Harald W.-Creative Director / Copywriter / Creative Consultant
Check rate
Experience
Creative Director / Copywriter / Creative Consultant
Freelance
- Worked with agencies such as BBDO Interone, Envy, Ray Sono, Brand Spiders, Freiheit Gruppe, Hauser Lacour, Publicis Pixelpark, Saatchi & Saatchi, Lommel Ludwig, Ogilvy, Spark44, DBFS, The Game, DDB and many more
- Created ideas, campaigns, and creative content for brands including LG Electronics, Porsche, CUPRA, Seat, Axess AG, Occhio, B. Braun, DHL, Rewe, Commerz Real, Sony PlayStation, Maxon, DG Verlag, Abbott, Woerle, Universal Investment, and BMW
Executive Creative Director China
Spark44 Shanghai
- Restructured the creative department and distinctly improved creative output
- Responsible for more than 50 multi-channel campaigns for the Jaguar and Land Rover brand
- Won the Silver Effie 2017 for the Jaguar brand campaign with the China team
Executive Creative Director
Spark44 Global
- Led a team of more than 20 creatives at the Frankfurt office
- Created work for all European markets as well as overseas markets such as Japan, Korea, Brazil, Russia, MENA, and South Africa
- Responsible for hiring and onboarding creative teams in Madrid, Rome, Dubai, Moscow, Sao Paulo, Mumbai, Tokyo, and Seoul
- Created and developed multi-channel campaigns for local markets and global briefs from Jaguar Land Rover over a period of more than 5 years
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DDB
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JWT Frankfurt
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Chief Creative Officer
Saatchi & Saatchi
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Chief Creative Officer
TBWA Berlin
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Human Resources.
Skills
- Creative Strategy
- Advertising
- Integrated Marketing
- Creative Direction
- Creative Consultancy
- Online Advertising
- Marketing Communications
- Social Media
- Brand Architecture
- Copywriting
- Marketing Strategy
- Concept Development
- Content Marketing
- Digital Storytelling
- Award-Winning Advertising
- Digital Copywriting
- Trade Marketing
- Event Marketing
- 360 Campaigns
- Film & Video Creation
- B2b Marketing
- Team Building
- Team Leading
Languages
Education
FU Berlin
Political Science · Berlin, Germany
UDK Berlin
Social and Business Communication · Berlin, Germany
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Harald is based in Frankfurt am Main, Germany.
Harald speaks the following languages: German (Native), English (Advanced).
Harald has at least 12 years of experience. During this time, Harald has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 4 years and 2 months. Note that Harald may not have shared all experience and actually has more experience.
Based on recent experience, Harald would be well-suited for roles such as: Creative Director / Copywriter / Creative Consultant, Executive Creative Director China, Executive Creative Director.
Harald's most recent position is Creative Director / Copywriter / Creative Consultant at Freelance.
In recent years, Harald has worked for Freelance.
Harald is most experienced in industries like Advertising and Automotive.
Harald is most experienced in business areas like Marketing and Human Resources.
Harald has recently worked in industries like Advertising.
Harald has recently worked in business areas like Marketing.
Harald attended FU Berlin for Political Science.
The availability of Harald needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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