Adobe Dreamweaver Experts in Germany

• Focus on optimizing and further developing the internal customer EBICS application
• Functional and technical consulting for Aareal First Financial Solutions AG on EBICS standard products and applications in the areas of operations and further development, as well as project-related communication with external development partners and the product manufacturer to implement the corresponding technical optimizations
• As the functional coordinator, providing advice on content-related and regulatory requirements as well as technical prerequisites and requirements, and bringing these together at the functional level
• Consulting on the use of EBICS formats
• Reviewing the current EBICS standard for optimization and further development potential
• Analyzing the current state to identify development potential and deriving appropriate recommendations for action while considering regulatory requirements
• Conducting EBICS tests throughout the project
• Functional responsibility for requirements management and, in this context, recording and documenting requirements for such tests
• Designing a functional and sustainable test management system
• Conducting and evaluating tests
• Consulting on sustainable quality assurance and audits
• Project language: German and English
• Tools/Methods: MS Project, MS Office, MS Visio, TestRail, Confluence, Jira, Business Logics Bankkrecher, Business Logics Test Data Generator, Business Logics Banking Tool, Business Logics Test System, DBEAVER, Squirrel, Unix Virtual Machines, WinSCP, Kitty, Putty, various Aareal Bank products, Online Banking Portal, Aareal Sign, core banking system, SAP Blue Eagle, SAP RE-FX, Aareon Wodis Sigma, Haufe Real Estate Wowinex, GAP Group Immotion, UTS Karthago, SAP IS-U/Waste, SIV kVASy, various EBICS clients

I continuously expand my expertise in AI and automation. I work with ChatGPT, OpenAI, Manus, Gemini, MS CoPilot, APIs, LangChain, Hugging Face, Manus, TensorFlow, and Auto-GPT, as well as Python-based ML frameworks and MLOps tools, to intelligently transform traditional software development, analysis, and testing processes.

• Overall project planning for resources, budget, costs, license and service contracts, cost optimization and negotiations
• Leading and managing the project team and achieving project goals
• Leading digitalization projects and their phases, including concept development, planning, change and requirements management, configuration, implementation, testing, interfaces, communication and approval
• Holding planning meetings
• Organizing, designing and running team, client and requirements workshops with up to 50 participants at operational and management level
• Main point of contact for business and technical topics, as well as project coordination
• Creating and maintaining backlogs (user stories and EPICs) in Jira, translating requirements into user stories and prioritizing them
• Approving and publishing online services in the Wirtschafts-Service-Portal.NRW (WSP.NRW)
• Preparing and maintaining project documentation
• Planning and designing the nationwide rollout/reuse under the Einer-für-Alle principle via WSP/FIT-Connect
• Communication between stakeholders, clients, public authorities and the Ministry of Economic Affairs, Industry, Climate Action and Energy (MWIKE)
• Working according to the SCRUM methodology

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Conducting and evaluating web analyses
• Creating and editing tags and scripts in the area of tag management as well as banners and other client-side web elements in the area of consent management
• Technologies used in development: Tealium, JavaScript, IntelliJ, Git, Android Studio, Selenium, Appium, Adobe Analytics, Power Automate, Power App

• Responsible for concept, camera, editing, animation, and grading for corporate and B2B productions
• Managing projects from pricing through shooting and post-production to delivery
• Since 2023, a continuous AI-supported production pipeline: Runway, Kling, Veo, Sora, and Seedance for image and moving image content
• ComfyUI for character consistency, ElevenLabs for voice, HeyGen for avatars
• Building reproducible workflows for scalable social media formats
• Building local LLM infrastructure on my own GPU hardware: Ollama, multi-agent systems, RAG, speech-to-text, and text-to-speech
• Process automation for lead generation, email and API workflows, reporting, and document creation

• Strategic consultancy international B2B event management
• Development and controlling of a global trade show yearly plan (20+ countries)
• Development and global implementation of guidelines for trade shows and events
• Development of a consistent B2B trade show design as well as an event information hub
• Internal and external communication, content creation and social media marketing

• Analysis of ERP, shop and marketing data with SQL and GA4
• Setup of GA4/GTM tracking as well as management and optimization of Google Ads and Microsoft Advertising

Tools: SQL, Shopware, Magento, WooCommerce, GA4, GTM, Google Ads, Brevo

• Strategic and operational management of marketing for several B2B and B2C trade fairs, focusing on positioning, brand building and target group communication

