries
Energy
Manufacturing
Business Areas
Information Technology
Product Development
Project Management

B2B platforms & customer app

Jan 2015 - Dec 2016
Wolfsburg, Germany

Senior UX Designer. Product Owner Support

Volkswagen AG

Position Summary
Senior UX Designer. Product Owner Support at Volkswagen AG
Industries
Automotive
Business Areas
Information Technology
Product Development
Sales

Sales applications (dealer search, contact & configurator)

Oct 2012 - Jan 2015
Berlin, Germany

Senior UX Designer

IBM iX (vorm. Aperto GmbH)

Position Summary
Senior UX Designer at IBM iX (vorm. Aperto GmbH)
Industries
Banking and Finance
Retail
Business Areas
Product Development
Research and Development

UX design, prototyping, user tests, among others for Migros, Bank of Scotland, Commerzbank

Feb 2009 - Aug 2012
Berlin, Germany

(Senior) UX Designer

argonauten G2 GmbH

Position Summary
(Senior) UX Designer at argonauten G2 GmbH
Industries
Automotive
Construction
Food and Beverage
Business Areas
Information Technology
Marketing
Product Development

Focus: UX design and campaign concepts, among others for Volkswagen, Grohe, Coca-Cola

Jan 2008 - Dec 2008
Berlin, Germany

(Trainee) UX Designer & Information Architect

Razorfish (formerly Neue Digitale GmbH)

Position Summary
(Trainee) UX Designer & Information Architect at Razorfish (formerly Neue Digitale GmbH)
Industries
Automotive
Business Areas
Marketing
Product Development

Focus: UX design, IA, storyboarding & brand design for Audi AG

Mar 2006 - Aug 2007

Student Assistant // e-Learning

FH Aachen

Position Summary
Student Assistant // e-Learning at FH Aachen
Industries
Education
Business Areas
Information Technology

CI development, web design, creation of e-learning content

Jan 2000 - Dec 2002
Steinheim, Germany

Web & Graphic Designer

A.W.&V. – Agency for Advertising & Sales Promotion

Position Summary
Web & Graphic Designer at A.W.&V. – Agency for Advertising & Sales Promotion
Industries
Advertising
Business Areas
Marketing

Tasks: image and text editing

Jan 2000 - Dec 2002
Bielefeld, Germany

Web & Graphic Designer

Inpunkto Mediendesign

Position Summary
Web & Graphic Designer at Inpunkto Mediendesign
Industries
Professional Services
Business Areas
Information Technology
Marketing

Tasks: creation and management of websites

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Professional Services, Information Technology, Construction, Food and Beverage, and Energy.

Automotive
Professional Services
Information Technology
Construction
Food and Beverage
Energy
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Research and Development, Marketing, Strategy, and Project Management.

Product Development
Information Technology
Research and Development
Marketing
Strategy
Project Management
Profile match chart

Summary

As a Product Designer and Manager with a user-centered mindset, I orchestrate customer value, usability, feasibility, and business viability and translate them into requirements that create real value. For 18+ years, I have helped companies develop sustainable solutions for digital products, processes, and services that bring real benefits.

In Product Management, I bring everything together: feasibility with technical stakeholders, usability from an UX perspective, and profitability from a business point of view.

In Product Discovery, I identify user needs and pain points through user research, turn these insights into requirements, and validate them with the help of prototypes and testing.

In Product Delivery, I support development as a Product Owner, hands-on as a Product & UX Designer, and act as the link between Discovery and Delivery to create the best possible user experience. In UI Design, I ensure usability and consistency.

Together with other product people (PM, PO) and a cross-functional team, I work iteratively and collaboratively on products and services. This short portfolio presents a selection of clients and projects from different industries, including automotive, MediaTech, InsureTech, and energy.

Skills

  • Figma
  • Axure
  • Adobe
  • Jira
  • Miro
  • Cursor
  • Confluence
  • Claude
  • Saas
  • Iot
  • Html/Css
  • Microsoft Office
  • Google Suite
  • Mac Iwork

Languages

German
Native
English
Advanced

Education

Sep 2004 - Aug 2007

FH Aachen University of Applied Sciences & International Faculty Maastricht

Bachelor of Information and Communication Science · Communication and Multimediadesign · Maastricht, Netherlands

Sep 2004 - Aug 2007

FH Aachen

BSc · Design, Computer Science, Marketing · Aachen, Germany · 2.0

Interdisciplinary degree program in digital media, main course of study in English in Maastricht, NL

Oct 2003 - Sep 2004

University of Paderborn

Media Studies · Paderborn, Germany

...and 1 more

Statistics

Experience

Total positions 15
Experience in Automotive 9 y
Avg length 2 y
Longest experience 3 y 6 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Product Designer & Product Manager, Product Management + Product Design + UX Research, Product Owner (Support)
Main industries Automotive, Professional Services, Information Technology
Main business areas Product Development, Information Technology, Research and Development

Qualifications

Highest degree Bachelor

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Kai is based in Berlin, Germany.

Kai speaks the following languages: German (Native), English (Advanced).

Kai has at least 23 years of experience. During this time, Kai has worked in at least 14 different roles and for 14 different companies. The average length of individual experience is 2 years and 6 months. Note that Kai may not have shared all experience and actually has more experience.

Based on recent experience, Kai would be well-suited for roles such as: Product Designer & Product Manager, Product Management + Product Design + UX Research, Product Owner (Support).

Kai's most recent position is Product Designer & Product Manager at Freelancer Concept & Design.

In recent years, Kai has worked for Freelancer Concept & Design, competitionline GmbH, Volkswagen AG, SoftProject GmbH, and Viessmann Solutions & Services GmbH | Viessmann Group.

Kai is most experienced in industries like Automotive, Information Technology, and Professional Services. Kai also has some experience in Construction, Food and Beverage, and Insurance.

Kai is most experienced in business areas like Product Development, Information Technology, and Research and Development. Kai also has some experience in Marketing, Strategy, and Project Management.

Kai has recently worked in industries like Information Technology, Insurance, and Professional Services.

Kai has recently worked in business areas like Product Development, Research and Development, and Information Technology.

Kai holds a Bachelor in Communication and Multimediadesign from FH Aachen University of Applied Sciences & International Faculty Maastricht and a Bachelor in Design, Computer Science, Marketing from FH Aachen.

Kai will be available full-time from August 2026.

Daily Rate Distribution

0 1 2 3 4
<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Rate comparison chart
Daily rate avg. 940 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200
900
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Rate comparison chart
Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.