Hansheinrich Leuthold - Copywriter and Concept Developer

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Zürich, Switzerland

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Experience

Jan 1989 - Present

37 years 8 months

Freelance copywriter and concept developer

Self-employed

May 1987 - Dec 1988

1 year 8 months

Buchs, Switzerland

Copywriter and concept developer

AMAG Werbung

Aug 1985 - Apr 1987

1 year 9 months

Zürich, Switzerland

Editor in the news and culture sections

Schweizer Illustrierte

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising and Media and Entertainment.

Advertising

Media and Entertainment

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Product Development.

Marketing

Product Development

Skills

Writing
Concept Development
Editorial Editing
Proofreading
Advertising
Public Relations
Direct Marketing
Journalism
Automotive
Computer
Design
Electronics
Electric Utilities
Finance
Hospitality
Healthcare
Real Estate
It
Capital Goods
Consumer Goods
Health Insurers
Machinery Industry
Media
Medical Technology
Fashion
Furniture
Food/Beverages
Public Services
Telecommunications
Insurance

Languages

German

Native

English

Advanced

Education

Jan 1984 - Jul 1985

Journalism School of Ringier Publishing

Journalism · Zofingen, Switzerland

Oct 1982 - Dec 1983

University of Zurich

Journalism, History and Political Science · Zürich, Switzerland

Realgymnasium Rämibühl

Matura Type B · Zürich, Switzerland

Certifications & licenses

Intensive Seminar III, Advertising Concept Development

SAWI

Advanced Intensive Seminar II, Copywriting

SAWI

Intensive Seminar I, Copywriting

SAWI

Statistics

Experience

Total positions 3

Experience in Advertising 39.5 y

Avg length 13 y 7 m

Longest experience 37 y 7 m

Global experience

Countries worked in 1 (Switzerland)

Primary country Switzerland

Expertise

Recent roles Freelance copywriter and concept developer, Copywriter and concept developer, Editor in the news and culture sections

Main industries Advertising, Media and Entertainment

Main business areas Marketing, Product Development

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Member since

October 2025

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Frequently asked questions

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Hansheinrich is based in Zürich, Switzerland and prefers 100% remote projects.

Hansheinrich speaks the following languages: German (Native), English (Advanced).

Hansheinrich has at least 41 years of experience. During this time, Hansheinrich has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 14 years and 8 months. Note that Hansheinrich may not have shared all experience and actually has more experience.

Based on recent experience, Hansheinrich would be well-suited for roles such as: Freelance copywriter and concept developer, Copywriter and concept developer, Editor in the news and culture sections.

Hansheinrich's most recent position is Freelance copywriter and concept developer at Self-employed.

In recent years, Hansheinrich has worked for Self-employed.

Hansheinrich is most experienced in industries like Advertising and Media and Entertainment.

Hansheinrich is most experienced in business areas like Marketing and Product Development.

Hansheinrich has recently worked in industries like Advertising and Media and Entertainment.

Hansheinrich has recently worked in business areas like Marketing.

Hansheinrich holds a Bachelor in Journalism from Journalism School of Ringier Publishing.

Hansheinrich has 3 certificates. These include: Intensive Seminar III, Advertising Concept Development, Advanced Intensive Seminar II, Copywriting, Intensive Seminar I, and Copywriting.

Hansheinrich is immediately available for suitable projects.

Daily rate distribution

0 2 4 6 8

<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 960 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 960 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.