• Development and implementation of brand relaunches including logo, CI, slogan and cross-media communication strategy

• Planning, design and implementation of trade fair magazines, sponsorship packages, pitches and marketing materials

• Building professional social media channels (Meta, LinkedIn) including content strategy, editorial planning and reach growth

• Advising management on strategic communication, digital brand presence and sales direction

• Campaign planning including ads, video formats, newsletters, sponsorship communication and event digitalization

• Press relations, media partnerships and development of target group-specific content

• Relaunch of the B2C trade fair “Haus-Bau & Energie Ilsenburg” including repositioning, visibility and modernization

• Digitalization of internal processes to optimize internal communication and project execution

• Establishment and overall management of the CANNAFRIENDS trade fair as the largest community and education trade fair focusing on medical cannabis

• Strategic and operational responsibility for the concept, brand presence, community involvement and external communication

• Development of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy and communication approach

• Organization, moderation and speaker acquisition for over 40 presentations, panels, workshops and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast) and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers and medical experts

• Analysis, monitoring and reporting to optimize the customer journey

• Development and implementation of digital trade fair experiences in cooperation with app providers

• Responsibility for budget and media partnerships as well as public representation

• Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
• Design and implementation of the EUDR (EU Deforestation Regulation)
• Design and implementation of the Eco-Design Regulation
• Continuation of projects as part of the Corporate Responsibility strategy
• Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
• Overall management, marketing, communication and quality assurance of the projects
• Creation of the project plan including timeline/roadmap, budget and resources
• Ensuring compliance with budget and deadlines
• Defining project management guidelines, methods and priorities
• Planning and tracking resources & efforts, also in cooperation with other IT departments
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
• Development of standards and automation of processes
• Technical design and documentation of the Digital Product Passport
• Selection and evaluation of potential software providers
• Training and workshops on Osapiens

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.

• Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
• Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
• Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
• Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
• Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
• Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
• Provide development support for campaign setup, deployment, and monitoring
• Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
• Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
• Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
• Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
• Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
• Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
• Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
• Establish development standards, reusable templates, and best practices to ensure consistency and scalability
• Document technical designs, workflows, configurations, and troubleshooting guides
• Conduct training sessions and knowledge transfers to empower internal teams and clients
• Develop custom dashboards and performance reports to track campaign metrics and data trends
• Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
• Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization

• Overall process definition, planning, training, tools, effective execution, and progress and quality measurement of test activities at the release level
• Defining and improving the test process
• Scheduling of releases
• Coordinating alignment with release management for test setup and data provisioning
• Coordinating migration test planning for Westnetz, Mitnetz, and EON Grid
• Monitoring test progress, audit-proof documentation, progress tracking via defects, OSS reports, and incidents
• Designing and coordinating potential test automation

IT environment: Jira Zephyr, Confluence, SIGMA, PowerBI

• Leading and building integrated management systems (IMS) for quality (QMS), data protection and information security (ISMS), risk (GRC), and artificial intelligence (AI) in accordance with ISO 9001, ISO 27001, ISO 42001, ISO 21500, ISO 21502, ISO 37301, ISO 31000
• Governance, project, and transformation management nationally and internationally incl. enterprise and project governance
• Process development, optimization, and business process reengineering according to BPMN 2.0, Kaizen, IATF 16949, VDA, BPMN 2.0
• Compliance and risk management in the company and project context as well as connection to internal control systems (ICS) and Group Risk Compliance (GRC)
• Carrying out and leading internal audits and lead audits according to ISO 19011; audit management and test equipment / special equipment management
• Methodical and systemic coaching (IFS, Hakomi) as well as conflict moderation and change management
• Designing and delivering AI trainings, prompt engineering, and AI literacy workshops
• Advising on data protection impact assessments (DPIA), implementing EU GDPR, BDSG, and IT-SiG as well as NIS-2 and DORA
• Building and leading Program Management Offices (PMO) and introducing Project Management Office structures
• Contract management, clause-by-clause analyses, and project controlling according to PMI® standards incl. Earned Value Management
• Building knowledge, document, and content management systems (Confluence, SharePoint, EY iManage)

• 21 projects ≥ 6 months at large and medium-sized companies
• 13 projects as project or subproject manager
• 6 international projects with English as project language