Adobe Photoshop Experts

• Further development of the existing e-commerce platform based on SAP Commerce (Hybris) to meet the growing demands of digital commerce.
• Ensuring the scalability and performance of the backend, so the platform remained stable and efficient even under heavy user load.
• Development and integration of new OCC REST APIs and services for modular extensions and flexible adjustments, to implement new features quickly.
• Optimization of data flows and interfaces, which significantly improved platform efficiency and system performance.
• Ensuring a maintainable and scalable code base by using Clean Code principles, proven design patterns, and a future-proof architecture.
• Reduction of errors through extensive testing with JUnit, Mockito, and load tests with Gatling, supported by the introduction of automated test processes.
• Improved system performance through targeted refactoring measures and efficient database queries, especially to handle peak loads.
• Use of modern cloud and monitoring tools such as Kubernetes, Google Cloud Platform (GCP), and Grafana to ensure a stable and monitored infrastructure.
• Clear improvement in efficiency, scalability, and reliability of the platform, which now meets the demands of a dynamic and growing e-commerce market.

• Project management of a simplification project to reduce effort for an IT transformation project
• Stakeholder management and preparation of decision papers for top management
• Scoping and PI planning across multiple delivery streams
• Planning requirements for the transformation project
• Creating partner and customer journeys for structured end-to-end capture of requirements
• Designing suitable tracking methods for project progress
• Coordination with IT service providers and transformation project committees

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Overall project planning for resources, budget, costs, license and service contracts, cost optimization and negotiations
• Leading and managing the project team and achieving the project goals
• Leading digitalization projects and their phases such as concept, planning, change and requirements management, configuration, implementation, testing, interfaces, communication and approval
• Conducting planning meetings
• Organizing, planning and conducting team, customer and requirements workshops with up to 50 participants at operational and management level
• Main contact for technical and functional topics as well as project coordination
• Recording and maintaining backlogs (user stories and EPICs) in Jira and turning requirements into user stories and prioritizing them
• Approval and publication of online services in the Wirtschafts-Service-Portal.NRW (WSP.NRW)
• Creating and maintaining project documentation
• Planning and designing the nationwide rollout/reuse as part of the once-for-all principle via WSP/FIT-Connect
• Communication between stakeholders, customers, authorities and the Ministry of Economic Affairs, Industry, Climate Protection and Energy (MWIKE)
• Work according to the SCRUM method

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

• Development and maintenance of a news portal CMS with interfaces.
• PHP development with HTML, CSS, SCSS, JavaScript, MySQL, Laravel, documentation of the interfaces and the system.
• Further development of the SSO system based on Laravel with a large API and connections to AWS, SAP, ERPS.
• Reorganisation and development of the news portals on the basis of a publish platform, services and interfaces to Google, Facebook, Twitter, SSO, SAP technical based on NodeJS with TypeScript and AWS.
• Technologies: PHP, Laravel, MySQL, JavaScript, Vue.js, NodeJS, TypeScript, jQuery, CSS, SCSS, SASS, Unix, Jira, Confluence, Git, Apache, Nginx, AWS.

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• Created marketing content including videos, graphics for marketing and sales activities
• Developed content strategies using Adobe Creative Cloud tools for course promotion
• Additionally worked on content as director, producer and script writer
• Set up KPIs for online marketing, then analyzed analytics and engagement

• Concept, interaction and UX for XR experiences for the automotive industry
• Optimizing XR experiences
• Building experiences with AI

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company