Wix Expert in Germany

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

• Led brand and design initiatives across multidisciplinary teams for global and multi-market programmes, spanning digital platforms and physical touchpoints, including the global design launch of Deloitte Sustainability & Climate.
• Co-led the Smartbroker+ rebrand and platform launch, creating a scalable brand system applied across product, app, web, marketing, and communications, repositioning the company as a next-generation investment brand.
• Selected as Deloitte Digital Berlin's team advocate, representing the team in meetings and liaising directly with management on key issues, and served as an official mentor to three creatives within the department.

Overall architecture and technical implementation of a Wix-based subscription frontend with Stripe payments and connection to Axxessio's SaaS backend. Implemented Stripe Checkout, subscriptions, webhooks, and transaction logging end to end. Customer data and contract information transferred automatically via a JWT-protected REST API. Designed and documented proxy and security architecture for IP whitelisting, HMAC, and operations, and aligned it with the backend team.

Stack: Wix Studio, Wix Velo, JavaScript, Stripe, Webhooks, JWT, HMAC, REST API, Hetzner, Cloudflare

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)

• Overall responsibility for strategic and operational procurement, Procurement Management (11 FTE).
• Further development of the procurement and procurement organization, including task and role model.
• Management of cross-functional special projects (e.g. value engineering, design-to-cost).
• Development and implementation of a holistic sourcing and procurement strategy with a focus on resilience, ESG, de-risking, decoupling and cost performance.
• Execution of a comprehensive procurement transformation with a new supply chain strategy alignment.
• Reorganization of the procurement team to improve efficiency through clear role allocation and relief from non-core and non-functional tasks.
• Professionalization of contract management processes and supplier development programs.
• Process optimization along the S2C and P2P chain, including standardization and automation in line with MDR (EU Regulation 2017/745), GxP compliance & quality management systems ISO 9001 and ISO 13485.
• KPI development and optimization of the KPI system for performance and efficiency measurement in critical paths and missing parts.
• Coaching the team in strategic procurement work, project management and procurement due diligence.
• Implementation of AI-supported tools for sourcing, spend analysis and inventory management to optimize inventory.
• Achieved inventory reduction of ~31% through professional inventory management.
• Management of two cost reduction (cost avoidance) programs with quantified results: ~50% reduction in manufacturing costs for one core component and ~64% reduction in material costs for the successor platform through redesign and category sourcing.
• Savings in the low double-digit million range versus the baseline.
• Material groups: contract manufacturing, PCBA, EMS, blower, silicone injection molding, power supplies, batteries, displays, hoses, masks, valves, foams, cables, sensors, wireless modules (2G–5G), telemedicine components, laboratory services.

• Led the development and launch of multiple HEMS Apps for energy providers ensuring end-user value and product scalability as white-label solution
• Owned the full product lifecycle: created roadmaps, prioritized features, and managed the product backlog and development process
• Introduced and continuously refined agile methodologies to enhance team fulfillment and improve development efficiency
• Established scalable customer management systems including Help Center setup and implementation of a ticketing/support solution
• Contributed to investor pitches and strategic product positioning to align with market needs and drive business growth

• Developing and implementing digital content strategies to generate leads and create brand awareness.
• Writing high quality blogs and articles on various topics.
• Assisting the higher management with recruitment and other managerial tasks.
• Tools: MS Office, Canva, Outlook

• Extracted relevant infotypes from SAP HCM for migration to SuccessFactors Employee Central and mapping to ECP fields.

• Configured P2P integration including BAPI setup and secured data exchange with HTTPS and OAuth protocols.

• Set up foundational settings in Recruiting (REC) including roles, permissions, and job requisition templates.

• Implemented Career Site Builder to create a branded candidate experience and integrated external job boards.

• Configured candidate application workflows, screening, interviewing, and hiring communication templates.

• Set up pre-screening questions and assessment tools including DHB sanction list checks.

• Implemented automated background check and KYC integration with external vendors in the REC module.

• Localized job requisition templates to reflect regional job titles and regulatory compliance.

• Customized onboarding document templates and localized document archiving protocols (DRTM).

• Adjusted onboarding forms to capture country-specific employee information including Form I-9.

• Enabled Form I-9 remote document verification and integrated eVerify with SuccessFactors.

• Set up automated reminders for employees and HR to complete I-9 sections within deadlines.

• Configured pre-Day 1 access for new hires to complete tasks and mandatory trainings prior to start date.

• Enabled e-signature integration for onboarding documents to support remote verification.

