Srinidhi S.-AI Product & Strategy Leadership
Check rate
Experience
AI Product & Design Lead
B. Braun
- Lead AI product and design strategy for three Avitum renal-care digital products serving Europe and Asia, with launches in South Africa and South America; own the product vision, prioritization, customer discovery and success metrics for two of them
- Led the build-versus-buy decision for a new product, bringing together technical, architecture, management and marketing leads; the assessment showed that the vendor could not deliver its promised 3-6 month launch because of integration work and vendor dependencies; integrating it would have taken longer than our ~8-month build
- Wrote the ~€1.24M investment case for an in-house build, approved by senior management and the board in Sep 2026; set a December check-in for a second parallel team; set the team structure and resourcing with the Head of Digital Technology
- Lead a 3-person pod that introduced a multi-agent software delivery process with human approval gates within the existing MDR development process; the internal development team now uses it, and it is being applied to the new build
- Wrote the playbook for the process and set up a network of AI champions, giving squads one shared approach to AI-assisted delivery
- Applied agents to product-owner work, triaging tickets and compiling weekly reports
- Make go/no-go decisions on technical options based on the engineering team's assessments, and make the design decisions
Solo Founder & Engineer
Vurr
Independent product, alongside full-time role
- Designed, built and launched (May 2026) a commercial iOS app that recommends espresso grinder settings based on extraction physics, with a confidence level and the reasoning behind it
- Built the full stack alone: Swift/SwiftUI, Apple Vision bag scanning, Open-Meteo weather compensation, SQLite, Supabase and RevenueCat; 49 grinders from 19 brands supported at launch
Topic Lead, Digital UX
B. Braun
Promoted to AI Product & Design Lead
- Led 8 designers as direct reports, with hiring and budget authority; grew the team and established design as a discipline across B. Braun, rather than a project-by-project service
- Brought structure to a ~30-person design community (shared rituals, retros, cross-project checks) so more teams worked from the Cortex design system
Senior UX Designer
BCG X
- Designed client products in med-tech, financial services and enterprise software, from discovery through to build-ready design
- Led a 5-week platform vision sprint for an endoscopy company: research with clinical stakeholders in 4 regions, brought together into a single four-module platform architecture and a 2024–2028 roadmap
- Designed a bilingual EN/DE investment platform across two regulatory regimes, with a reusable localization framework; 6–7 months, mostly on site, with bi-weekly VP reviews; tested in 40+ moderated sessions; signed off by the client's compliance team and division VP
- Introduced AI and emerging technology into client workflows as practical capabilities
Senior Designer
Fractal Analytics
- Led the design of a sampling automation platform for 12 global manufacturing sites, based on on-floor observation; cycle time fell ~30% in the pilot and early rollout
- Brought 8 stakeholder roles onto one standard process, with governance (RACI, change requests, release notes) that sustained adoption after hand-off
Senior Designer
Gramener
- Designed interactive data stories and configurable, data-driven interfaces for enterprise clients
Product Designer
Launchpad
Short tenure: the India business was closing
- Took multiple products from concept to release at a startup
UI/UX Designer & Senior Consultant
Wipro
Joined as Business Analyst; moved into design
- As a business analyst, shaped client strategy in blockchain, predictive analytics and automation, and supported RFP/RFI responses and phased delivery plans
- Moved into design by learning UX on the job; ran discovery workshops, user research and usability testing, and implemented interfaces in Angular
Associate, M&A Advisory
KPMG
- Supported market assessments, entry strategies and M&A due diligence, including financial modelling and valuations, across industrial, healthcare, agriculture, transport and power markets
Business Presentation Specialist
McKinsey & Company
- Produced presentations, data visualizations and infographics to McKinsey's quality and brand standards, under tight deadlines
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Healthcare, Professional Services, Banking and Finance, Agriculture, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, Research and Development, Strategy, Finance, and Investments and M&A.
Summary
Product and design leader bringing AI into the way teams build, with 12+ years of experience across healthcare, financial services and enterprise technology. At B. Braun, owns the product vision for two of three Avitum renal-care digital products and led the build-versus-buy decision behind a ~€1.24M investment, approved in 2026. Introduced an AI-assisted development process now used by the internal development team. Previously led eight designers as direct reports. Designed, built and launched Vurr, a commercial iOS app.
Skills
Capabilities
- Product Strategy
- Build-Versus-Buy Assessment
- Investment Cases
- Ai-Assisted Software Delivery
- Customer Discovery
- Regulated Med-Tech (Mdr)
Tools
- Figma
- Framer
- Adobe Creative Cloud
- Jira
- Claude
- Chatgpt
- Github
Languages
Education
WHU – Otto Beisheim School of Management
Master of Business Administration (MBA) · Business Administration · Düsseldorf, Germany
Women's Christian College
Bachelor of Commerce · Computer Applications · Chennai, India
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Srinidhi is based in Fulda, Germany.
Srinidhi speaks the following languages: English (Native), Hindi (Native), Tamil (Native), German (Intermediate).
Srinidhi has at least 13 years of experience. During this time, Srinidhi has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 1 year and 4 months. Note that Srinidhi may not have shared all experience and actually has more experience.
Based on recent experience, Srinidhi would be well-suited for roles such as: AI Product & Design Lead, Solo Founder & Engineer, Topic Lead, Digital UX.
Srinidhi's most recent position is AI Product & Design Lead at B. Braun.
In recent years, Srinidhi has worked for B. Braun, Vurr, BCG X, and Fractal Analytics.
Srinidhi is most experienced in industries like Information Technology, Healthcare, and Professional Services. Srinidhi also has some experience in Banking and Finance, Agriculture, and Energy.
Srinidhi is most experienced in business areas like Information Technology, Product Development, and Research and Development. Srinidhi also has some experience in Strategy, Finance, and Investments and M&A.
Srinidhi has recently worked in industries like Healthcare, Information Technology, and Banking and Finance.
Srinidhi has recently worked in business areas like Information Technology, Product Development, and Research and Development.
Srinidhi holds a Master in Business Administration from WHU – Otto Beisheim School of Management and a Bachelor in Computer Applications from Women's Christian College.
Srinidhi is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 13 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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