Jann E.-Creative Director
Check rate
Experience
Creative Director - Senior Creative
Freelance
Creative Director
Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ
- Focus: Lidl Nonfood (INT)
- Gradual centralization and standardization of TV communication for 33 European Lidl countries in the Nonfood segment
- Challenges: One concept for 33 countries; up to 250 TV spots per year due to a weekly changing product range across 9 product categories; fixed budget with a production company in Poland; counter-cyclical production (summer/winter) in Europe
- Development of tailored and modular creative concepts for all Lidl product categories
- Contributing to the development of a system landscape for coordinating creative and production results
- Creation and coordination of up to 250 TV spots per year and numerous creative concepts
- Creation of various guidelines to establish subbrands
- Building and training a production team at the production company in Poland
- Supporting productions in Poland, Germany and Spain
- Optimizing creative and production processes within the client's budget
- Preparing and conducting review and adjustment meetings with all stakeholders
- Other clients: Beurer, Varta, NB
- Leading creative teams, capacity planning and workflow management, campaign development, idea generation, quality assurance in copywriting/concept development/creative work, presentations to new and existing clients
- Areas of work: traditional advertising, SoMe, POS, B2C/B2B communication
Creative Director
Serviceplan Campaign International GmbH & Co. KG
- Leading creative teams, capacity planning and workflow management
- Campaign development and quality assurance in copywriting/concept development/creative work
- Presentations to existing and new clients as well as creative leadership in new business together with management
- Areas of work: traditional advertising, SoMe, POS, online, VKL, B2C/B2B communication
- Clients: Becks, Continental, Europcar, Ferrero, Spezi (AU), NB
Copy Writer / Creative Director
Freelance
- Development and realization of communication concepts across various channels for bestselling titles from Rowohlt Verlag (Reinbek/Berlin)
Creative Director
Serviceplan Hamburg GmbH & Co. KG
- Leading creative teams, capacity planning and workflow management
- Campaign development and quality assurance in copywriting/concept development/creative work
- Presentations to existing and new clients as well as creative leadership in new business together with management
- Lecturer at Texterschmiede Hamburg e.V.
- Areas of work: traditional advertising, POS, PR, online, VKL, B2C/B2B communication
- Clients: BMW, BestDrive, Continental, Europcar, Google, Grey Goose, Martini, Museum Folkwang, Nordex, Staatliche Kunstsammlungen Dresden, NB
Senior Copywriter
Serviceplan Hamburg GmbH & Co. KG
- Conceptualization of various advertising materials as well as complete campaigns in day-to-day business and for new business
- Creative support in designing the BMW Flagship Store in München
- Guidance of junior staff
- Areas of work: traditional advertising, POS, online, VKL, B2C/B2B communication
- Clients: BMW, BAT, Nordex, NB
Copy Writer / Creative Director
Freelance
- Campaign and concept development for agencies such as Scholz & Friends, Fischer Appelt, Grimm, Gallun, Holtappels
- Several-month CD replacement at Leiseder Kommunikation Plus
- In-house CD for Harry Brot GmbH and in-house Copywriter for Lange & Söhne Glashütte/SA
- Areas of work: traditional advertising, POS, online, VKL, annual reports, B2C/B2B communication
- Clients: Beiersdorf (Tesa), Harry Brot, Ikea, Lange & Söhne, Lufthansa Flight Training, SAGA GWG
Senior Copywriter / Creative Director
Leagas Delaney GmbH
- Leading creative teams, developing campaigns and implementing them
- Quality assurance in copy/concept development
- Presentations to existing clients
- Areas of work: traditional advertising, POS, PR (press releases), VKL, B2C/B2B communication
- Clients: Apollinaris, ART, auto, motor und sport, Cosmos Direct, Deutsches Rotes Kreuz, Followfish, Global Marshall Plan, Goodyear, Niederegger, Opodo, Skoda, stern, Wempe, Westküstenklinikum Brunsbüttel/Heide
Junior Copywriter / Copywriter
Kolle Rebbe GmbH
- Development and implementation of advertising campaigns and award ideas
- Areas of work: traditional advertising, VKL, POS, B2C/B2B communication
- Clients: Deka Investments, Dialog im Dunkeln, Lübecker Nachrichten, Provinzial Versicherungen, Scout 24 Gruppe, VW Leasing
- Awards: Art Directors Club Bronze (2×), LIA Awards Gold, Silber, Shortlist; Das Plakat Gold; New York Festivals Silber (2×), Finalist (2×); Clio Awards Shortlist; Ramses Shortlist
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Quality Assurance.
Skills
- Very Good Knowledge Of Microsoft Office
- Very Good Knowledge Of Macos X …
Languages
Education
Georg-August-Universität Göttingen
Examen M.A. · Business and Social Psychology, Communications, Sports Science · Göttingen, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Jann is based in Hamburg, Germany.
Jann speaks the following languages: German (Native), English (Advanced).
Jann has at least 25 years of experience. During this time, Jann has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 9 months. Note that Jann may not have shared all experience and actually has more experience.
Based on recent experience, Jann would be well-suited for roles such as: Creative Director - Senior Creative, Creative Director, Copy Writer / Creative Director.
Jann's most recent position is Creative Director - Senior Creative at Freelance.
In recent years, Jann has worked for Freelance and Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ.
Jann is most experienced in industries like Advertising and Media and Entertainment.
Jann is most experienced in business areas like Marketing and Quality Assurance.
Jann has recently worked in industries like Advertising.
Jann has recently worked in business areas like Marketing and Quality Assurance.
Jann holds a Master in Business and Social Psychology, Communications, Sports Science from Georg-August-Universität Göttingen.
Jann is immediately available for suitable projects.
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Calculated based on our freelancers’ daily rates as of 27 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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