Adobe Creative Cloud Expert

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Management and coordination of the sales team (3 people)
• Establishment of (digital) processes, KPIs, and controlling in sales
• Negotiation of terms and planning of marketing collaborations with key accounts
• Preparation of forecasts and implementation of a CRM system

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Iterative test planning

• Provision of the test infrastructure

• Resource planning

• Test concept development

• Coordination of the test teams

• Defect management

• Release management

• Project planning

• Cohort planning

• Test planning

• Test execution

• Trial test planning

• Rollout

• Business analysis

• Requirements engineering

• Change management

• E2E test coordination

• Management of IT/digitalization projects within the central PMO
• PMO knowledge document & management presentation (governance, methods)
• Requirements training & e-invoicing summary for project submitters
• Market analysis of hybrid tools & PMO checklists/governance
• Stakeholder management (IT, library, management)

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

As part of the migration from Shopware 5 to 6, it was decided to rethink the entire e-commerce landscape of the regional FUNKE online shops from scratch. The main goals, besides creating a reliable platform with multiple sales channels for each regional brand, were the "rebranding" and the brand development around it.

The rebranding was also transferred into the advertising materials CI, which in the daily newspaper sector, alongside digital performance ads, still has print as a strong focus in the target group segment.

My responsibilities/tasks in this project:

• Creating the UI design system
• UX research
• Prototyping
• Rebranding & creating the new CI manual across all regional shops
• Shopware 6 front-end & back-end development
• Design & creative lead
• Ad design, landing pages

• Analysis and structuring of complex service processes
• Development of customer journeys, user journeys, and service blueprints
• Moderation of workshops for requirements definition
• Derivation of an MVP with stakeholders
• Clear basis for decision-making
• Reduction of uncertainty in early project phases

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

• Complete greenfield rebuild across the whole stack — built AI-native: backend in Go and NestJS, PostgreSQL (CNPG) on K3s with GitOps/Terraform; frontend on Angular 22, zoneless.
• Orchestrated coding agents (e.g. Claude Code, Cursor) across the entire lifecycle — architecture, implementation, testing, reviews, documentation — driven by Specification-Driven Development (SDD).
• “Bruno” — LLM commentator persona backed by RAG and MCP for a personality that stays consistent across all generations (match previews, post-match reports, his own virtual bets).

Angular 22 (zoneless, without Zone.js), Claude Code, Claude Code Skills, CNPG, Cursor, Design Tokens (Spec for Code), Docker, Gherkin, Git, GitLab, GitOps, Go, Google Gemini, Grafana, Hetzner Cloud, K3s, Keycloak, Kubernetes, Lighthouse, LLM Integration, Model Context Protocol (MCP), NestJS, Node.js, NPM, Playwright, PostgreSQL, Prometheus, RAG, REST, Specification-Driven Development (SDD), Structured Outputs, Terraform, TypeScript, Vitest

• Development of shuttle warehouse system software for storage and transportation
• Creation of personas and development of use cases
• Conducting usability tests and prototyping
• Development and maintenance of a component library and a style guide
• Software used: Figma, Zeplin, Miro, Azure
• Implementation in a Scrum environment

• Created marketing content including videos, graphics for marketing and sales activities
• Developed content strategies using Adobe Creative Cloud tools for course promotion
• Additionally worked on content as director, producer and script writer
• Set up KPIs for online marketing, then analyzed analytics and engagement