Gil Weil-Senior Product Manager & Founding Team Member
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Experience
Senior Product Manager & Founding Team Member
Credify
- Co-founded and built a self-funded platform to help job applicants show credibility to employers.
- Delivered an MVP in under a year, reaching over 800 recurring users and 5 pilot employers, with 65 percent returning in the first month.
- Led discovery, interviews, and large-scale data analysis to validate market demand and define the product’s credibility signals.
- Partnered with engineering to define and validate ML driven credibility signals based on publicly available professional profile data, shaping how candidate trust was assessed and presented to employers.
- Set and tracked team OKRs each cycle to align focus, measure outcomes, and ensure progress stayed tied to business goals.
- Cut scope by around 35 percent through continuous testing to focus on value and extend runway.
- Took on additional responsibilities across hiring, business development, and investor discussions after a co-founder stepped back.
- Demonstrated strong early traction and engagement, extending runway and positioning the product for continued growth.
- Wrapped up full time role once demand was proven and stayed on in a light advisory capacity around roadmap and fundraising.
Senior Product Manager | Strategic Initiatives
Snap Inc.
- Shaped product strategy for enterprise AR and e-commerce tools, aligning roadmap with adoption goals.
- Integrated acquired teams into Snap workflows, reducing duplication and strengthening B2B offering.
- Unified design, engineering, and GTM efforts into a coherent product vision, ensuring features reinforced one another.
- Provided leadership with insights and data to guide roadmap decisions.
- Delivered a unified B2B offering that exceeded AR adoption targets and strengthened Snap’s enterprise presence.
Senior Product Owner | E-Commerce Integration
Snap Inc.
- Researched competitor platforms to identify opportunities for differentiation.
- Prioritized backlog and coordinated engineering, design, and marketing to deliver high-adoption features.
- Shaped release strategy with cross-functional teams to maximize impact.
- Expanded Snap’s e-commerce offering and increased partner uptake.
Product Owner / Project Lead
Fit Analytics GmbH
- Developed and validated new features for the ML powered sizing interface used by millions, refining the experience through data and continuous iteration.
- Analyzed adoption and behavioral data to validate assumptions, identify friction points, and guide improvements across both shopper experience and merchant setup flows.
- Ran research and merchant interviews to understand integration challenges and shape product direction.
- Designed and launched a new self service product, including a simplified onboarding funnel and a Shopify plugin that reduced merchant setup effort and opened adoption to smaller sellers.
- Worked closely with engineering, design, and data science to translate ML model outputs into intuitive user experiences through iterative testing and validation.
- Expanded the addressable market, increased retailer adoption, reduced return rates, and strengthened Fit Analytics position ahead of Snap’s acquisition.
Quality Assurance Manager
Fit Analytics GmbH
- Introduced QA processes and tooling that cut post-release bugs and sped up delivery cycles.
Industry Experience
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Experienced in Information Technology, Fashion, and Media and Entertainment.
Business Area Experience
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Experienced in Product Development, Project Management, Quality Assurance, Research and Development, and Strategy.
Summary
Senior Product Manager with experience across SaaS, ecommerce, and B2B2C products. I have worked on high scale ML powered tools, led 0 to 1 product creation from concept to launch, and driven growth through data, research, and focused iteration. My background spans early stage teams, mid sized companies, and large scale environments like Snap, covering core product ownership, merchant facing self serve products, and platforms where rapid learning and careful prioritisation were essential.
Skills
- Product Strategy & Execution
- Cross-Functional Leadership
- Outcome-Focused Roadmapping & Alignment
- Okrs
- Market Research & Competitive Positioning
- Data-Informed Decision Making
- Tools: Jira, Confluence, Trello, Notion, Figma, Miro, Adobe Xd, Slack
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