Adobe XD Experts in Berlin

• Oversee high-impact innovation and discovery projects for German energy providers, focusing on identifying and developing forward-looking product concepts.
• Improved user experience, increased operational efficiency, and simplified sales processes in the dynamic energy market by conceptualizing a digital platform.
• Explored new product ideas while positioning the company for growth and competitiveness in the rapidly evolving energy sector.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• Owned product delivery for document automation and workflow platform used across multiple legal jurisdictions
• Led integration across 6+ systems using API-based data exchange and structured data mapping
• Partnered with engineering on data models, document generation workflows, and system orchestration
• Evaluated LLM-assisted document automation opportunities to reduce manual drafting
• Built functional prototypes to validate workflow and product concepts
• ~2x increase in case processing throughput
• Enabled multi-state rollout of platform capabilities
• Reduced manual document generation and operational bottlenecks by 80%

For Regiolux GmbH, I produced several brochures and an information sheet in seven different languages as part of this project. To make the offset printing especially efficient and cost-effective, I created all language versions in Adobe InDesign on separate layers. This meant that the different versions could be produced simply by replacing the black printing plate – a simple but effective solution.

In addition to implementation according to the corporate design, my tasks included final artwork and the creation of web and print PDFs. I also coordinated communication with translation agencies and printers, ensuring a smooth project process.

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Developed and implemented organization-wide discovery framework based on Ulwick’s Outcome-Driven Innovation; enabled 7 Product Owners to systematically identify and quantify unrealized value through shared outcome language and opportunity scoring methodology
• Transformed Product Owner role from backlog clerks to strategic experimenters; established dedicated time budget for autonomous hypothesis testing and discovery activities
• Rebuilt customer journey maps to start at actual user need (tool selection phase) instead of platform entry point; eliminated manual data aggregation work previously done by project teams
• Implemented OKR framework across 4 product teams; defined quarterly objectives with measurable key results (e.g., 40% reduction in manual integration effort, self-service adoption increase)
• Unified 3 separate platform roadmaps through cross-team dependency mapping and shared service agreements
• Supported enterprise sales cycle with ROI modeling and technical due diligence for automotive and defense customers

Conceptualizing and developing AI-powered app MVPs from the first idea to a working product. I combine UX strategy with modern AI and no-code tools — especially Claude and Claude Code, where I work directly in the terminal on real code (React, Vite), complemented by Figma, Bolt.new, and Base44 — to quickly validate and build product ideas. Personal platforms: Nutrycoach.ai (AI nutrition coaching with role-based dashboards for clients, coaches, and admins, AI meal analysis, and a scalable design system) and LuxuryBandit (content/creator app). This led to my own practice 'AI-assisted App Strategy', which combines human creativity, UX logic, and intelligent automation.

• Led stakeholder management, reported to the CPO, and partnered with engineering to ship CMS improvements, including user support, bug resolution, user interviews, market research, and competitor analysis.
• Drove Agile/Scrum ceremonies and roadmap planning, contributing to product vision, discovery, and strategic decision-making; created feature documentation, collaborated with developers, and led CMS QA, functional testing, automated testing, and UAT.
• Owned roadmap and prioritization using funnel analysis and commercial impact assessments; executed hypothesis-driven experiment loops to improve conversion and CTR.
• Managed product development of the couponing CMS, supporting issue resolution and assisting users with shop, coupon, campaign, gift card, and affiliate network deeplink setup; integrated AI technologies.
• Created scalable processes, SOPs, and workflows to standardize CMS usage across markets, reducing support tickets; spearheaded the Autopilot project to fetch deals and coupons via automation and AI.
• Drove CX improvements across coupon and gift card features for Condé Nast (WIRED, CN Traveller, Glamour), LA Times, and GQ; achieved a 10% increase in clickout conversion rate, a 19% increase in CTR, and a 16% reduction in drop-off at the coupon copy step.

• Sorting, organizing, and categorizing a wide range of documents and ensuring compliance with technical and regulatory requirements
• Managing document sequencing and ensuring quality control at every stage of processing, including accurate labeling and archiving for secure storage and easy retrieval
• Operating high-performance equipment and performing routine maintenance

• Co-founded and built a self-funded platform to help job applicants show credibility to employers.
• Delivered an MVP in under a year, reaching over 800 recurring users and 5 pilot employers, with 65 percent returning in the first month.
• Led discovery, interviews, and large-scale data analysis to validate market demand and define the product’s credibility signals.
• Partnered with engineering to define and validate ML driven credibility signals based on publicly available professional profile data, shaping how candidate trust was assessed and presented to employers.
• Set and tracked team OKRs each cycle to align focus, measure outcomes, and ensure progress stayed tied to business goals.
• Cut scope by around 35 percent through continuous testing to focus on value and extend runway.
• Took on additional responsibilities across hiring, business development, and investor discussions after a co-founder stepped back.
• Demonstrated strong early traction and engagement, extending runway and positioning the product for continued growth.
• Wrapped up full time role once demand was proven and stayed on in a light advisory capacity around roadmap and fundraising.

• Support to define & execute product strategy & scope out first features
• Mentoring CEO in order to guarantee better product alignment

• Iterative software development and optimization in agile teams
• Barrier-free design according to BA design guidelines
• Use of existing design systems
• Development of design guidelines
• Creation of wireframes and interactive prototypes