Annette Jans - Creative Director for Concepts and Campaigns

Recommended expert

Mainz, Germany

Check rate

Experience

Jan 2024 - Present

2 years 8 months

Hybrid

Copywriter/Concept Developer

Studio Karacho (Freies Kreativteam)

Campaigns: ideas with a strong core concept, usable across channels, precisely tailored to target groups Brand development: clear USP definition, brand identity, tone of voice, and visual direction. Style: smart, pointed, with humor and attitude Ideas that stand out and stick in people's minds.

Jan 2008 - Present

18 years 8 months

Wiesbaden, Germany

Creative Director

Scholz & Volkmer

Campaign conception
Brand development
Talent development
Team leadership

Jan 2003 - Dec 2008

6 years

Freelancer

Campaign development and copywriting for agencies and for my own clients.

Jan 1998 - Dec 2003

6 years

Frankfurt, Germany

Copywriter

Ogilvy

Focus on copywriting and campaign development.

Jan 1993 - Dec 1998

6 years

Co-founder

StartUp „Data Moda“

Brand development
Marketing strategy

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising and Fashion.

Advertising

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing

Languages

German

Native

English

Advanced

Statistics

Experience

Total positions 5

Experience in Advertising 28.5 y

Avg length 7 y 9 m

Longest experience 18 y 7 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Copywriter/Concept Developer, Creative Director, Freelancer

Main industries Advertising, Fashion

Main business areas Marketing

Profile

Created

August 2025

Last Update

August 2026

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Frequently asked questions

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Annette is based in Mainz, Germany.

Annette speaks the following languages: German (Native), English (Advanced).

Annette has at least 34 years of experience. During this time, Annette has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 7 years and 9 months. Note that Annette may not have shared all experience and actually has more experience.

Based on recent experience, Annette would be well-suited for roles such as: Copywriter/Concept Developer, Creative Director, Freelancer.

Annette's most recent position is Copywriter/Concept Developer at Studio Karacho (Freies Kreativteam).

In recent years, Annette has worked for Studio Karacho (Freies Kreativteam) and Scholz & Volkmer.

Annette is most experienced in industries like Advertising and Fashion.

Annette is most experienced in business areas like Marketing.

Annette has recently worked in industries like Advertising.

Annette has recently worked in business areas like Marketing.

Annette is immediately available for suitable projects.

Daily Rate Distribution

0 2 4 6 8

<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 903 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 840 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.