Adobe XD Experts in Berlin

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

Conceptualizing and developing AI-powered app MVPs from the first idea to a working product. I combine UX strategy with modern AI and no-code tools — especially Claude and Claude Code, where I work directly in the terminal on real code (React, Vite), complemented by Figma, Bolt.new, and Base44 — to quickly validate and build product ideas. Personal platforms: Nutrycoach.ai (AI nutrition coaching with role-based dashboards for clients, coaches, and admins, AI meal analysis, and a scalable design system) and LuxuryBandit (content/creator app). This led to my own practice 'AI-assisted App Strategy', which combines human creativity, UX logic, and intelligent automation.

• Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
• Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
• Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Developed and implemented organization-wide discovery framework based on Ulwick’s Outcome-Driven Innovation; enabled 7 Product Owners to systematically identify and quantify unrealized value through shared outcome language and opportunity scoring methodology
• Transformed Product Owner role from backlog clerks to strategic experimenters; established dedicated time budget for autonomous hypothesis testing and discovery activities
• Rebuilt customer journey maps to start at actual user need (tool selection phase) instead of platform entry point; eliminated manual data aggregation work previously done by project teams
• Implemented OKR framework across 4 product teams; defined quarterly objectives with measurable key results (e.g., 40% reduction in manual integration effort, self-service adoption increase)
• Unified 3 separate platform roadmaps through cross-team dependency mapping and shared service agreements
• Supported enterprise sales cycle with ROI modeling and technical due diligence for automotive and defense customers

• Oversee high-impact innovation and discovery projects for German energy providers, focusing on identifying and developing forward-thinking product concepts.
• Improved user experience, increased operational efficiency, and simplified sales processes in dynamic energy market by conceptualizing digital platform.
• Drove exploration of new product ideas whilst positioning company for growth and competitiveness in the rapidly evolving energy sector.

• Led stakeholder management, reported to the CPO, and partnered with engineering to ship CMS improvements, including user support, bug resolution, user interviews, market research, and competitor analysis.
• Drove Agile/Scrum ceremonies and roadmap planning, contributing to product vision, discovery, and strategic decision-making; created feature documentation, collaborated with developers, and led CMS QA, functional testing, automated testing, and UAT.
• Owned roadmap and prioritization using funnel analysis and commercial impact assessments; executed hypothesis-driven experiment loops to improve conversion and CTR.
• Managed product development of the couponing CMS, supporting issue resolution and assisting users with shop, coupon, campaign, gift card, and affiliate network deeplink setup; integrated AI technologies.
• Created scalable processes, SOPs, and workflows to standardize CMS usage across markets, reducing support tickets; spearheaded the Autopilot project to fetch deals and coupons via automation and AI.
• Drove CX improvements across coupon and gift card features for Condé Nast (WIRED, CN Traveller, Glamour), LA Times, and GQ; achieved a 10% increase in clickout conversion rate, a 19% increase in CTR, and a 16% reduction in drop-off at the coupon copy step.

For Regiolux GmbH, I produced several brochures and an info sheet in seven different languages in this project. To make offset printing especially efficient and cost-effective, I implemented all language variants in Adobe InDesign on separate layers. This way, the different versions could be produced by simply swapping the black printing plate—a simple but effective solution.

In addition to working according to the corporate design, my tasks also included final artwork and creating web and print PDFs. I coordinated communication with translation agencies and printers, ensuring a smooth project flow.

• Sorting, organizing, and categorizing a wide range of documents and ensuring compliance with technical and regulatory requirements
• Managing document sequencing and ensuring quality control at every stage of processing, including accurate labeling and archiving for secure storage and easy retrieval
• Operating high-performance equipment and performing routine maintenance

• Owned product delivery for document automation and workflow platform used across multiple legal jurisdictions
• Led integration across 6+ systems using API-based data exchange and structured data mapping
• Partnered with engineering on data models, document generation workflows, and system orchestration
• Evaluated LLM-assisted document automation opportunities to reduce manual drafting
• Built functional prototypes to validate workflow and product concepts
• ~2x increase in case processing throughput
• Enabled multi-state rollout of platform capabilities
• Reduced manual document generation and operational bottlenecks by 80%

• Iterative software development and optimization in agile teams
• Barrier-free design according to BA design guidelines
• Use of existing design systems
• Development of design guidelines
• Creation of wireframes and interactive prototypes

• Co-founded and built a self-funded platform to help job applicants show credibility to employers.
• Delivered an MVP in under a year, reaching over 800 recurring users and 5 pilot employers, with 65 percent returning in the first month.
• Led discovery, interviews, and large-scale data analysis to validate market demand and define the product’s credibility signals.
• Partnered with engineering to define and validate ML driven credibility signals based on publicly available professional profile data, shaping how candidate trust was assessed and presented to employers.
• Set and tracked team OKRs each cycle to align focus, measure outcomes, and ensure progress stayed tied to business goals.
• Cut scope by around 35 percent through continuous testing to focus on value and extend runway.
• Took on additional responsibilities across hiring, business development, and investor discussions after a co-founder stepped back.
• Demonstrated strong early traction and engagement, extending runway and positioning the product for continued growth.
• Wrapped up full time role once demand was proven and stayed on in a light advisory capacity around roadmap and fundraising.

• Support to define & execute product strategy & scope out first features
• Mentoring CEO in order to guarantee better product alignment