Sketch Expert in Berlin

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Defined and executed product vision & strategy, collaborating with UX, architecture, and engineering teams, resulting in a 30% improvement in user satisfaction across key product touchpoints.
• Owned end-to-end product lifecycle management, overseeing the launch of 5 major product updates, improving product efficiency and feature adoption by 25%.
• Defined and structured epics, features, and user stories; validated and ensured 100% of completed stories met definition of ‘Done' before release.
• Led backlog grooming, prioritization (WSJF, MoSCoW), and sprint planning, ensuring 95% on-time delivery of features in quarterly release cycles.
• Worked with technologies: API, Angular, Node, ReactNative (Mobile), SQL, Kafka, AWS cloud with ES (Elastic search) with JSON file indexes.
• Used Confluence and Jira for maintaining product details and product backlogs for 10 years.
• Used Figma, Sketch, Miro for 4 years.
• Directed cross-functional teams, coordinating with developers, designers, and business units, driving a 40% reduction in time-to-market for critical features.
• Spearheaded product release demos, UAT, and go-to-market (GTM) strategies, leading to a 15% increase in user adoption within the first quarter of launch.
• Optimized member experience on Anthem's digital health platform, resulting in a 20% increase in active user engagement and a 10% boost in member retention.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• Owned product delivery for document automation and workflow platform used across multiple legal jurisdictions
• Led integration across 6+ systems using API-based data exchange and structured data mapping
• Partnered with engineering on data models, document generation workflows, and system orchestration
• Evaluated LLM-assisted document automation opportunities to reduce manual drafting
• Built functional prototypes to validate workflow and product concepts
• ~2x increase in case processing throughput
• Enabled multi-state rollout of platform capabilities
• Reduced manual document generation and operational bottlenecks by 80%

• Prototyping the Minimum Viable Offering (MVO) for a SaaS solution for sound creation, aligned with the needs of digital and hardware designers.
• Conducting a product-market-fit analysis using global quantitative and qualitative market research

• Low code development (Zoho One)
• RPA
• Software architecture
• Requirement management
• Process analysis and optimization
• APIs

For Regiolux GmbH, I produced several brochures and an information sheet in seven different languages as part of this project. To make the offset printing especially efficient and cost-effective, I created all language versions in Adobe InDesign on separate layers. This meant that the different versions could be produced simply by replacing the black printing plate – a simple but effective solution.

In addition to implementation according to the corporate design, my tasks included final artwork and the creation of web and print PDFs. I also coordinated communication with translation agencies and printers, ensuring a smooth project process.

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Immersed myself in all aspects of sustainable construction, including planning and coordinating specialist tradespeople.
• Performed extensive hands-on work using sustainable materials and traditional craftsmanship, including clay interior finishing.
• Managed timelines, budget, and all key decisions, bearing responsibility for the consequences of any mistakes.

PMO | AI Incubator Debt Collection/Financial Services Establishment and implementation of a cross-functional project and governance structure for one of Europe’s leading technology-driven debt collection firms. Focus on collaboration across business units, identification of AI use cases, scaling of data-driven business processes and automation of AI-supported customer interactions.

Strategy and Efficiency Consultant | Retail Analysis, identification, and optimization of inefficient workflows with the goal of increasing employee productivity, improving communication flows, and better aligning the organization with strategic business objectives.

PMO | Big Pharma Establishment of agile working processes and organizational structures, as well as coaching of a cross-functional business unit of a major vaccine manufacturer to enhance efficiency, transparency, and collaboration. Design and implementation of a structured onboarding program to enable more efficient scaling of headcount, along with the establishment of sustainable formats for knowledge sharing and transfer within the organization.

Project Manager | Big Pharma Management and support of the tendering and procurement process for an innovation project aimed at improving efficiency in vaccine management, including coordination of internal and external stakeholders.

Project Manager | Big Pharma Identification and evaluation of additional vaccination sites beyond traditional medical practices. Development of a pilot concept considering regulatory requirements as well as diverse market and stakeholder interests.

Strategy Consultant | Automotive & Retail Development of a market analysis on “innovation in retail” for a luxury automotive manufacturer, including an international benchmark of current trends and innovations. The project included analyzing innovative retail store concepts, experience centers, and showrooms with a focus on interactivity and technology, as well as deriving recommendations on brand fit and customer experience to support the design of a new, forward-looking brand store.

