Matilda Gustafsson - Product & Category Management

Q: Where is Matilda based?

Matilda is based in Munich, Germany .

Q: What languages does Matilda speak?

Matilda speaks the following languages: Swedish (Native), English (Advanced), German (Intermediate) .

Q: How many years of experience does Matilda have?

Matilda has at least 6 years of experience. During this time, Matilda has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 2 years and 6 months . Note that Matilda may not have shared all experience and actually has more experience.

Q: What is Matilda's latest experience?

Matilda's most recent position is Founder at AliceMatilda.com .

Q: What companies has Matilda worked for in recent years?

In recent years, Matilda has worked for AliceMatilda.com , Zooplus SE , and Self-Employed .

Q: Which industries is Matilda most experienced in?

Matilda is most experienced in industries like Retail and Transportation .

Q: Which business areas is Matilda most experienced in?

Matilda is most experienced in business areas like Procurement , Marketing , and Product Development . Matilda also has some experience in Business Intelligence , Logistics , and Operations .

Q: Which industries has Matilda worked in recently?

Matilda has recently worked in industries like Retail .

Q: Which business areas has Matilda worked in recently?

Matilda has recently worked in business areas like Marketing , Procurement , and Product Development .

Recommended expert

Munich, Germany

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Experience

Jul 2025 - Present

11 months

Founder

AliceMatilda.com

Developed product strategy and brand identity
Sourced and negotiated with suppliers
Built and managed the online store (Shopify)
Created ads, product stories, and digital content
Analyzed customer and sales data to optimize assortment and operations

May 2022 - May 2025

3 years 1 month

Munich, Germany

Product Manager

Zooplus SE

Developed assortment strategies based on market, customer, and trend insights
Optimized assortment structure (depth, breadth, pricing) to improve performance
Collaborated with Buying, Commercial, Logistics, and Content teams
Analyzed CRM, performance, and competitive data to derive actionable recommendations
Ensured consistent product presentation across channels
Contributed to category pages, newsletters, product stories, and campaigns
Managed supplier communication, quality documentation, and operational workflows

Feb 2021 - May 2022

1 year 4 months

E-Commerce Manager

Self-Employed

Curated and managed a home & design assortment
Coordinated suppliers, content creation, and product presentation
Analyzed customer behavior and performance KPIs

Aug 2018 - Aug 2019

1 year 1 month

Gothenburg, Sweden

Office Manager

CellMark & Ascom

Supported logistics coordination and cost allocation for warehouse operations
Managed procurement and administrative processes

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail and Transportation.

Retail

Transportation

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Procurement, Marketing, Product Development, Business Intelligence, Logistics, and Operations.

Procurement

Marketing

Product Development

Business Intelligence

Logistics

Operations

Summary

Product & Category Manager with strong analytical skills and hands-on experience across retail, e-commerce, and consumer goods. I have managed a €9M portfolio across 28 European markets, developed category strategies, optimized assortments, and collaborated with cross-functional teams to improve performance and customer experience.

My background combines corporate category management with entrepreneurial execution, giving me a unique ability to balance strategy, operations, and customer-centric product development.

Skills

Category Management & Assortment Strategy
Product Lifecycle Management
Market, Trend & Competitor Analysis
Supplier Sourcing & Negotiation
Pricing, Margin & Portfolio Optimization
Data Analysis (Excel, Bi Tools, Crm Insights)
Cross-Functional Collaboration (Buying, Commercial, Content, Logistics)
E-Commerce & Digital Product Development
Presentation
Project Management & Process Optimization
Analytics: Sap Bi, Excel, Numbers
Commercial & Digital Tools: Shopify, Wix, Google Analytics, Meta Business Suite
Design & Presentation: Adobe Suite, Fusion 360, Inventor, Alias, Powerpoint, Keynote

Languages

Swedish

Native

English

Advanced

German

Intermediate

Education

Technical University of Munich

Master of Science, Management, Innovation & Entrepreneurship · Management · Munich, Germany

Lund University

Bachelor of Fine Arts, Industrial Design · Industrial Design · Lund, Sweden

Gothenburg University

Business Administration · Gothenburg, Sweden

Statistics

Experience

Total positions 4

Experience in Retail 5 y

Avg length 1 y 6 m

Longest experience 3 y

Global Experience

Countries worked in 2 (Germany, Sweden)

Primary country Germany

Expertise

Recent roles Founder, Product Manager, E-Commerce Manager

Main industries Retail, Transportation

Main business areas Procurement, Marketing, Product Development

Qualifications

Highest degree Master

Profile

Created

March 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Matilda based?

Matilda is based in Munich, Germany.

What languages does Matilda speak?

Matilda speaks the following languages: Swedish (Native), English (Advanced), German (Intermediate).

How many years of experience does Matilda have?

Matilda has at least 6 years of experience. During this time, Matilda has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 6 months. Note that Matilda may not have shared all experience and actually has more experience.

What roles would Matilda be best suited for?

Based on recent experience, Matilda would be well-suited for roles such as: Founder, Product Manager, E-Commerce Manager.

What is Matilda's latest experience?

Matilda's most recent position is Founder at AliceMatilda.com.

What companies has Matilda worked for in recent years?

In recent years, Matilda has worked for AliceMatilda.com, Zooplus SE, and Self-Employed.

Which industries is Matilda most experienced in?

Matilda is most experienced in industries like Retail and Transportation.

Which business areas is Matilda most experienced in?

Matilda is most experienced in business areas like Procurement, Marketing, and Product Development. Matilda also has some experience in Business Intelligence, Logistics, and Operations.

Which industries has Matilda worked in recently?

Matilda has recently worked in industries like Retail.

Which business areas has Matilda worked in recently?

Matilda has recently worked in business areas like Marketing, Procurement, and Product Development.

What is Matilda's education?

Matilda holds a Master in Management from Technical University of Munich and a Bachelor in Industrial Design from Lund University.

What is the availability of Matilda?

Matilda is immediately available full-time for suitable projects.

What is the rate of Matilda?

Matilda's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.