User Research Expert
for clearer product decisions, matched in minutes with AIWork with specialists who uncover user needs, test product concepts, run interviews and synthesize behavioral evidence. FRATCH connects you with vetted, available freelance experts through fast, precise AI matching.
Meet FRATCH Experts who have recently used User Research
Vaios K.
Last position:
Product Manager & Strategic Advisor at Freelance, Lovable, Dreamarium
- Advise early-stage startups on product vision, roadmapping, and GTM strategy, combining PMP and Stanford PM training with hands-on technical execution.
- Lovable: built and led a 200+ member community program for AI-native founders, bridging real-time founder feedback into product roadmap decisions.
- Lead customer discovery and OKR design engagements, scoping AI integration opportunities across client products.
Thomas G.
Last position:
Author at Springer Gabler
- Wrote the book chapter “Entwicklung eines digitalen Geschäftsmodells” for the Springer Gabler collection “Praxishandbuch Digitales Management”.
Samet P.
Last position:
AI Consultant & Project Manager for Reporting Automation at Toyota Financial Services (EAR)
- Documented complex financial reporting processes in deep-dive sessions with subject matter experts
- Analyzed and mapped the 3-tier data flow SAP – Essbase – HQ (984 account entries, triple chart of accounts)
- Identified the biggest time drains (40 % of close time)
- Evaluated technologies (AWS, Microsoft Fabric, Custom/Hybrid) with cost-benefit analysis
- Created a validation rule catalog with 351 rules as the basis for pre-submission automation
- Business case: estimated savings potential of 480–960 T€/year for the EAR region
- Hands-on implementation with Microsoft Fabric, RAG, AI agents/Tool Calling and n8n; productive use of Microsoft Copilot and Copilot Studio
- AI-supported project management workflows (minutes, tasks, knowledge synchronization)
- Stakeholder management at senior management level (EAR Accounting, IEA IT, TFSC Japan), workshops and training on AI tools
Technologies: Microsoft Fabric, Copilot Studio, Claude AI, Python, Power BI, SAP, Essbase/SmartView, Excel (VBA), Notion, SharePoint
Denis A.
Last position:
Product Owner at Lynqtech
- Owned the development of partner-critical onboarding processes of the B2B2C-facing SaaS platform.
- Collaborated cross-functionally with engineering, design, and enterprise clients to deliver a scalable and API-first onboarding flow.
- Delivered the company’s main initiative — dynamic product — in close collaboration with internal SMEs and energy supplier clients.
- Increased successful user activations by 10% through streamlined ADDRESS API integration and real-time monitoring tools.
- Defined and prioritized product roadmap based on business goals, client needs, and platform vision.
- Led discovery sessions and co-creation workshops with customers, turning insights into validated product opportunities.
Alexander H.
Last position:
Senior Product & Strategy Consultant at hegehofer.consulting
Design, development, and market launch of digital products and platforms – from strategic alignment and agile implementation to Go-to-Market and Go-Live, integrating AI into processes and products
Thorsten H.
Last position:
Product Owner, Software Developer, AI Manager, Technical Consultant at crazyALEX.de GmbH
AI-supported document processing and inventory management integration
Design and development of an AI-supported application for the automated processing of delivery and invoice documents, connected to SelectLine ERP. Documents are analyzed using AI, matched with orders and line items, and prepared for posting goods receipts.
IMPACT:
- Automated extraction of structured order, delivery and invoice data from PDF and image documents
- Automatic and manual mapping of documents to orders and order line items
- Integration with SelectLine ERP for order import, status synchronization and goods receipt postings
- Traceable processing through separate analysis, mapping and posting processes as well as technical logging
- Development of a containerized end-to-end architecture with AI analysis, workflow automation and relational data storage
KEYWORDS: AI, document analysis, OpenAI, n8n, SelectLine ERP, FastAPI, Python, JavaScript, MariaDB, Docker, REST API, PDF, OCR, mapping, inventory management, goods receipt, workflow automation
Liisa P.
