Frank F.-MarTech | Automation | Adobe Workfront | AI
Check rate
Experience
Senior Adobe Workfront Consultant / Product Owner
World's Largest Discount Retailer
Implementation and further development of Adobe Workfront as the central platform for marketing and content workflows.
- Delivery of the MVP and support through go-live
- Iterative expansion with additional use cases and departments
- Design and configuration (Custom Forms, Approvals, Reporting)
- Setup of Workfront Fusion automations to connect existing systems
- Stakeholder and change management through workshops and coaching
Focus areas: Adobe Workfront, Workfront Fusion, Change Management, Marketing Automation, Process Automation, Business Analysis
Content Supply Chain Consultant
World's Largest Discount Retailer
Strategic consulting on the Content Supply Chain ahead of the Workfront implementation.
- Led change management workshops
- Analyzed existing content processes and bottlenecks
- Developed a concept for a new asset process
- Built a working prototype in Adobe Workfront
- Presented results to management and stakeholders
Focus areas: Adobe Workfront, Content Supply Chain, Change Management, Process Automation, Business Analysis
Interim Business Analyst
Condor Flugdienst GmbH
- Website relaunch [link] (flight search section)
- Analysis of processes and tracking data, including recommendations
- Evaluation of optimization opportunities and usability improvements
- Preparation of documentation and requirements definition
- Definition of dependencies and process changes
- Stakeholder management
Business Analyst / Solution Consultant
Boots/No7 UK
- Implementation of Adobe Workfront
- Migration of data from Wrike to Workfront
- Configuration and setup of Workfront
- Setup of automations for internal cost allocation
- Automations for asset uploads in connection with AEM
- Setup of reporting
- User training
Business Analyst / Solution Consultant
Deutsche Bank via Antegma GmbH
- Configuration, support, and coaching for the Adobe Workfront implementation
- Process and business analysis
- Configuration of Adobe Workfront to match established processes, including with Adobe Fusion
- Optimization of existing processes with Adobe Workfront & Fusion
- Stakeholder management
- Adobe Workfront training
Product Owner
MediaMarktSaturn
- Supporting the Search & Browse and Offer Selection topics
- Optimizing and designing search with a focus on user experience and user journey
- Optimizing and designing up- and cross-sell features on product detail pages (financing, services, warranties, product bundles, accessories)
- Stakeholder management
- Concept development
- Defining and prioritizing user stories
- Planning and project management
Proxy Product Owner
Abbvie
- Supporting exclusive websites for healthcare professionals based on Adobe Experience Manager
- Designing new features to provide the best possible support for HCPs
- Ensuring smooth operations and content updates
- Stakeholder management
- Defining and prioritizing user stories
- Planning and project management
Consultant
EnviaM
- Benchmarking and consulting: comparing CMS Sitefinity and Adobe Experience Cloud
- Reviewing existing internal systems
- Conducting benchmarking
- Workshop for internal employees
Short-term Project Consultant
Daimler AG
- Developing an MVP for a web-based application to support on-site consulting services at car dealerships
- Concept development and wireframing (Adobe XD)
- Creating user stories for the MVP
- Creating a pitch presentation for management and retailers
Sales & Marketing Support, Product Management
Antegma GmbH
- Designing a cloud service for data-driven third-party systems
- Designing integration scenarios for Hootsuite, Adobe Experience Cloud and Microsoft Dynamics
- Developing a sales and business strategy
- Creating documents and presentations
- Running B2B marketing campaigns
Managing Director, Concept Development and Marketing
Stein | Splitt | Kies
- Created an online shop for bulk materials using Shopify
- Set up the online shop and integrated product data
- Automated the ordering process
- Created a marketing strategy and ad campaigns
Partner
Excellent Business 4 You
- Supported mid-sized IT companies in selling their businesses
- Sourced growth capital and supported companies in working with investors
- Acquired companies and made introductions
- Facilitated meetings and coached business owners
- Negotiated purchase prices and supported companies during due diligence
Scrum Master & Business Analyst / Product Owner
Munich Re via Antegma GmbH
- Developed the new Munich Re website using Adobe Experience Manager
- Gathered requirements from IT departments
- Analyzed risks and opportunities for improvement
- Supported the migration
- Scrum Master for the AEM development team (offshore)
- Coached teams as a Scrum Coach
Digital Experience Product Manager
Daimler AG
- Managed the international Mercedes-Benz website product based on Adobe Experience Manager
- Live chat, semantic search and central cookie service
- Analyzed tracking data and drew conclusions using Adobe Marketing Cloud/Analytics
- Administration, further development, concept development and product strategy
Managing Director, Concept Development and Marketing
Loma Poko GBR
- Developed the concept for an online shop for exclusive pet accessories
- Managed the agency
- Created a marketing strategy and AdWords campaign
Product Manager, Internet Applications Team
Daimler AG
- Product management for the international Mercedes-Benz website
- Front end and content management system (Adobe CQ/Experience Manager)
- Concept development, launch, and pilot operation of applications
Interim Product Manager, Marketplaces
AutoScout24 GmbH
- Concept development and strategy for marketplace offerings
- Information architecture and usability
- Sprint preparation and stakeholder management
Business Analyst & Concept Designer
BMW AG
- Team member in the Personalization Scrum Team
- Acting Product Owner
- Relaunch of the international BMW website
- Preparation of high-level and detailed concepts
- Process analysis, process and workflow descriptions
- Information architecture and usability
New Media Project Manager
PlazaMedia GmbH
- Market and product development in the internet and mobile communications sectors
- Development of concepts and business models
- Production planning, organization, and documentation
- Pilot production and customer support
- Proposal preparation and project costing
Junior Project Manager, Business Development
PlazaMedia GmbH
- Business development: development of concepts and business models in the internet and mobile communications sectors
- Preparation of decision papers for M&A activities
- Market and technology research
Key Account Management Associate
Vega Grieshaber KG
Key account management after completing my training as an industrial clerk at VEGA Grieshaber KG.
