Oliver Jochens - Lead Strategist – new business and implementation

Q: Where is Oliver based?

Oliver is based in Hamburg, Germany .

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Oliver have?

Oliver has at least 31 years of experience. During this time, Oliver has worked in at least 7 different roles and for 10 different companies . The average length of individual experience is 3 years and 2 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Lead Strategist – new business and implementation at ICF Next .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for ICF Next and StoryLine – brand & communication strategy .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising , Manufacturing , and Media and Entertainment . Oliver also has some experience in Real Estate , Professional Services , and Automotive .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Strategy , Marketing , and Product Development . Oliver also has some experience in Project Management .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Advertising and Professional Services .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing , Strategy , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Dec 2021 - Feb 2023

1 year 3 months

Brussels, Belgium

Lead Strategist – new business and implementation

ICF Next

Strategic preparation of new business presentations for the European Commission in collaboration with experts across Social Media, Outreach, Public Relations, Events, Media and Web Development
Strategic guidance of the team during the implementation of large-scale campaigns in multiple countries

Projects:

Frankfurt Book Fair 2024: Communication campaign promoting Italy as guest of honour, implementation in Germany and Italy
European Year of Youth 2022: 360° communication campaign to raise awareness among 15-24 year olds across 27 member states, including a digital immersive 3D voice platform
European Union Intellectual Property: Integrated campaign to promote EUIP Office services for SMEs, planned rollout in 10 countries
European Institute of Innovation & Technology (EIT): Communication strategy to restructure EIT communication across Europe in 2023
European Education Area: Strategic planning of a 360° campaign to raise awareness of the European Education Area vision, planned rollout in 10 countries
Funding Program CERV: 360° campaign to raise awareness of the Citizens, Equality, Rights and Values funding programme, planned rollout in 10 countries
European Civil Protection (DG ECHO): 360° campaign to raise public awareness of EU disaster prevention and response activities, planned rollout in 6 countries

Sep 2015 - Present

10 years 7 months

Brand & Communication Strategist

StoryLine – brand & communication strategy

Development of marketing and product strategies, brand positionings and brand storylines
Design of communication strategies for corporate clients

Projects:

Audi e-tron Charging Service: Product launch Europe
Audi e-tron Q4: Launch TV spot
Google My Business: B2B communication campaign for SMEs
Chromjuwelen Online Magazin: Product strategy and communication strategy
Der Spiegel TechLab: Product launch publishing software
H+R Group: Brand consulting for a new e-fuel brand
Zen-of-Nature Cosmetics: Product concepts and brand building

Feb 2010 - Aug 2015

5 years 7 months

Berlin, Germany

Brand Strategy Consultant

Berndt & Partner GmbH

Development of communication strategies and brand & positioning workshops
Planning and execution of strategy-matching communication activities
Built up of the Berndt & Partner communication agency in Berlin specialized in B2B clients

Clients:

DuPont Packaging
Siegwerk
Kautex Maschinenbau

Dec 2009 - Dec 2010

1 year 1 month

Hamburg, Germany

Managing Partner

JH-Development

Concept design and project development

Projects:

3D LocationGuide: Online platform startup
Click & Drive: Product development for iPhone car charger
AdbyMove: Online platform for location-based service
Birdy: Product development of hybrid golf bag

Jun 2003 - Dec 2009

6 years 7 months

Hamburg, Germany

Managing Partner

Concept Office Jochens.Hilbert KG

Strategic planning, concept design and project management

Projects:

Gruner + Jahr Magazines: GALA, Frau im Spiegel, Brigitte
Arnold Hertz Real Estate Hamburg
Ortner Austria
Cleanroom Technology
Film Magazine epd-Film

Awards:

Nominated for the Federal Republic of Germany Design Award
Art Directors Club Campaign “Unforgettable Events”

Aug 2002 - Apr 2003

9 months

Düsseldorf, Germany

Group Creative Director

Rempen & Partner Adv. Agency

Unit management, strategy development and concept design

Clients:

Danone Waters Volvic
Holsten Pilsener
Vodafone
Rewe
Musical production Starlight Express Bochum

