Information Architecture Experts in Frankfurt
for clear, usable digital products, matched in minutes with vetted freelancersHire experts who structure complex content, define navigation systems and create taxonomies for websites, apps and intranets. FRATCH connects you with vetted, available freelancers through fast, precise AI matching.
Meet FRATCH Experts in Frankfurt, who have recently used Information Architecture
Sebastian Z.
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Jörn M.
Last position:
Freelance Senior Business Analyst / Project Lead / Digital Strategy Consultant at Freiberuflich
- Freelance consulting for startups, fintechs, SMEs, banks, financial service providers, and established companies on strategic, organizational, and technological topics; focus on analysis, structuring, execution readiness, and stakeholder communication.
- Gathering, structuring, and prioritizing business requirements; translating business goals into actionable IT, process, data, and documentation requirements.
- Designing and improving digital platforms, user journeys, portal structures, information architecture, and data-driven product/content structures; strong fit for customer portals, partner portals, and B2B2C application journeys.
- Analyzing user, reach, search, and platform data to derive product, content, and platform decisions; structuring decision bases for management and delivery teams.
- Using Jira, Confluence, Excel, analytics, and automation tools; working in agile and hybrid delivery environments.
Rosana P.
Last position:
Senior Product Designer and UX Expert at Several clients
Helping startups understand their users, turning ideas into products that reach PMF and are worth scaling. Partnering with agencies who need product expertise for specific projects.
- Established usability best practices that minimized design debt in early-stage product development.
- Supporting agencies as a senior product design partner for client projects.
Jochen D.
Last position:
Research Associate at Steinbeis Innovationszentrum Innovation Engineering
Part-time position in a federally funded research project
Björn K.
Last position:
UXUI Design at Valantic GmbH, Porsche AG
Created compelling visual design system for My Porsche Charging App, translating premium automotive brand DNA into digital interfaces serving 150,000+ luxury vehicle owners.
Florentin S.
Last position:
Freelance UI/UX Designer at fintus GmbH
- Concept and UI design for cloud-based banking platforms and SaaS loan process automation, including AI-supported document validation.
- UX optimization of the loan application flow, expansion of the design system, and building a scalable white-label solution.
Patricia E.
Last position:
Freelance UX Researcher, Concepter & Information Architect at Self-employed
- UX research, conception and information architecture services on various projects
Björn K.
Last position:
UX/UI Designer at Valantic GmbH
- Designed and implemented a comprehensive visual design system for the My Porsche Charging App, ensuring consistent premium brand representation across all digital touchpoints.
- Translated Porsche’s luxury automotive brand DNA into modern, scalable digital interfaces for over 150,000 active users.
- Developed UI components and interaction patterns optimized for mobile-first usage and cross-platform consistency.
- Collaborated closely with product owners, UX researchers, developers, and brand stakeholders to align visual design with business and brand goals.
- Ensured high usability standards while balancing brand aesthetics, performance, and accessibility requirements.
- Contributed to continuous improvement of the design system through iterative enhancements and feedback-driven refinements.
Moritz P.
Last position:
Sr. UX Designer at Razorfish
- Development of microsites and digital campaigns
- Clients: Nissan, Audi, Ikea
Nathalie H.
Last position:
Senior Communications Specialist at Self-employed
- Bentley Innomed (2023): Set up internal communications; concept development (information architecture, format development, design and strategic direction) and implementation of phase 1; text/image & video
- Zeiss Group (since 2020): Interviews with scientists; contributions for the intranet and recruiting; web texts for software
- Messe Frankfurt Exhibition GmbH (2015-01-01 to 2020-12-31): Collaborated on the final report; accompanied press tours; served as press contact; wrote trend reports; collected quotes from entrepreneurs; conducted interviews; wrote features; sourced images; ghost writing
- Federal Center for Nutrition (since 2023): Contributions for the "Sustainable Consumption" and "School Catering" sections
- Hessen Trade & Invest (2020-01-01 to 2022-12-31): Research; conducted interviews and wrote features (including photography) for the Technologieland magazine
- National Center for Early Support (2021-09-01 to 2022-12-31): Content and strategic co-development of the website "elternsein.info"; texts for the NZFH app; topic research; image research; content production; conducting interviews; selection of interview partners; writing expert articles based on personas from a Sinus study (SEO optimized and plain language); quiz concept and elaboration; image sourcing; topic ideas, research and concept for journalism Instagram formats and posts
- Frankfurt City School Office (2016-01-01 to 2022-12-31): Text editing of the annual report in collaboration with the specialist departments; interviews and profiles; collaborated on design and concept using CapCut; project management; WordPress
- German National Tourist Board (2022-01-01 to 2022-12-31): Research; SEO topic suggestions; listicles; features and photo reports for the "Nature" section; other clients.
Magdalena O.
