Information Architecture Experts in Frankfurt
in minutes from over 15,000 CVs with the power of AI.Hire experts who shape content models, navigation systems, labels, and user flows for complex products. They also align research, taxonomy, and editorial structure so teams can ship clearer experiences. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Frankfurt, who have recently used Information Architecture
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Jörn Menninger
Last position:
Freelance Senior Business Analyst / Project Lead / Digital Strategy Consultant at Freiberuflich
- Freelance consulting for startups, fintechs, SMEs, banks, financial service providers, and established companies on strategic, organizational, and technological topics; focus on analysis, structuring, execution readiness, and stakeholder communication.
- Gathering, structuring, and prioritizing business requirements; translating business goals into actionable IT, process, data, and documentation requirements.
- Designing and improving digital platforms, user journeys, portal structures, information architecture, and data-driven product/content structures; strong fit for customer portals, partner portals, and B2B2C application journeys.
- Analyzing user, reach, search, and platform data to derive product, content, and platform decisions; structuring decision bases for management and delivery teams.
- Using Jira, Confluence, Excel, analytics, and automation tools; working in agile and hybrid delivery environments.
Rosana Pombo
Last position:
Senior Product Designer and UX Expert at Several clients
Helping startups understand their users, turning ideas into products that reach PMF and are worth scaling. Partnering with agencies who need product expertise for specific projects.
- Established usability best practices that minimized design debt in early-stage product development.
- Supporting agencies as a senior product design partner for client projects.
Jochen Denzinger
Last position:
Research Associate at Steinbeis Innovationszentrum Innovation Engineering
Part-time position in a federally funded research project
Björn Knauf
Last position:
UXUI Design at Valantic GmbH, Porsche AG
Created compelling visual design system for My Porsche Charging App, translating premium automotive brand DNA into digital interfaces serving 150,000+ luxury vehicle owners.
Florentin Steiner
Last position:
Freelance UI/UX Designer at fintus GmbH
- Concept and UI design for cloud-based banking platforms and SaaS loan process automation, including AI-supported document validation.
- UX optimization of the loan application flow, expansion of the design system, and building a scalable white-label solution.
Patricia Euler
Last position:
Freelance UX Researcher, Concepter & Information Architect at Self-employed
- UX research, conception and information architecture services on various projects
Björn Knauf
Last position:
UX/UI Designer at Valantic GmbH
- Designed and implemented a comprehensive visual design system for the My Porsche Charging App, ensuring consistent premium brand representation across all digital touchpoints.
- Translated Porsche’s luxury automotive brand DNA into modern, scalable digital interfaces for over 150,000 active users.
- Developed UI components and interaction patterns optimized for mobile-first usage and cross-platform consistency.
- Collaborated closely with product owners, UX researchers, developers, and brand stakeholders to align visual design with business and brand goals.
- Ensured high usability standards while balancing brand aesthetics, performance, and accessibility requirements.
- Contributed to continuous improvement of the design system through iterative enhancements and feedback-driven refinements.
Moritz Pommer
Last position:
Sr. UX Designer at Razorfish
- Development of microsites and digital campaigns
- Clients: Nissan, Audi, Ikea
Nathalie Heinke
Last position:
Senior Communications Specialist at Self-employed
- Bentley Innomed (2023): Set up internal communications; concept development (information architecture, format development, design and strategic direction) and implementation of phase 1; text/image & video
- Zeiss Group (since 2020): Interviews with scientists; contributions for the intranet and recruiting; web texts for software
- Messe Frankfurt Exhibition GmbH (2015-01-01 to 2020-12-31): Collaborated on the final report; accompanied press tours; served as press contact; wrote trend reports; collected quotes from entrepreneurs; conducted interviews; wrote features; sourced images; ghost writing
- Federal Center for Nutrition (since 2023): Contributions for the "Sustainable Consumption" and "School Catering" sections
- Hessen Trade & Invest (2020-01-01 to 2022-12-31): Research; conducted interviews and wrote features (including photography) for the Technologieland magazine
- National Center for Early Support (2021-09-01 to 2022-12-31): Content and strategic co-development of the website "elternsein.info"; texts for the NZFH app; topic research; image research; content production; conducting interviews; selection of interview partners; writing expert articles based on personas from a Sinus study (SEO optimized and plain language); quiz concept and elaboration; image sourcing; topic ideas, research and concept for journalism Instagram formats and posts
- Frankfurt City School Office (2016-01-01 to 2022-12-31): Text editing of the annual report in collaboration with the specialist departments; interviews and profiles; collaborated on design and concept using CapCut; project management; WordPress
- German National Tourist Board (2022-01-01 to 2022-12-31): Research; SEO topic suggestions; listicles; features and photo reports for the "Nature" section; other clients.