• Technologies: SAP SuccessFactors, BTP, CPI, HCM onPremise, EC, ECP, REC, ONB, Form I-9, eVerify, S4HANA.

• Led 5 cross-functional teams (Product, Engineering, Data, Operations, and Design) across the transportation domain, covering carrier integration, shipment tracking, PUDO, reconciliation, and automation.
• Defined and executed the end-to-end product and integration strategy for 15+ global carriers across Europe and the U.S., ensuring unified APIs.
• Owned the carrier onboarding framework, reducing integration time by 40% through standardization, automation, and improved developer tooling.
• Partnered with major platform customers like Shopify and Wix to analyze EU merchant needs and enhance the shipping and fulfillment experience.
• Led the reconciliation automation initiative, reducing billing discrepancies by 30% and improving invoice validation speed for finance and operations teams.
• Collaborated with data analytics and operations teams to build carrier performance dashboards that improved on-time delivery rates and merchant satisfaction.
• Fostered a strong culture of cross-functional ownership, ensuring seamless collaboration between engineering, product, and external carrier partners.

• Inhousing and responsibility for financial accounting for 15 companies within the group (HGB)
• Selection of auditors
• Central point of contact for tax advisors, auditors and the tax office
• Execution of the first full consolidation in the group and support of auditors
• Execution and support of the planning process across all companies
• Strategic guidance and development of the group, direct CEO reporting and exchange
• Recruiting and building a completely new finance team & onboarding new employees
• Team leadership
• Design and delivery of staff workshops and training
• Establishment of controlling & reporting
• Finalization of the consolidated financial statements including drafting the management report
• Ensuring the preparation of complete & accurate monthly financial statements for all companies within the holding
• Reduction of the monthly closing process by 10 days
• Processing of payment transactions and cash management for the holding
• Preparation of intercompany billing as a service company within the group
• Revision of authorization concepts
• Implementation of DATEV Kanzlei Rechnungswesen
• Introduction of HR tool Personio
• Introduction of the Moss system as an expense tool, budget control and preliminary accounting across all entities
• Introduction of LucaNet for consolidation, reporting & planning
• Project initiation and execution of an automation solution for revenue postings (development of an in-house application)
• Ongoing review of existing contracts
• Contract negotiations
• Preparation and support of a full M&A process
• Selection of advisory firms for preparing FDD & CDD
• Co-supervision of the preparation of the Financial Factbook with external consultants
• Direct exchange with external consultants, investment banks, lawyers and house banks as part of due diligence
• Management of external service providers (data protection officers, consultants, lawyers)
• Complete review of the payroll and salary payment process
• Handling various HR topics
• Design and conduct of finance meetings within the holding with all managing directors
• Management of the group's rental properties
• Procurement
• Setup of IT functionalities and admin tasks, interface to external IT service providers

• Providing consulting services for Turkish clients planning to move to Germany (work, study, and family reunification visas).
• Preparing personalized immigration strategies, document checklists, and digital handbooks.
• Supporting clients with CV and motivation letter preparation in line with German standards.
• Managing email marketing automation, newsletter workflows, and audience segmentation to increase client engagement.
• Designing and maintaining CRM integrations between Wix, HubSpot, and Zapier for automated client onboarding and follow-up.
• Handling sales operations, including deal and support pipelines, workflow automation, and client relationship tracking within HubSpot.
• Managing invoicing and budget tracking via Lexoffice, ensuring accurate reporting and financial transparency.
• Developing and optimizing digital funnels, landing pages, and online courses for lead generation and conversion.
• Overseeing content creation and performance marketing campaigns on Instagram, YouTube, and Google Ads.

• Developed a modular application framework as a future foundation and to consolidate over 500 in-house applications.
• Role: Software Architect.
• Process: Scrum, 9-person team, Clean Code principles.
• Technologies: Visual Studio 2022, Git, C# 12, .NET 8.0, WPF, MVVM, xUnit, WiX Toolset 4, Visual Studio Templating, Enterprise Architect, REST services, SignalR, SAP, Oracle DB, OAuth 2.0, OpenID.

• Developed product strategy and brand identity
• Sourced and negotiated with suppliers
• Built and managed the online store (Shopify)
• Created ads, product stories, and digital content
• Analyzed customer and sales data to optimize assortment and operations

• Designing and delivering learning content for electronics/electrical engineering (theory & practice)
• Conducting targeted exam preparations for apprentices and dual-study students
• Intercultural coaching of interns and promoting knowledge transfer