Information Architecture Experts in Hamburg
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Meet FRATCH Experts in Hamburg, who have recently used Information Architecture
Melika Alborzi
Last position:
UX/UI Designer at Twoloox GmbH
- Sole UX designer on a full product redesign and the foundations of a design system for Widget Designer, a B2B professional desktop tool for real-time media control used in live events and installations, working with a product manager and two engineers.
- Grounded the redesign in user feedback, a product audit, and competitor analysis, which surfaced where the tool's depth had outgrown its usability, leaving expert operators to manage complexity in live moments where errors are immediate and irreversible.
- Restructured the workspace, navigation, and panels around the operator's real workflow, so they keep the full depth of control while gaining the clarity to act with confidence under live pressure.
- Extracted a design system from the redesign: semantic color roles, component states, spacing rules, and reusable dialog and form patterns, with foundational accessibility built into color contrast and state feedback, validated through prototypes against the legacy codebase and giving design and engineering a shared foundation to build from consistently and at speed.
Natalia Naumann
Last position:
BIG direkt gesund Krankenkasse
- Development of a central platform for the digital implementation of health promotion measures in daycare centers and schools
- Responsible for project management, requirements management, and technical coordination
Nina Markgraf
Last position:
UX-Lead at Lichtblick
- UX-Lead for developing an internal quotation and documentation system
- Optimizing workflows for field service & installers
- Cross-functional collaboration
- Close coordination with developers & testing
- Leadership & coaching
Adam Wallat
Last position:
Co-Founder at burokrat
Hannah Teichert
Last position:
Product & UX Designer at Freelance
Moin-Inbox! | Brand & Web Design
- End-to-end rebrand development (discovery, mood boards, logo, style guide) and consulting on web design implementation.
Tools: FigJam, Figma, Claude
Mission-Mittelstand (Bubora) | Product Designer (in tandem)
Web app that relieves small and medium-sized business owners of administrative processes – including onboarding and knowledge sharing via an LMS and AI assistant, plus community channels, time tracker, org chart and forms.
- Drove prioritisation of strategic next steps – first around stakeholder management, later around feature and page scope
- Managed project coordination, documentation and audits, including maintaining a Notion-based task board
- Developed the information architecture (IA) in tandem in FigJam and translated it into stakeholder-ready frames and prototypes based on shadcn UI components
- Used AI-assisted workflows to structure discovery input and speed up early-stage wireframe iteration
- Independently delivered 70+ screens and 15+ new global components for the MVP rewrite within a 5-week timeline
- Designed the AI assistant as a core feature, including all edge cases and flows
- Drafted initial concepts for the LMS as the second core feature
- Designed the org chart, profile page, login page, and all global design system components
Tools: FigJam, Figma, Claude, Notion, Hotjar, Google Analytics
DAILIA | Founding Designer
Native app conceived as a digital best friend for FLINTA and menstruating people – focused on the female body and holistic support through all life stages.
- Owned the UX strategy from the initial idea as founding designer
- Led UX workshops and developed proto-personas and user flows as a foundation for product decisions
- Created IA, Lo-Fi Wireframes and Prototypes for stakeholder and investor presentations
- Developed the branding and a brand style guide
Tools: FigJam, Figma, Loom
Jobcenter Dortmund | Agency: WAYS | UX Design
Website for a public-sector client, implemented as a mobile-first web app – going beyond pure information delivery with a smart form that adapts to individual user needs.
- Tested and validated the information architecture for a mobile-first web app for a public-sector client
- Designed a smart, adaptive form that dynamically adjusts to individual user needs
- Built wireframes with a strong focus on accessibility for a broad, diverse user group, plus documentation
Tools: Miro, Figma, Google Docs
Hartmann Direct | Agency: Valtech | UX/UI Design
- UX/UI design and ongoing design system maintenance for an enterprise setup
Tools: Figma, JIRA, Confluence
VW Autosuche | Agency: Dayone | UI Design
- UX/UI design, design system maintenance and illustration for an automotive client project
Tools: Figma, Adobe Illustrator
ZASTA | UX/UI Design
- UX audit of the onboarding flow, followed by UI design and prototyping
Tools: Figma
swat.io | Social Media & Web Design
- UX audit of the pricing page, including web design implementations, video editing and social media templates
Tools: Figma, Adobe Photoshop, CapCut
AHEAD Automotive | UX/UI Design
- UX audit of a dashboard, followed by UI design and prototyping
Tools: Figma, Loom
vigo Versicherungen | Agency: disphere | UX/UI Design
- Brand design, wireframing, UI design and prototyping
Tools: FigJam, Figma
C.O.X. Steuerberatung | Agency: jut-so | UX/UI Design
- Wireframing, UX/UI design, and prototyping
Tools: Figma
BibelTV | UX/UI Design
- Wireframing, UI design, and prototyping
Tools: Figma, Adobe Photoshop
RegioHealthNews | Agency: Tigerbytes | UI Design
- UI design
Tools: Figma
ME2BE | Graphic & Web Design
- Web design, editorial magazine design, and social media templates
Tools: Figma, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Canva
Waterways Protection | Art Direction
- Podcast design assets, social media design, and art direction
Tools: Adobe Photoshop
Paul Valentine | Packaging Design
- Packaging design and illustration
Tools: Adobe Illustrator, Adobe Photoshop
Isabel Pettinato
Last position:
Freelance Creative Art Direction Digital, UX/UI Design at Beiersdorf AG
- NIVEA, redesign (iOS, Android)
Eike Päßler
Last position:
UX Specialist & Product Advisor at productful.io
- Stakeholder management.
