Squarespace Expert in Germany

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

• Led brand and design initiatives across multidisciplinary teams for global and multi-market programmes, spanning digital platforms and physical touchpoints, including the global design launch of Deloitte Sustainability & Climate.
• Co-led the Smartbroker+ rebrand and platform launch, creating a scalable brand system applied across product, app, web, marketing, and communications, repositioning the company as a next-generation investment brand.
• Selected as Deloitte Digital Berlin's team advocate, representing the team in meetings and liaising directly with management on key issues, and served as an official mentor to three creatives within the department.

Challenge: Transform 23 websites with over 17,000 words from various authors into a consistent, highly professional tone.

My solution: I transformed the project based on the principles of digital reading psychology. Structural clarity: I implemented a clean H1–H3 hierarchy. This makes complex educational topics scannable and accessible. Linguistic precision: I broke up convoluted run-on sentences. Active language reduces cognitive load and keeps readers engaged until the end. Audience focus: I tailored the texts individually – professionally supportive for teachers, direct and activating for students. SEO basics: I developed a keyword strategy for all 23 pages and wrote snippets that inspire trust in search results instead of ending abruptly and unprofessionally.

The result: A consistent brand presence that combines information gain with technical excellence. "We're on a very good, shared linguistic and content level." – client feedback after the first round of editing.

• Designed AI-powered workflows that transform complex tasks into intuitive, scalable solutions
• Combined UX strategy, technical implementation, and systems thinking to simplify processes and empower users
• Conducted user research and usability testing to develop a practical, accessible AI guide for family caregivers
• Performed data and competitive analysis to inform content and feature development
• Created wireframes, mockups, interactive prototypes, MVP, design systems, and styleguides
• Executed UX and accessibility audits to reduce manual effort and streamline processes
• Scaled content production across multiple formats through UX writing and automation
• Managed projects and design operations, mentoring team members
• Technologies and methods: ChatGPT, Claude, OpenAI API, Make, n8n, ElevenLabs, HeyGen, TTS, HITL design, prompt engineering, Figma, Flutterflow, Miro, Notion, design thinking, workflow mapping, business process mapping

• Systems-based consulting for nonprofits and individuals
• Strategic consulting, organizational development, business development, leadership

• I advise leaders of small and mid-size technology-backed companies in the US and EU.
• Typical engagements include go-to-market strategic planning, customer acquisition pipeline development, digital marketing, technology architecture design, team capability enhancement, partner negotiation and strategic transformation.

• ITSM processes (incident, problem, change, release)
• Introduction of ServiceNow modules Asset / Incident / Problem / Change Management
• Planning and implementation of replacing Redmine with ServiceNow / Agile Development
• Knowledge management (concept, setup & structure of Confluence, documentation, tool feature overviews, etc.)

• Development of a marketing strategy and implementation of the recommended actions in order to reach the objectives
• Close collaboration with the product team to increase the conversion rate
• Recommendation of a team structure and support on hiring of the needed talents
• Accomplishments: CAC -60%; CR 2x; Awareness +11pts; Consideration +7pts; Bookings +5pts over the 6 months period

• Manage and deliver digital and print projects from start to finish with the non-profit agency World Hunger Help as a key customer
• Work with key stakeholders to define requirements and delivery milestones
• Plan and track projects
• Perform quality assurance
• Manage the delivery of each project to the agreed level of quality, programme and and budget
• Deliver a high level of service and consultation to clients to maintain and extend working relationships
• Prepare cost estimates and invoices

• Data annotation for an AI project in German
• Creating complex prompts and evaluation rubrics to assess responses

• Management and further development of the geospatial data infrastructure
• Technical support
• Metadata management
• Consulting other departments
• Coordinating data flows with the European Environment Agency
• Open data
• Dashboards and visualizations
• Cloud-based solutions for process optimization
• Representation and participation in national and international committees and events

• Leading OTL as an un-agency for future-proof communications, consulting startups, scaleups, tech & future-forward brands
• Key Projects:
• Patreon Europe market launch 2020 (Marketing Agency)
• Squarespace Germany market launch 2021 (Marketing Agency)

• Automated 81% of operations and built an AI analytics product
• Achieved 98% digital check-in completion rate, boosting guest satisfaction
• Led a 6-person team and partners, generating six-figure yearly revenue

• Did a complete rewrite of centrotherm.de with Next.js, migrating from Gatsby
• Built a system to automatically generate printable product datasheets
• Technologies: React, TypeScript, Storybook, SASS, Next.js, I18n