Adobe Dreamweaver Expert in Germany

I continuously expand my expertise in AI and automation. I work with ChatGPT, OpenAI, Manus, Gemini, MS CoPilot, APIs, LangChain, Hugging Face, Manus, TensorFlow, and Auto-GPT, as well as Python-based ML frameworks and MLOps tools, to intelligently transform traditional software development, analysis, and testing processes.

• Overall project planning for resources, budget, costs, license and service contracts, cost optimization and negotiations
• Leading and managing the project team and achieving the project goals
• Leading digitalization projects and their phases such as concept, planning, change and requirements management, configuration, implementation, testing, interfaces, communication and approval
• Conducting planning meetings
• Organizing, planning and conducting team, customer and requirements workshops with up to 50 participants at operational and management level
• Main contact for technical and functional topics as well as project coordination
• Recording and maintaining backlogs (user stories and EPICs) in Jira and turning requirements into user stories and prioritizing them
• Approval and publication of online services in the Wirtschafts-Service-Portal.NRW (WSP.NRW)
• Creating and maintaining project documentation
• Planning and designing the nationwide rollout/reuse as part of the once-for-all principle via WSP/FIT-Connect
• Communication between stakeholders, customers, authorities and the Ministry of Economic Affairs, Industry, Climate Protection and Energy (MWIKE)
• Work according to the SCRUM method

• Conducting and evaluating web analyses
• Creating and editing tags and scripts in the area of tag management as well as banners and other client-side web elements in the area of consent management
• Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App

• Responsible for concept, camera, editing, animation, and grading for corporate and B2B productions
• Managing projects from pricing through shooting and post-production to delivery
• Since 2023, a continuous AI-supported production pipeline: Runway, Kling, Veo, Sora, and Seedance for image and moving image content
• ComfyUI for character consistency, ElevenLabs for voice, HeyGen for avatars
• Building reproducible workflows for scalable social media formats
• Building local LLM infrastructure on my own GPU hardware: Ollama, multi-agent systems, RAG, speech-to-text, and text-to-speech
• Process automation for lead generation, email and API workflows, reporting, and document creation

• Creation of publications, reports, and posters (layout, infographics, image editing)
• Proofreading
• Writing and sending newsletters
• Creating forms
• Back office and support for user administration and administration for online portals
• Database and mailing list maintenance
• Dispatch campaigns for publications
• Organization of meetings, workshops, and events
• Contact person for external and press inquiries
• Assistance to management (appointment management, business trips, committee management)
• Office administration

• Branding and discoverability
• UX/UI design and conversion optimization
• Increased impressions
• Increased lead generation
• Increased visibility and recognition
• Increased word-of-mouth referrals
• Managed social media campaigns

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

• Clarification of project goals, scope, and functional target vision for building the AI-based knowledge base.
• Deriving the initial architecture and implementation strategy for the Zasterbot chatbot, including defining the MVP and expansion phases.
• Developing a functional target vision for building a structured knowledge base and integrating a future chatbot.
• Deriving and prioritizing use cases for information retrieval and provision by the chatbot.
• Modeling data structures and flows for effectively organizing the knowledge base on the Base44 platform.
• Designing and implementing data models for storing and linking relevant information.
• Developing processes for extracting, analyzing, and preparing raw data for the knowledge base.
• Ensuring data consistency and quality as the foundation for the future chatbot.
• Planning the integration of large language models (LLMs) and retrieval-augmented generation (RAG) for precise and context-aware responses.
• Implementing features for analyzing and visualizing data from the knowledge base.
• Using the Base44 platform with JSON-schema-based entities and a flexible permission model.
• Implementing Deno functions for backend logic, event processing, and external API integration.
• Integrating OpenAI services for initial data analysis.

• Strategic and operational leadership of marketing for multiple B2B and B2C trade fairs focusing on positioning, brand building, and target group engagement

• Development and implementation of brand relaunches including logo, CI, slogan, and cross-media communication strategy

• Planning, design, and production of trade fair magazines, sponsorship packages, pitches, and marketing materials

• Establishment of professional social media channels (Meta, LinkedIn) including content strategy, editorial planning, and audience growth

• Advising the executive board on strategic communication, digital brand presence, and sales alignment

• Campaign planning including ads, video formats, newsletters, sponsorship communication, and event digitization

• Press relations, media partnerships, and development of audience-specific content

• Relaunch of the B2C trade fair "Haus-Bau & Energie Ilsenburg" including repositioning, visibility, and modernization

• Digitization of internal processes to optimize internal communication and project workflows

• Development and overall management of the CANNAFRIENDS trade fair as the largest community and educational event around medical cannabis

• Strategic and operational responsibility for concept, brand presence, community engagement, and external communication

• Creation of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy, and communication line

• Organization, moderation, and speaker acquisition for over 40 presentations, panels, workshops, and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast), and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers, and medical experts

• Analysis, monitoring, and reporting to optimize the customer journey

• Design and implementation of digital trade fair experiences in cooperation with app providers

• Budget and media partnership management as well as public representation

• Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
• Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
• Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
• Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
• Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
• Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
• Provide development support for campaign setup, deployment, and monitoring
• Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
• Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
• Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
• Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
• Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
• Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
• Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
• Establish development standards, reusable templates, and best practices to ensure consistency and scalability
• Document technical designs, workflows, configurations, and troubleshooting guides
• Conduct training sessions and knowledge transfers to empower internal teams and clients
• Develop custom dashboards and performance reports to track campaign metrics and data trends
• Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
• Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization

• Overall process definition, planning, training, tools, effective execution, and progress and quality measurement of test activities at the release level
• Defining and improving the test process
• Scheduling of releases
• Coordinating alignment with release management for test setup and data provisioning
• Coordinating migration test planning for Westnetz, Mitnetz, and EON Grid
• Monitoring test progress, audit-proof documentation, progress tracking via defects, OSS reports, and incidents
• Designing and coordinating potential test automation

IT environment: Jira Zephyr, Confluence, SIGMA, PowerBI

• Leading and building integrated management systems (IMS) for quality (QMS), data protection and information security (ISMS), risk (GRC), and artificial intelligence (AI) in accordance with ISO 9001, ISO 27001, ISO 42001, ISO 21500, ISO 21502, ISO 37301, ISO 31000
• Governance, project, and transformation management nationally and internationally incl. enterprise and project governance
• Process development, optimization, and business process reengineering according to BPMN 2.0, Kaizen, IATF 16949, VDA, BPMN 2.0
• Compliance and risk management in the company and project context as well as connection to internal control systems (ICS) and Group Risk Compliance (GRC)
• Carrying out and leading internal audits and lead audits according to ISO 19011; audit management and test equipment / special equipment management
• Methodical and systemic coaching (IFS, Hakomi) as well as conflict moderation and change management
• Designing and delivering AI trainings, prompt engineering, and AI literacy workshops
• Advising on data protection impact assessments (DPIA), implementing EU GDPR, BDSG, and IT-SiG as well as NIS-2 and DORA
• Building and leading Program Management Offices (PMO) and introducing Project Management Office structures
• Contract management, clause-by-clause analyses, and project controlling according to PMI® standards incl. Earned Value Management
• Building knowledge, document, and content management systems (Confluence, SharePoint, EY iManage)

• 21 projects ≥ 6 months at large and medium-sized companies
• 13 projects as project or subproject manager
• 6 international projects with English as project language

• Supported the application
• Developed applications in COBOL
• Extended customer and in-house requirements
• Assisted in ensuring smooth operation
• Methods/tools: COBOL, HP3000, MPE/XL operating system, IMAGE database, Whisper (development interface)