Adobe XD Experts in Germany

• Drove key experience streams in the redesign of a large-scale telecommunications e-commerce platform focusing on mobile plan selection, product configuration, and digital contract completion.
• Delivered scalable Figma-based white-label solutions within a multinational Scrum setup to enable efficient multi-brand rollout.

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Design, animations, photo compositing, illustrations, UX design, UI design
• Development of a responsive website and an online shop with Wordpress, PHP, JavaScript, CSS, HTML
• Design and implementation of user interfaces, shopping functions and seal design
• Integration of a location finder with map entries and search

• Managing the operational back office
• Handling quotations and invoicing
• Supporting preparatory bookkeeping
• Coordinating appointments and operational discussions
• Coordinating between management, clients and external partners
• Organizing administrative day-to-day processes

Taking on operational back-office tasks significantly reduces the workload of executive management. Administrative processes run in a more structured, reliable and efficient way, freeing up more time for clients, projects and business decisions.

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

As part of the migration from Shopware 5 to 6, it was decided to rethink the entire e-commerce landscape of the regional FUNKE online shops from scratch. The main goals, besides creating a reliable platform with multiple sales channels for each regional brand, were the "rebranding" and the brand development around it.

The rebranding was also transferred into the advertising materials CI, which in the daily newspaper sector, alongside digital performance ads, still has print as a strong focus in the target group segment.

My responsibilities/tasks in this project:

• Creating the UI design system
• UX research
• Prototyping
• Rebranding & creating the new CI manual across all regional shops
• Shopware 6 front-end & back-end development
• Design & creative lead
• Ad design, landing pages

• Oversee high-impact innovation and discovery projects for German energy providers, focusing on identifying and developing forward-looking product concepts.
• Improved user experience, increased operational efficiency, and simplified sales processes in the dynamic energy market by conceptualizing a digital platform.
• Explored new product ideas while positioning the company for growth and competitiveness in the rapidly evolving energy sector.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

Project: Neura Belden BHVA (Belden HI vision Virtual Assistance)

• Translated AI agent concepts into 4 distinct user workflows (General, Redundancy, Network, VLAN agents).
• Designed 6 game-changing features with technical specifications: Predictive Issue Resolution, Cost Optimization Engine, Compliance Automation, Cross-Agent Orchestration, Knowledge Transfer Mode, Root Cause Analysis 2.0.
• Contributed reusable UX patterns and lightweight standards for experimentation-first AI environment: single-file HTML/CSS/JS prototypes, semantic accessibility, responsive grid layouts, and clear component structure enabling rapid future POC iterations.
• Translated early AI concepts into intuitive user workflows and interaction models for 4 specialized agents, focusing on clarity, trust-building, and progressive disclosure to surface complex AI capabilities.
• Documented design trade-offs in accessible language for non-designers.

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

• Owned product delivery for document automation and workflow platform used across multiple legal jurisdictions
• Led integration across 6+ systems using API-based data exchange and structured data mapping
• Partnered with engineering on data models, document generation workflows, and system orchestration
• Evaluated LLM-assisted document automation opportunities to reduce manual drafting
• Built functional prototypes to validate workflow and product concepts
• ~2x increase in case processing throughput
• Enabled multi-state rollout of platform capabilities
• Reduced manual document generation and operational bottlenecks by 80%

• Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
• Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
• Implemented CRO strategies that increased conversion rates and reduced cart abandonment
• Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
• Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.