Webflow Experts in Munich

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Implementation of a GitLab CI/CD pipeline based on SAP Commerce Cloud 2211
• Development of a new B2C shop with Vue, Node and TypeScript to ensure scalability, extensibility and performance optimization
• Integration of Microsoft Azure Event Grid with SAP Hybris
• Implementation of BDD with Cucumber using Gherkin syntax to promote collaboration between development and business teams
• Support and customization of a Spartacus shop
• Technologies/Languages: Java, REST, OData, Behavior Driven Development (BDD), Cucumber, Node, Vue, TypeScript, Spartacus, GitLab CI/CD, Gradle, Maven, Ant, SonarQube

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

• Positioning & messaging for thesis on SEO semantics & syntax
• Hardware + software campaigns for real estate, retail & municipalities
• Developed sales and website content
• Close alignment with product, design & sales
• Introduction of new marketing processes and automations

• Set up DISO Ventures as an “AI Builder”, leveraging corporate venture building expertise and generative AI capabilities.
• Business development, acquisition, and project management with multiple clients as well as key account & senior stakeholder management.
• Delivered several projects from German Mittelstand up to DAX 40.
• Developed proof of concept for an AI sales solution for a company in the pharmaceutical industry.
• Excerpt client references: on request.

At DatAds, a B2B SaaS startup in the creative performance marketing space, I was responsible for shaping both the brand and the product experience. I led the branding and visual identity, designed the complete website and platform UX, and translated complex product capabilities into a clear, compelling narrative. In addition to UX and UI design, I implemented the marketing website using Webflow and worked closely with the founders on positioning, messaging, and strategic direction.

Sole owner of the design system for an enterprise corporate-decarbonisation platform; the role was created on joining. I own design intent, tokens, component contracts, documentation and governance — engineering owns implementation.

• Established design system practice where none existed: token architecture, component specifications, audits, documentation and governance, in an organisation that had shipped for years without a design team.
• Rebuilt the design-side source of truth — replaced an undocumented, individually modified purchased kit with a clean component library and rebranded theme, and mirrored code components into design so both layers finally describe the same product.
• Consolidated overlapping legacy components into single contract-driven components, replacing configuration sprawl with intent expressed at the type level.
• Audited the system quantitatively — token counts, adoption ratios, override density, local-component proliferation — converting "the system isn't working" into figures engineering could not dispute.
• Authored the proposal to migrate off Material UI onto owned, standards-based foundations: headless primitives, plain CSS with custom properties, W3C-format design tokens and a documented component library — scoped as a staged pilot on the highest-friction component to prove the model without functional risk.
• Built and presented the case to executive stakeholders, including direct answers to the objections raised by the specialists most invested in the existing stack.