Last position:
UX/UI Service Designer at Netze BW
- Analyzed and structured complex service processes
- Developed Customer Journeys, User Journeys, and Service Blueprints
- Facilitated workshops to define requirements
- Defined an MVP with stakeholders
- Provided a clear basis for decision-making
- Reduced uncertainty in early project stages
Dmitry P.
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Jan K.
Last position:
UX Designer & Design Director at Freelance
As an experienced designer and leader, I have a deep understanding and experience in UX Design, User Research and the corresponding processes and methods.
This enables me to lead the delivery of UX projects end-to-end in interdisciplinary setups. A history of complex project-environments enable me to get familiar, navigate and create impact in new contexts and challenges quickly.
Inka S.
Last position:
Freelance Recruiter & HR Operations at D-LABS GmbH
- Independently managing recruiting for design, research, and freelancer positions
- Successfully filling three key positions in UX Design and User Research in close collaboration with the hiring managers
- Further developing recruiting processes and optimizing the candidate experience
- Developing standardized recruiting templates, HR documentation, and process guides
Ines S.
Last position:
Freelance UX Designer at Ines Siebrecht UX | UI Design
Max B.
Last position:
Customer Portal (Telecommunications) at Freelance Senior UX Architect
- Drove key experience streams in the redesign of a large-scale telecommunications e-commerce platform focusing on mobile plan selection, product configuration, and digital contract completion.
- Delivered scalable Figma-based white-label solutions within a multinational Scrum setup to enable efficient multi-brand rollout.
Roman P.
Last position:
Product Management Consultant at Self-employed/Freelancer
Helping product organizations to grow and scale business by creating digital products customers love.
- Built an MVP and launched a new business line of long-term e-scooters rental at Nordic and German markets for TIER Mobility.
- Reorganized and led product team; launched and scaled deposit warranty service; improved subscription pricing performance; smoothly handed over duties to hired PMs for ImmobilienScout24.
- Ideated and launched Marketplace product for the biggest telehealth service in the US; discovered and validated multiple Marketplace addons; launched live interpreter and whiteboarding services for major medical institutions for Doxy.me.
- Established the growth framework and processes in a Series A B2B Fintech start-up for VAI Trade.
Marc H.
Last position:
Own AI Product Project & AI Training at Self-employed
- Built and validated SupportPiloten, an AI-powered content operations service; won the first paying pilot customer
- Tested agentic workflows with Claude Code and Codex for analysis, research, documentation, and prototyping
- Continued developing my own AI product; training in AI governance, AI compliance, and the EU AI Act (ongoing)
Maciej K.
Last position:
Founder & Senior Product Designer at MACIEJ DESIGN
Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.
- Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
- Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
- Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
- Advise founders and businesses on product positioning, UX strategy, and digital transformation.
Discover over 15,000 top freelancers
Statistics of experts using User Research
Aggregated from the professional profiles of matched freelancers.
Experience
15 years
Position duration
2.3 years
Positions per freelancer
9
Top business areas
Product Development, Information Technology, Research and Development
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Product Development, Project Management, Information Technology
Bachelor's degree or higher
95%
Master's degree or higher
57%
Doctorate
5%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
98%
Based on our profile pool as of 5 Nov 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using User Research
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
User Research experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (89%)
- Professional Services (52%)
- Retail (44%)
- Banking and Finance (40%)
- Education (39%)
- Automotive (39%)
- Media and Entertainment (36%)
- Healthcare (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What User Research covers
User Research is the structured study of people’s needs, behaviors, goals and constraints when they use a product or service. It turns assumptions into evidence through conversations, observation, surveys and analysis. Teams use it to shape products that are useful, understandable and relevant.