- Supporting key accounts as their main point of contact
- Order processing
- Project monitoring and coordination
Focus areas: Key account management, order processing, project coordination, customer communication
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Construction, Professional Services, Automotive, Retail, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Information Technology, Strategy, Marketing, Project Management, and Operations.
Summary
MarTech, automation, and AI – from concept to production
I bring together three things that rarely come together in marketing and content organizations: deep knowledge of the MarTech stack, reliable process automation, and the productive use of AI. My principle: first understand the system context, then implement (IREB®-certified).
MarTech & Adobe Experience Cloud
- Adobe Workfront: implementation, migration (e.g. from Wrike), governance with Custom Forms, approval processes and reporting, training, and change management – currently at the world's largest discount retailer, previously at Deutsche Bank and Boots/No7 UK, among others.
- Content Supply Chain: end-to-end processes from briefing to publishing, asset lifecycle, and DAM strategies.
- Adobe Experience Manager & Analytics: over 10 years of product responsibility for AEM platforms (Mercedes-Benz international, Munich Re, AbbVie), as well as tracking analysis with Adobe Analytics.
Process Automation & Integration
- Adobe Workfront Fusion: Workfront as the orchestration hub for the entire MarTech stack – e.g. automated cost allocation, asset uploads to AEM, and connections to third-party systems.
- make.com, n8n, APIs: platform-independent workflows, data pipelines, and integrations, using Python/JavaScript where no-code reaches its limits.
AI Integration (AI Solutions Architect) I design and implement AI solutions within existing processes: document processing, AI-powered workflows, agents, and privacy-compliant local LLM setups. Living proof of concept: my digital twin at kreativraketen.de.
Experience & Roles Over 15 years as a Product Owner, Business Analyst, Solution Consultant, and Scrum Master in digital projects – including for Daimler, BMW, Munich Re, MediaMarktSaturn, AbbVie, and Condor. I also support IT companies with M&A initiatives.
Remote, hybrid, or on-site – I look forward to your project.
Skills
- Adobe Workfront
- Adobe Workfront Fusion
- Adobe Experience Cloud
- Adobe Experience Manager (Aem)
- Adobe Analytics
- Adobe Campaign
- Content Supply Chain / Dam
- Marketing Automation
- Process Automation (Make.Com, N8n)
- Api Integration (Python, Javascript)
- Artificial Intelligence / Ai Agents / Llm
- Product Owner / Product Management
- Business Analysis
- Requirements Management (Ireb)
- Change Management
- Project Management
- Process Management
- Agile Methods (Scrum / Kanban)
- Scrum Master
- Lean Startup / Mvp
- It Strategy
- Consulting
- Crm / Cms
- 360-Degree Communication / Digital Communication
- Information Architecture
- Ux Strategy
- Design Thinking
- Jira
- Confluence
- Shopify
- Microsoft Office
- Photoshop
Languages
Education
Hochschule der Medien
Dipl. Industrial Engineer · Media Management · Stuttgart, Germany
Kaufmännisches Berufskolleg
Advanced Technical College Certificate · Business · Böblingen, Germany
VEGA Grieshaber KG
Industrial Management Assistant · Dual vocational training (business)
Certifications & licenses
360° Kommunikationsberater (KV)®
Adobe Certified Professional - Adobe Workfront Project Manager
Adobe Experience Manager (AEM) Sites Technical Sales Professional
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Frank is based in Aichhalden, Germany and can operate in on-site, hybrid, and remote work models.
Frank speaks the following languages: German (Native), English (Advanced).
Frank has at least 21 years of experience. During this time, Frank has worked in at least 19 different roles and for 17 different companies. The average length of individual experience is 1 year. Note that Frank may not have shared all experience and actually has more experience.
Based on recent experience, Frank would be well-suited for roles such as: Senior Adobe Workfront Consultant / Product Owner, Content Supply Chain Consultant, Interim Business Analyst.
Frank's most recent position is Senior Adobe Workfront Consultant / Product Owner at World's Largest Discount Retailer.
In recent years, Frank has worked for World's Largest Discount Retailer, Condor Flugdienst GmbH, Boots/No7 UK, Deutsche Bank via Antegma GmbH, and MediaMarktSaturn.
Frank is most experienced in industries like Information Technology, Professional Services, and Construction. Frank also has some experience in Automotive, Retail, and Media and Entertainment.
Frank is most experienced in business areas like Product Development, Information Technology, and Strategy. Frank also has some experience in Marketing, Project Management, and Investments and M&A.
Frank has recently worked in industries like Information Technology, Professional Services, and Construction.
Frank has recently worked in business areas like Investments and M&A, Legal, and Strategy.
Frank holds a Bachelor in Media Management from Hochschule der Medien.
Frank has 6 certificates. Among them, these include: 360° Kommunikationsberater (KV)®, Adobe Certified Professional - Adobe Workfront Project Manager, and Adobe Experience Manager (AEM) Sites Technical Sales Professional.
Frank will be available full-time from January 2027.
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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