Product Owner | Automotive Management of the integration of a service provider’s SDK for identity verification into the OEM’s system landscape, ensuring secure driver authentication before enabling safety-critical features. Responsibilities included managing technical, contractual, and process requirements, leading the tendering process, forecasting usage, and preparing management reports, while working closely with IT development, legal, compliance, customer service, and procurement teams.

Product Owner | Automotive Responsible for ensuring GDPR-compliant documentation of software components and establishing proper processes for data processing and storage. This included creating records of processing activities, managing data processing agreements, and overseeing the review and update of privacy policies, as well as defining and implementing requirements to ensure data security and integrity.

Interim Head of Buying & Category Management | E-Commerce Led the strategic and operational development of the buying department of a fashion e-commerce company, with full responsibility for process optimization and budget management. The role involved building and maintaining supplier relationships, negotiating contracts, and managing a team of 7–10 direct reports, including recruiting and onboarding new employees and a new Head of Buying & Planning. Additionally, a standardized onboarding program was designed and implemented, and close collaboration with the CEO and cross-functional teams ensured alignment with the overall business strategy.

Product Owner | Aviation Led the relaunch of a private jet airline’s website, including the redesign of backend and content management systems. The role covered gathering and structuring stakeholder requirements, defining functional specifications, shaping the visual design and user experience, and coordinating the development team to ensure timely and high-quality implementation.

Consultant | Various Projects: Digital Transformation Retail Provided consulting services on digital transformation, customer engagement/CRM, digital store concepts, and omnichannel strategies. This included developing forward-looking concepts, managing agile software development projects for mobile applications, collaborating closely with developers and UX/UI designers, and supporting IT recruiting efforts.

• Designed AI-powered workflows that transform complex tasks into intuitive, scalable solutions
• Combined UX strategy, technical implementation, and systems thinking to simplify processes and empower users
• Conducted user research and usability testing to develop a practical, accessible AI guide for family caregivers
• Performed data and competitive analysis to inform content and feature development
• Created wireframes, mockups, interactive prototypes, MVP, design systems, and styleguides
• Executed UX and accessibility audits to reduce manual effort and streamline processes
• Scaled content production across multiple formats through UX writing and automation
• Managed projects and design operations, mentoring team members
• Technologies and methods: ChatGPT, Claude, OpenAI API, Make, n8n, ElevenLabs, HeyGen, TTS, HITL design, prompt engineering, Figma, Flutterflow, Miro, Notion, design thinking, workflow mapping, business process mapping

• Leading, designing, and developing the UX and UI strategy and implementing it for the platform
• Creating style guides and design systems in Figma
• Creating a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
• Workflows, wireframes, user research, and rapid prototyping
• Preparing and facilitating workshops and discoveries
• Integrating designs and layouts into existing frontend templates
• Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
• Developing showcases for iOS and Android, design thinking, qualitative and quantitative user testing, and A/B testing
• Frontend development in close collaboration with design teams
• Active change management in the publishing and journalism sector and with stakeholders
• Company-wide communication and info hub for teams
• Raising awareness and getting buy-in for digitalization and new products
• Creating concepts and designs for gamification elements on the platform
• Convincing major industry players (e.g., WAN-IFRA) about new concepts and revenue streams
• Developing new cloud-native apps and revenue strategies
• Preparing and creating various materials for change processes
• Creating presentations, mini-apps, and info materials to support change campaigns
• Leading a total of three teams

• Designed product features such as recommendations in the shopping experience and dashboard overview for the Data Marketplace and the Data Commerce Cloud
• Wireframing and prototyping of responsive UI mockups
• Conducted usability testing
• Collaborated with founders, PM and business development to design a pitch deck to raise €5 million
• Developed design system branding and migration and created Figma components

• Led the project to introduce AI tools for creative teams for image, video, and text creation (Yuma, Google, Flux, cogniwerk.ai, comfy.ai)
• Relaunched Asana and rolled it out to 100 users for shared workflow management and KPI reporting
• Managed the pilot project for the creative workflow automation tool Bannerflow
• Contributed to the overall marketing restructuring project focused on organizational structure and processes