Nov 2001 - Jul 2002

9 months

Creative Director

Freelance

Planning and carrying out strategy, concept and design projects for various clients

Clients:

GEA Aqua air conditioning
Jüdische Allgemeine Wochenzeitung
Marcellino’s Restaurant Guide

Mar 2000 - Oct 2001

1 year 8 months

Creative Director

Klaar Kiming Adv. Agency

Team leadership, strategy and concept design

Clients:

KomTel Telecommunication
Ravensburger
Lifestyle Magazine “Modern Living”
Cinque fashion brand

Awards:

Art Directors Club for Website Agency Klaar Kiming
New York Festival TV spot “Acting School” (Cresta Award)

Aug 1999 - Feb 2000

7 months

Berlin, Germany

Creative Director

Grey Berlin

Team leadership, strategy and concept design

Clients:

Honda
Halfords
Londa
Messe Berlin

Sep 1994 - Jul 1999

4 years 11 months

Düsseldorf, Germany

Senior Art Director

BBDO Germany

Campaign concept design and art direction

Clients:

Handelsblatt
Grüner Punkt
RTL
Knorr
Allianz
Vereinte Krankenversicherung
Deutsche Telekom
Aral
Diebels

Awards:

New York Festival Bronze for TV spot “The Train”
Duales System Deutschland

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Manufacturing, Media and Entertainment, Real Estate, Professional Services, and Automotive.

Advertising

Manufacturing

Media and Entertainment

Real Estate

Professional Services

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Strategy, Marketing, Product Development, and Project Management.

Strategy

Marketing

Product Development

Project Management

Summary

Expert for brand and communication strategy with more than 25 years of working experience in leading agencies of the communication industry like BBDO, Grey, ICF Next Brussels and management consultancies.

During this time I work on communication strategies for international brands like Audi, VW, Google, ebay, Snapchat or Telekom, as well as institutional campaigns for the European Commission rolled out in up to 27 European Member States and B2B campaigns for small and medium sized companies (Hidden Champions).

Today, the focus of my work is the strategic lead and development of pitch presentations supporting communication agencies to grow their business, as well as the strategic guidance of teams during the implementation of 360° communication campaigns and the development of entirely new brands for corporate clients – based on my expertise and driven by my passion for team playing, leaning, powerful communication strategies, shared growth and meaningful new products or services.

Languages

German

Native

English

Advanced

Education

Sep 1988 - Mar 1993

University of Applied Science Hochschule Niederrhein

Diploma, communication and design · communication and design · Germany

May 1985 - May 1985

Albertus-Magnus-Gymnasium

Bergisch Gladbach, Germany

Statistics

Experience

Total positions 10

Experience in Advertising 24 y

Avg length 3 y 4 m

Longest experience 10 y 6 m

Global Experience

Countries worked in 2 (Germany, Belgium)

Primary country Germany

Expertise

Recent roles Lead Strategist – new business and implementation, Brand & Communication Strategist, Brand Strategy Consultant

Main industries Advertising, Manufacturing, Media and Entertainment

Main business areas Strategy, Marketing, Product Development

Qualifications

Profile

Created

April 2023

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Oliver based?

Oliver is based in Hamburg, Germany.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced).

How many years of experience does Oliver have?

Oliver has at least 31 years of experience. During this time, Oliver has worked in at least 7 different roles and for 10 different companies. The average length of individual experience is 3 years and 2 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Lead Strategist – new business and implementation, Brand & Communication Strategist, Brand Strategy Consultant.

What is Oliver's latest experience?

Oliver's most recent position is Lead Strategist – new business and implementation at ICF Next.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for ICF Next and StoryLine – brand & communication strategy.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising, Manufacturing, and Media and Entertainment. Oliver also has some experience in Real Estate, Professional Services, and Automotive.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Strategy, Marketing, and Product Development. Oliver also has some experience in Project Management.

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Advertising and Professional Services.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing, Strategy, and Product Development.

What is Oliver's education?

Oliver attended University of Applied Science Hochschule Niederrhein for communication and design.

What is the availability of Oliver?

Oliver is immediately available full-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.