Usability Testing Expert

• QA Lead for end-to-end quality assurance of the Sparkasse & Sparkasse Business banking apps (iOS/Android); design and implementation of the Test Strategy including functional testing, regression testing, and UAT for eID, Push Notifications, and white-label components
• Creation and maintenance of test concepts and test plans in TestRail; structured Defect Management and error analysis; stakeholder management and risk management for the early identification of critical quality risks
• Accessibility Testing according to WCAG 2.1 (iOS/Android); coordination of AI-supported test automation and optimization of test processes to shorten release cycles
• Release Management: planning, management, and coordination of all test activities; status reporting to management and stakeholders; quality assessment of releases and release recommendations in an Agile/Scrum environment
• Challenge: Highly complex build and release process across several Sparkasse institutions; close coordination with the DevOps team to stabilize the CI/CD pipeline and ensure reproducible test builds before every release.

Tools: Jira, Confluence, TestRail, Android Studio, Xcode, Firebase, Jenkins, GA4

• Success: Successful launch of the eID authentication process - quality assurance ensured for 50+ Sparkasse institutions

• Analyzed and structured complex service processes
• Developed Customer Journeys, User Journeys, and Service Blueprints
• Facilitated workshops to define requirements
• Defined an MVP with stakeholders
• Provided a clear basis for decision-making
• Reduced uncertainty in early project stages

• Concept, interaction and UX for XR experiences for the automotive industry
• Optimizing XR experiences
• Building experiences with AI

• Drove key experience streams in the redesign of a large-scale telecommunications e-commerce platform focusing on mobile plan selection, product configuration, and digital contract completion.
• Delivered scalable Figma-based white-label solutions within a multinational Scrum setup to enable efficient multi-brand rollout.

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

Medikamendo: E-health platform for digital repeat medication & follow-up prescriptions

• End-to-end implementation: UX conception, UI design, and frontend development for three connected portals (patients, medical practices, pharmacies).
• AI prototyping: Efficient creation of interactive prototypes using Figma and GitHub Copilot.
• Design system: Creation and continuous development of a consistent design system and UI components.
• Corporate design: Maintenance and further development of the consistent brand presence and websites.

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

Conversion & UX Optimization of a Sales Platform

• Identified the biggest issues across the entire purchase process through a comprehensive UX audit.
• Increased conversion from 0.2% to 25% by developing an end-to-end purchase process, supported by a new information architecture and clearer messaging.
• Accelerated implementation with screen annotations that prevent misunderstandings between design and development.
• Reduced the purchase process drop-off rate from 85% to 15%.

Tools: Figma, MS-Clarity, interaction principles, heuristics

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

Product development for the Miele app – design system, UX, and end-to-end product responsibility.

• Built and expanded the design system – components, design tokens, dev handoff
• Created user flows and customer journeys for core app features (device control, recipes, maintenance)
• Usability testing and iterative UX improvements
• AI-powered personalization – smart program recommendations based on usage behavior
• AI tools in the design workflow: automated accessibility checks, Figma AI, rapid prototyping
• AI-synthesized user research – condensed interviews, feedback, and usability data into structured insights

Product and interaction design for consultation software and digital commerce. For MyoConsult / EWO: patient onboarding, first visits, overviews, consent and follow-ups, device integration and information architecture connecting consultation workflows. Experience maps, workflow concepts and test prototypes supported revisions.

For Vision Shop / OCS Marketplace: connected frame and lens selection, prescription entry, provider selection, basket and checkout journeys.

• Design, animations, photo compositing, illustrations, UX design, UI design
• Development of a responsive website and an online shop with Wordpress, PHP, JavaScript, CSS, HTML
• Design and implementation of user interfaces, shopping functions and seal design
• Integration of a location finder with map entries and search