- UX research.
- Data-driven UX/UI design.
- Facilitation of design thinking workshops in agile, cross-functional teams.
Discover over 15,000 top freelancers
Statistics of experts using Information Architecture
Aggregated from the professional profiles of matched freelancers.
Experience
15 years (Germany: 16 years)
Position duration
2.9 years (Germany: 2.7 years)
Positions per freelancer
9 (Germany: 10)
Top business areas
Information Technology, Marketing, Product Development
Top industries
Information Technology, Professional Services, Retail
Bachelor's degree or higher
75% (Germany: 91%)
Master's degree or higher
50% (Germany: 41%)
Most common languages
German, English, Persian
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Hamburg are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Hamburg using Information Architecture
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
Information Architecture, often called IA, defines how content, pages, and functions are structured so people can find what they need fast. It is used for websites, intranets, product flows, and content-heavy digital services. Strong work makes complex systems feel clear.
Core work
- Sitemap and navigation design
- Content inventory and taxonomy
- Labeling, naming, and wayfinding
- User flow and page hierarchy planning
- Search and filter structure
Typical projects
Companies bring in freelance specialists when a site has grown messy, content is hard to find, or a redesign needs a cleaner structure before visual design starts. IA also matters when teams merge content from different sources or need one structure across many markets.
Key skills
Good professionals in this field combine research, structure, and editorial thinking. They work well with UX, content, product, and SEO teams, and they know how to turn findings into simple models that others can use. Figma, Miro, card sorting, and content audits often sit in the workflow.
Why Hamburg teams hire
In Hamburg, IA specialists are often useful for commerce, media, logistics, and corporate websites with large content sets. Many projects work well remotely, but workshops, stakeholder reviews, and content audits can also benefit from on-site sessions when alignment is difficult.
What good looks like
Strong Information Architecture work is easy to test and easy to explain. You should see clear labels, a logical hierarchy, fewer dead ends, and structures that support both users and content teams. Good specialists question assumptions, simplify hard choices, and keep the model stable as content grows.
Frequently asked questions
Key details about Information Architecture, drawn from the questions we get asked most.
A strong Information Architecture specialist turns complex content into a structure people can use. That usually means sitemaps, navigation models, taxonomies, labels, and page hierarchies that support both users and content teams.
Bring in IA help when a website, intranet, or product has become hard to navigate. It is also useful before a redesign, during a content migration, or when teams cannot agree on how information should be grouped.
Information Architecture focuses on structure: what lives where, how it is named, and how people move through it. UX design is broader and also covers interaction details, interface behavior, and visual flow. In practice, the two work closely together.
A good IA professional usually understands content strategy, UX research, SEO, and stakeholder facilitation. Card sorting, tree testing, and taxonomy design are common methods, and experience with Figma or Miro is often helpful.
A small content cleanup may need only a focused Information Architecture specialist for a short engagement. A large redesign, migration, or multi-brand structure usually needs someone who can align many stakeholders and handle complex edge cases.
Yes. Most IA work can be done remotely if the specialist can review content, run workshops, and share clear drafts. In Hamburg, on-site sessions can still help when local teams need fast alignment on structure or terminology.
Review whether the Information Architecture work is simple, testable, and based on real content rather than assumptions. Look for clear rationale, clean naming, sensible hierarchy, and examples of structures that held up after launch.
No, but they overlap. IA sets the overall structure, taxonomy defines categories and relationships, and content strategy decides what to create and how to manage it. Good specialists usually understand all three and know where each one starts and ends.
The average hourly rate of freelancers in Hamburg, Germany who have used Information Architecture in their recent projects is 97 €, which corresponds to a daily rate of about 773 € based on an 8-hour working day.
Of the freelancers in Hamburg, Germany who have used Information Architecture in their recent projects, 75% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers in Hamburg, Germany who have used Information Architecture in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers in Hamburg, Germany who have used Information Architecture in their recent projects are German (100%), English (100%), and Persian (14%).
The most common industries among freelancers in Hamburg, Germany who have used Information Architecture in their recent projects are Information Technology (100%), Professional Services (86%), and Retail (71%).
The most common business areas among freelancers in Hamburg, Germany who have used Information Architecture in their recent projects are Information Technology (100%), Marketing (100%), and Product Development (100%).
Main locations of FRATCH Experts, who have recently used Information Architecture
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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