Webflow Experts in Germany

• Focus: System architecture, cloud-native platforms, microservices, API design
• Product: Pflege-Pfad is a digital placement platform that directly connects relatives of people in need of care with verified care services and caregivers – without an agency and without ongoing fees.
• Business analysis & process design:
• Analysis of the German care market and identification of the key pain points of both target groups.
• Modeling of core business processes: registration, verification, care request, application, placement, and rating.
• Definition of the business model as a freemium/premium model with optional contact unlocking.
• Creation of user stories and requirements documentation for relatives, care services, and administrators.
• Design of trust and quality assurance mechanisms with document upload, admin review process, and rating system.
• Coordination with stakeholders and validation of product decisions with potential users.
• Technical implementation:
• Design and implementation of the entire platform architecture as the sole developer.
• Design and implementation of a REST API with Spring Boot and Kotlin, including JWT-based authentication.
• Development of the frontend as a single-page application with Angular 17.
• Implementation of the AWS infrastructure with EC2, RDS PostgreSQL, S3, CloudFront, and IAM.
• Document upload with AWS S3 using presigned URLs to verify care services.
• Email notifications via Resend API.
• AI-supported care service search via OpenAI API.
• Implementation of complete user flows such as registration, login, password reset, and the placement process.
• Development of an admin panel for user and care service management as well as analytics.
• CI/CD with GitHub Actions and containerized deployments with Docker.
• End-to-end tests with Playwright.

Technologies: Kotlin, Spring Boot 3, Spring Security, JWT, JPA/Hibernate, PostgreSQL, Angular 17, TypeScript, RxJS, AWS (EC2, ECS, S3, CloudFront CDN, RDS PostgreSQL, IAM), nginx, GitHub Actions, Playwright, Maven, Git, OpenAI API, Resend API, Docker, Scrum, i18n (DE/EN/TR), Kiro, feature flag architecture.

• Development of AI-enabled workflow concepts for marketing and product teams
• Consulting on automation, AI tool integration & process optimization
• Project management for personalized digital products (audio/AI-powered MVP)
• Tool evaluations including rollout plans, requirements mapping, and training design.
• byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.

• Lecturer for applied AI in the “AI Implementation Architect” and “AI Business Innovator” courses
• Conducting remote training to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

Advanced AI company building comprehension and decision-making models for defense, security, and strategic intelligence environments.

• Designing GTM narrative and positioning for a technically complex product with no direct comparables
• Building institutional partnerships with defense, security, and policy stakeholders
• Validating commercial assumptions and sequencing go-to-market in a high-trust, regulated buyer environment
• Mapping the DACH enterprise and public-sector landscape for AI adoption

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

Concept development and redesign of a real estate sales platform, AI-driven ideation with Claude

Real Estate Conversion Optimization Claude

• Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
• Development of marketing strategies including responsibility for operational execution
• Concept for a productized service offer for SMEs
• Building AI-supported workflows and automations for marketing and sales

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

• The goal of BIENE is to provide a unified tax collection program for all federal states.

• Tax collection involves collecting the taxes that have been assessed. This includes, for example, taking due dates into account, recording incoming and outgoing payments, and initiating reminders or refunds. Limitation periods and payment reminders are also important. BIENE handles all payment transactions with banks and accounting.

• Set up the architecture and coordinated the provision of development and test environments at the Hannover site

• Installed and configured the environments on Linux servers (Apache Kafka, PostgreSQL)

• Interface coordination: coordinated and aligned the connection of software products from other departments and their test data

• Migrated the application server, JDK, and Maven project structure

• Coordinated environments and managed builds

• Implemented external interfaces

• Delivered business requirements

• Designed and implemented RESTful APIs and OpenAPI specifications

• Designed and implemented a microservice architecture

• Set up and maintained CI/CD pipelines

• Deployed applications on OpenShift

• Created technical documentation and diagrams

• Worked with SQL databases (Oracle and PostgreSQL)

• Set up authentication and authorization for the application and users

• Containerized the application (automated deployment through the CI/CD pipeline)

Responsibility for the end-to-end product experience of the SENEC app (B2C energy platform).

Focus areas:

• UX ownership for app structure, information architecture, and user flows
• Concept and design of complex system views (energy flows, devices, monitoring)
• Development and ongoing improvement of the UI & multibrand design system (SENEC, EnBW, Yello)
• Translating technical system logic into clear, easy-to-understand interfaces
• Close collaboration with product, engineering, and stakeholders
• Structuring decision-making processes and clarifying responsibilities

Focus:

• Mobile UX/UI (iOS / Android / PWA)
• System experience & platform logic
• Design consistency across all app touchpoints