Sketch Expert

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Analysis and structuring of complex service processes
• Development of customer journeys, user journeys, and service blueprints
• Moderation of workshops for requirements definition
• Derivation of an MVP with stakeholders
• Clear basis for decision-making
• Reduction of uncertainty in early project phases

• Designing AI-first workflows that integrate AI into existing product experiences
• Developing UX concepts for prompt management, reusable and combined prompt workflows, tagging, search and information organisation
• Creating user flows, wireframes, prototypes and high-fidelity interfaces in Figma
• Defining reusable UI patterns, components and interaction logic for scalable products
• Exploring human-AI interaction patterns with emphasis on user control, transparency and manageable cognitive load
• Translating product requirements and technical constraints into developer-ready UX/UI specifications

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

Product development for the Miele app — design system, UX, and end-to-end product ownership.

• Built and expanded the design system — components, design tokens, dev handoff
• User flows and customer journeys for core app features (device control, recipes, maintenance)
• Usability testing and iterative UX improvements
• AI-powered personalization — smart program recommendations based on usage behavior
• AI tools in the design workflow: automated accessibility checks, Figma AI, rapid prototyping
• User research synthesized with AI — interviews, feedback, and usability data turned into structured insights

• Built a complete real-time multiplayer platform with game engine, lobby system, game tables, spectator mode, and persistent game history.
• Implemented product-relevant multiplayer workflows with WebSocket communication, live synchronization, voice chat, mobile app features, and push notifications.
• Developed a scalable full-stack architecture with authentication, PostgreSQL persistence, premium/billing integration, and extensive test coverage.

• Established a new venture focusing on AI-powered UX and rapid prototyping

• Leading the development of an AI-based prototyping framework and prompt optimization for product design

• Managing stakeholder relationships and strategizing go-to-market approaches

• Planning and creating coaching programs (to be launched in 2025) on AI-driven product discovery

• Developed internal processes enabling prototype creation in minutes

• Published best practices and insights on LinkedIn, driving industry interest and awareness

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)

UX/UI design for the waipu.tv web app, building custom UI libraries in Figma, as well as concepting and designing marketing landing pages and product pages.

Product Design · UI Design · Design System