Magdalena Okorie
Last position:
UX Designer at tribeworks by Hays
- Created a modern landing page communicating the USPs and value proposition to potential clients and talents
- Analyzed tracking data and generated ideas to optimize the conversion rate
- Integrated AI into the project builder to simplify project creation for clients
- Designed a complex booking process considering various steps and states for freelancers, clients, and the operations team
Discover over 15,000 top freelancers
Statistics of experts using Information Architecture
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 16 years)
Position duration
3.9 years (Germany: 2.7 years)
Positions per freelancer
9 (Germany: 10)
Top business areas
Product Development, Information Technology, Marketing
Top industries
Banking and Finance, Professional Services, Automotive
Certification focus areas
Information Technology, Marketing, Business Intelligence
Bachelor's degree or higher
89% (Germany: 91%)
Master's degree or higher
44% (Germany: 41%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using Information Architecture
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
Information architecture, often called IA, defines how content and functions are grouped, named, and connected. It helps people find what they need, move through complex sites, and understand where they are. Strong IA supports search, navigation, and content-heavy experiences across products.
Typical work
- Content inventories and audits
- Navigation structures and menu logic
- Taxonomies, labels, and naming systems
- Sitemap and user flow planning
- Search and filter structure for large content sets
Skills that matter
Strong professionals blend UX thinking with content strategy and research. They work well with wireframes, card sorting, tree testing, and analytics, then turn findings into clear structure. They also know how to balance business goals, user needs, and technical limits without making the system harder to use.
When to bring in help
Companies usually bring in freelance expertise when a site or app has grown hard to navigate, content is duplicated, or teams disagree on structure. That is common during redesigns, mergers, product launches, and platform cleanups. In Frankfurt, this work often fits enterprise tools, finance content, and multilingual customer journeys.
Ecosystem and handoff
Information architecture sits close to UX design, content design, SEO, and product discovery. It affects wireframes, CMS setup, navigation rules, and editorial governance. A good specialist leaves behind clear maps, naming principles, and decisions that teams can keep using after delivery.
What strong experts deliver
- Clear structure for complex information
- Better findability for key pages and tasks
- Practical labels that users understand
- Documented decisions for teams and stakeholders
- A structure that can scale with new content
Frequently asked questions
Curious about Information Architecture? Here are the answers that come up again and again.
Information Architecture defines how content, features, and paths are organized so people can understand and use a product. It shapes navigation, labels, search logic, and the relationship between pages or screens. In practice, it makes complex systems feel simpler and more predictable.
IA is part of UX, but it is not the whole field. UX covers the full experience, including interaction design, research, and visual decisions, while IA focuses on structure, naming, and findability. A strong project usually needs both, but not in the same role.
A strong Information Architecture freelancer should be able to audit existing content, map the structure, and explain why changes improve usability. They often deliver sitemaps, taxonomy rules, navigation models, and workshop outputs. Good specialists also help teams agree on terms and keep the structure consistent.
Information Architecture work often comes with content strategy, UX research, and product design thinking. Useful tools and methods include card sorting, tree testing, sitemap creation, and content modeling. SEO knowledge is also valuable when structure affects discoverability.
Information Architecture focuses on how information is organized and accessed, while content strategy focuses on what content should exist, why, and how it is maintained. The two overlap in naming, governance, and structure. Many projects need both because structure and content quality affect each other.
For Information Architecture, remote work is often enough for audits, workshops, and structure design. On-site can help when many stakeholders need alignment or when the product is tightly linked to local teams in Frankfurt. The best setup depends on how much discussion and decision-making the project needs.
A IA project with a simple site can be handled by a specialist who has done similar audits and redesigns before. Larger platforms, enterprise portals, or multilingual systems need someone who can manage deep content structures and stakeholder conflict. The right level depends on complexity, not just on scope.
Look for clear thinking, not just polished slides. A good Information Architecture specialist can explain trade-offs, show how users will find content, and turn research into a structure that teams can maintain. Ask for examples of sitemaps, taxonomy work, and decisions that improved navigation or search.
The average hourly rate of freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects is 88 €, which corresponds to a daily rate of about 700 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects, 89% hold at least a Bachelor's degree and 44% hold at least a Master's degree.
On average, freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 3.9 years.
The most common languages among freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects are German (100%), English (100%), and Spanish (27%).
The most common industries among freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects are Banking and Finance (73%), Professional Services (73%), and Automotive (64%).
The most common business areas among freelancers in Frankfurt, Germany who have used Information Architecture in their recent projects are Product Development (100%), Information Technology (82%), and Marketing (82%).
Main locations of FRATCH Experts, who have recently used Information Architecture
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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FRATCH CEO