Where it is used
User Research supports decisions across digital products, services and internal tools. Common assignments include:
- Discovering unmet needs before product strategy is set
- Testing prototypes, interfaces and service concepts
- Improving onboarding, navigation and conversion journeys
- Understanding why users abandon a task or workflow
- Supporting accessibility and inclusive design decisions
Methods and tooling
Experts combine qualitative and quantitative methods based on the decision a team needs to make. Interviews, contextual inquiry, diary studies, surveys, card sorting and usability testing each reveal different forms of evidence. Common tools include UserTesting, Lookback, Maze, Dovetail, Miro, Figma and survey platforms.
When companies bring in specialists
Freelance expertise helps when a product team needs independent evidence, a fast discovery phase or research capacity that is not available internally. Companies often engage specialists before a new product launch, during a redesign, after a drop in engagement or when different user groups have conflicting needs. In Germany, remote research can be combined with local sessions and German-language interviews when the audience requires it.
What strong professionals deliver
A capable specialist defines focused research questions, recruits suitable participants and chooses methods that fit the product stage. They prepare interview guides and test scenarios, manage consent and privacy carefully, and separate observed behavior from interpretation. Their deliverables may include recordings, transcripts, affinity maps, personas, journey maps, prioritized findings and clear recommendations tied to product decisions.
How to assess fit
Look for someone who can explain why a method was chosen, not just list tools or research activities. Strong professionals show how findings changed a design, roadmap or service and make uncertainty visible. They work closely with product, design, analytics and engineering teams while protecting participant confidentiality. A useful portfolio demonstrates clear reasoning, balanced evidence and recommendations that teams can act on.
Frequently asked questions
Questions about User Research? Start with the answers below.
User Research is used to understand what people need, how they behave and where they struggle with a product or service. Companies apply it to validate ideas, improve usability, prioritize features, refine customer journeys and reduce the risk of building the wrong solution.
User Research focuses on people’s experiences, behaviors and needs while they interact with a product, service or workflow. Market research usually examines demand, segments, competitors and commercial conditions, so the two disciplines answer different questions and can work together.
User Research can begin before a concept exists and continue throughout its lifecycle. Early discovery clarifies the problem, evaluative studies test proposed solutions, and post-launch research explains usage patterns or points of friction.
User Research often overlaps with service design, interaction design, product strategy, analytics and accessibility. Helpful adjacent skills include survey design, qualitative analysis, workshop facilitation, information architecture and clear presentation of evidence.
User Research projects vary in scope, audience complexity and methodological risk. A focused usability study may need a different level of expertise than a multi-market discovery program, so assess whether the specialist has handled comparable participants, products and decisions.
User Research works well remotely for video interviews, moderated usability sessions, diary studies and many surveys. On-site work can add value when physical environments, operational routines or local context affect behavior; in Germany, language and participant recruitment should match the audience.
User Research is strong when its questions, participant criteria and method are clearly connected to a business or product decision. Review the quality of the evidence, how alternative explanations were considered and whether the recommendations are specific enough to guide action.
A User Research freelancer may deliver a research plan, recruiting criteria, discussion guides, test scripts, transcripts, coded themes and a findings report. The most useful handover connects evidence to prioritized opportunities, limitations and practical next steps for the product team.
The average hourly rate of freelancers who have used User Research in their recent projects is 93 €, which corresponds to a daily rate of about 740 € based on an 8-hour working day.
Of the freelancers who have used User Research in their recent projects, 95% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers who have used User Research in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers who have used User Research in their recent projects are English (99%), German (95%), and French (17%).
The most common industries among freelancers who have used User Research in their recent projects are Information Technology (89%), Professional Services (52%), and Retail (44%).
The most common business areas among freelancers who have used User Research in their recent projects are Product Development (98%), Information Technology (78%), and Research and Development (68%).
Main locations of FRATCH Experts, who have recently used User Research
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf 
Vienna Across Switzerland our specialists are active in Zurich, Geneva, Basel and Bern — working on-site or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
Zurich Geneva Basel Bern Countries:
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Philipp Thomaschewski
FRATCH CEO