Last position:
UX Designer at tribeworks by Hays
- Created a modern landing page communicating the USPs and value proposition to potential clients and talents
- Analyzed tracking data and generated ideas to optimize the conversion rate
- Integrated AI into the project builder to simplify project creation for clients
- Designed a complex booking process considering various steps and states for freelancers, clients, and the operations team
Discover over 15,000 top freelancers
Statistics of experts using Information Architecture
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 16 years)
Position duration
3.9 years (Germany: 2.7 years)
Positions per freelancer
9 (Germany: 10)
Top business areas
Product Development, Information Technology, Marketing
Top industries
Banking and Finance, Professional Services, Automotive
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
89% (Germany: 91%)
Master's degree or higher
44% (Germany: 41%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Information Architecture
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Information Architecture experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Banking and Finance (73%)
- Professional Services (73%)
- Automotive (64%)
- Information Technology (64%)
- Manufacturing (55%)
- Media and Entertainment (55%)
- Retail (55%)
- Advertising (36%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Information Architecture does
Information Architecture (IA) organizes content, features and relationships so people can find, understand and use digital products. It turns business requirements and user needs into clear structures for websites, mobile apps, portals, intranets and service platforms. The work connects content strategy, user experience and product delivery.
Core structures and outputs
Specialists translate research and stakeholder input into practical models that guide design and implementation. Typical deliverables include:
- Site maps and application maps
- Navigation systems and menu hierarchies
- Taxonomies, metadata models and content types
- User flows, task paths and wireframe structures
- Search, filtering and labeling rules
Methods and tooling
Information Architecture relies on content inventories, card sorting, tree testing, stakeholder workshops and usability research. Professionals may work with tools such as Figma, FigJam, Miro, Optimal Workshop, content management systems and analytics platforms. They document decisions in flow diagrams, taxonomy sheets, governance rules and searchable repositories.
Where companies use it
Companies bring in IA expertise when products have grown difficult to navigate, content is duplicated or teams disagree about labels and ownership. It is valuable for redesigns, migrations, multilingual platforms, enterprise portals and digital services with complex permissions. Frankfurt-based organizations can also benefit from specialists who understand collaboration across local teams, remote stakeholders and international audiences.
When freelance expertise helps
A freelance specialist can provide an independent structure before a major design or technology investment. Common assignments include:
- Auditing an existing website or application structure
- Planning a content migration or platform change
- Defining navigation for an enterprise portal
- Creating a taxonomy for products, services or documents
- Aligning content, product and user experience teams
What strong professionals bring
Strong professionals connect user behavior with business rules without forcing either side into a rigid model. They explain complex structures clearly, test assumptions with users and leave behind documentation that teams can maintain. Look for experience with governance, accessibility, search behavior, content management and responsive collaboration across disciplines. The best fit understands both the immediate project and the future growth of the information system.
Frequently asked questions
Curious about Information Architecture? Here are the answers that come up again and again.
Information Architecture is used to organize content, features and navigation so users can locate information and complete tasks. It supports websites, apps, intranets, enterprise portals, search systems and content migrations.
Information Architecture focuses on structure, labeling, relationships, navigation and findability. UX design covers the broader experience, including interaction behavior, visual communication and usability, so the two areas often work closely together rather than replacing each other.
IA work benefits from user research, content strategy, taxonomy design, search optimization and accessibility knowledge. Familiarity with content management systems, analytics, prototyping tools and stakeholder facilitation helps turn the structure into something teams can use and maintain.
Information Architecture expertise is useful when users cannot find content, navigation has become inconsistent or a platform migration risks losing important relationships. It is also valuable before a large redesign, when teams need an agreed structure for content, permissions and search.
Information Architecture projects vary by scope and complexity. A focused audit may need a specialist who can assess an existing structure, while an enterprise reorganization calls for someone comfortable with governance, multiple audiences, complex taxonomies and long-term maintenance.
Information Architecture work is often suitable for remote collaboration because inventories, maps, taxonomies and prototypes can be reviewed online. For teams in Frankfurt, occasional on-site workshops may help when many stakeholders need to agree on terminology, ownership or navigation decisions.
Information Architecture quality is shown by clear labels, logical relationships and users finding relevant content without unnecessary effort. Review the evidence behind decisions, the results of usability or tree testing, the clarity of documentation and whether the structure can adapt as content grows.
Information Architecture projects commonly deliver a content inventory, site map, navigation model, taxonomy, search requirements and documented user flows. Depending on the assignment, the specialist may also provide governance guidance, migration rules, wireframe structures or recommendations for a content management system.
The average hourly rate of freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects is 88 €, which corresponds to a daily rate of about 700 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects, 89% hold at least a Bachelor's degree and 44% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 3.9 years.
The most common languages among freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects are German (100%), English (100%), and Spanish (27%).
The most common industries among freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects are Banking and Finance (73%), Professional Services (73%), and Automotive (64%).
The most common business areas among freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects are Product Development (100%), Information Technology (82%), and Marketing (82%).
Main locations of FRATCH Experts, who have recently used Information Architecture
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne 
Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Munich 
Dusseldorf Countries:
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