Usability Testing Expert

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

Designing AI-native digital products by combining product strategy, UX research, interaction design, software engineering, and modern AI workflows. Leading projects from discovery to implementation while integrating AI throughout the entire product development lifecycle.

Key responsibilities

• → Product discovery, stakeholder workshops, Jobs-to-be-Done and user research
• → User journey mapping, information architecture and interaction design
• → Wireframes, high-fidelity UI, prototypes and scalable design systems in Figma and Penpot
• → AI-assisted interface generation and rapid concept exploration using Figma AI, Figma Make and generative design workflows
• → Design-to-code workflows with AI-supported frontend generation and engineering collaboration
• → Building accessible interfaces following WCAG 2.2 and enterprise design standards
• → Usability testing, iterative validation and KPI-driven product optimization
• → Development of AI knowledge systems, MCP-powered design workflows and human-in-the-loop review processes
• → Close collaboration with engineering teams to ensure production-ready implementation

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
• Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
• Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
• Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
• Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
• Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
• Defined KPIs to measure accessibility, conversion, and user guidance
• BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
• Established sustainable process integration through close collaboration with consulting partners and internal teams

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

• Analysis and structuring of complex service processes
• Development of customer journeys, user journeys, and service blueprints
• Moderation of workshops for requirements definition
• Derivation of an MVP with stakeholders
• Clear basis for decision-making
• Reduction of uncertainty in early project phases

• Owned end-to-end Product Management and Strategy for a B2B SaaS platform, from customer discovery and problem definition to roadmap, launch, and lifecycle optimization.
• Drove competitive analysis, customer insights, and sales analytics, identifying growth opportunities that improved product fill rates by 10–15%.
• Owned roadmap and backlog prioritization, balancing customer value, business impact, technical feasibility, dependencies, and strategic goals.
• Led a 12-member cross-functional Agile team across Product, Engineering, QA, Design, Sales, and business functions, ensuring aligned and high-quality delivery.
• Built KPI and product performance frameworks using Power BI, Excel, CRM, and Pendo to measure adoption, engagement, conversion, and business impact.
• Led API integrations and partner initiatives across US and Europe, expanding the partner ecosystem by 75% and enabling scalable B2B workflows.
• Led AI and automation initiatives that improved operational efficiency by 75–80% and reduced manual effort by approximately 15 minutes daily.
• Partnered with Sales, Customer Success, Marketing, Design, and Engineering to validate customer needs, launch products, improve UX, and drive adoption.

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

• Development of shuttle warehouse system software for storage and transportation
• Creation of personas and development of use cases
• Conducting usability tests and prototyping
• Development and maintenance of a component library and a style guide
• Software used: Figma, Zeplin, Miro, Azure
• Implementation in a Scrum environment