Webflow Experts in Germany

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Focus: system architecture, cloud-native platforms, microservices, API design
• Product: Pflege-Pfad is a digital matchmaking platform that connects relatives of people in need of care directly with verified care services and caregivers - without an agency and without ongoing fees.
• Business analysis & process design:
• Analysis of the German care market and identification of the key pain points of both target groups.
• Modeling of the core business processes: registration, verification, care request, application, placement, and rating.
• Definition of the business model as a freemium/premium model with optional contact unlocking.
• Creation of user stories and requirements documentation for relatives, care services, and administrators.
• Design of trust and quality assurance mechanisms with document upload, admin review process, and rating system.
• Coordination with stakeholders and validation of product decisions with potential users.
• Technical implementation:
• Design and implementation of the entire platform architecture as a solo developer.
• Design and implementation of a REST API with Spring Boot and Kotlin, including JWT-based authentication.
• Development of the frontend as a single-page application with Angular 17.
• Implementation of the AWS infrastructure with EC2, RDS PostgreSQL, S3, CloudFront, and IAM.
• Document upload with AWS S3 via presigned URLs for verification of care services.
• Email notifications via Resend API.
• AI-supported care service search via OpenAI API.
• Implementation of complete user flows such as registration, login, password reset, and placement process.
• Building an admin panel for user and care service management as well as analytics.
• CI/CD with GitHub Actions and containerized deployments with Docker.
• End-to-end tests with Playwright.

Technologies: Kotlin, Spring Boot 3, Spring Security, JWT, JPA/Hibernate, PostgreSQL, Angular 17, TypeScript, RxJS, AWS (EC2, ECS, S3, CloudFront CDN, RDS PostgreSQL, IAM), nginx, GitHub Actions, Playwright, Maven, Git, OpenAI API, Resend API, Docker, Scrum, i18n (DE/EN/TR), Kiro, feature-flag architecture.

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

• Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
• Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

• The goal of BIENE is to provide a uniform program for tax collection for all states.

• In tax collection, the aim is to collect the assessed taxes. This includes handling due dates, documenting incoming and outgoing payments, triggering reminders or refunds. Statute of limitations and payment reminders also play an important role. All payment transactions with banks and accounting are mapped in BIENE.

• Setting up the architecture and coordinating the provisioning of development and test environments at the Hanover location

• Installing and configuring environments on Linux servers (Apache Kafka, PostgreSQL)

• Interface tasks: coordinating and aligning the integration of software products from other departments and their test data

• Upgrading application server, JDK, Maven project structure

• Environment coordination and build management

• Implementing external interfaces

• Implementing business requirements

• Designing and implementing RESTful APIs and OpenAPI specifications

• Designing and implementing microservice architecture

• Setting up and maintaining CI/CD pipelines

• Deploying applications on OpenShift

• Creating technical documentation and diagrams

• Working with SQL databases (Oracle and PostgreSQL)

• Setting up authentication and authorization for the application and users

• Containerizing the application (automated deployment via CI/CD pipeline)

• Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
• Development of marketing strategies including responsibility for operational execution
• Concept for a productized service offer for SMEs
• Building AI-supported workflows and automations for marketing and sales

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

Responsibility for the end-to-end product experience of the SENEC app (B2C energy platform).

Focus areas:

• UX ownership for app structure, information architecture, and user flows
• Concept and design of complex system views (energy flows, devices, monitoring)
• Development and ongoing improvement of the UI & multibrand design system (SENEC, EnBW, Yello)
• Translating technical system logic into clear, easy-to-understand interfaces
• Close collaboration with product, engineering, and stakeholders
• Structuring decision-making processes and clarifying responsibilities

Focus:

• Mobile UX/UI (iOS / Android / PWA)
• System experience & platform logic
• Design consistency across all app touchpoints

Design and development support for U.S.-based clubhouses and hospitality brands.

• Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
• Increased conversion rates by 10% through UX improvements
• Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
• Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.

• Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.

• Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.

• Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.

• Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.

• Configured candidate application workflows, screening, interviewing, and hiring communication templates.

• Set up pre-screening questions and assessment tools including DHB sanction list checks.

• Implemented automated background check and KYC integration with external vendors in the REC module.

• Localized job requisition templates to reflect regional job titles and regulatory compliance.

• Customized onboarding document templates and localized document archiving protocols (DRTM).

• Adjusted onboarding forms to capture country-specific employee information including Form I-9.

• Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.

• Set up automated reminders for employees and HR to complete I-9 sections within deadlines.

• Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.

• Enabled e-signature integration for onboarding documents to support remote verification.

• Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.

• Introduced a service management system
• Optimized processes
• Introduced an agile way of working
• Implemented and configured Atlassian Jira Service Management
• Prioritized features
• Coordinated with stakeholders and the business unit
• Managed the backlog and created user stories
• Managed the budget
• Coordinated a Scrum team
• Used Atlassian Jira and Confluence
• Used Microsoft Teams
• Worked with Scrum and Kanban