Harald Wittig - Creative Director and Copywriter, 12 Years

Recommended expert

Frankfurt am Main, Germany

Check rate

Experience

Jan 2018 - Present

8 years 8 months

Creative Director / Copywriter / Creative Consultant

Freelance

Worked with agencies such as BBDO Interone, Envy, Ray Sono, Brand Spiders, Freiheit Gruppe, Hauser Lacour, Publicis Pixelpark, Saatchi & Saatchi, Lommel Ludwig, Ogilvy, Spark44, DBFS, The Game, DDB and many more
Created ideas, campaigns, and creative content for brands including LG Electronics, Porsche, CUPRA, Seat, Axess AG, Occhio, B. Braun, DHL, Rewe, Commerz Real, Sony PlayStation, Maxon, DG Verlag, Abbott, Woerle, Universal Investment, and BMW

Jun 2016 - Dec 2017

1 year 7 months

Shanghai, China

Executive Creative Director China

Spark44 Shanghai

Restructured the creative department and distinctly improved creative output
Responsible for more than 50 multi-channel campaigns for the Jaguar and Land Rover brand
Won the Silver Effie 2017 for the Jaguar brand campaign with the China team

Apr 2014 - Dec 2017

3 years 9 months

Frankfurt, Germany

Executive Creative Director

Spark44 Global

Led a team of more than 20 creatives at the Frankfurt office
Created work for all European markets as well as overseas markets such as Japan, Korea, Brazil, Russia, MENA, and South Africa
Responsible for hiring and onboarding creative teams in Madrid, Rome, Dubai, Moscow, Sao Paulo, Mumbai, Tokyo, and Seoul
Created and developed multi-channel campaigns for local markets and global briefs from Jaguar Land Rover over a period of more than 5 years

Creative Director

DDB

Hamburg, Germany

Copywriter

FCB

Frankfurt, Germany

Executive Creative Director

JWT Frankfurt

Creative Director

Lowe

Creative Director

McCann

Chief Creative Officer

Saatchi & Saatchi

Creative Director

Saatchi & Saatchi

Berlin, Germany

Chief Creative Officer

TBWA Berlin

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising and Automotive.

Advertising

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Human Resources.

Marketing

Human Resources

Skills

Creative Strategy
Advertising
Integrated Marketing
Creative Direction
Creative Consultancy
Online Advertising
Marketing Communications
Social Media
Brand Architecture
Copywriting
Marketing Strategy
Conecept Development
Content Marketing
Digiatl Storytelling
Award Winning Advertising
Digital Copywriting
Trade Marketing
Event Marketing
360 Campaigns
Film & Video Creation
B2b Marketing
Team Building
Team Leading

Languages

German

Native

English

Advanced

Education

FU Berlin

Political Science · Berlin, Germany

UDK Berlin

Social and Business Communication · Berlin, Germany

Statistics

Experience

Total positions 11

Experience in Advertising 12.5 y

Avg length 1 y 3 m

Longest experience 8 y 7 m

Global Experience

Countries worked in 2 (Germany, China)

Primary country Germany

Expertise

Recent roles Creative Director / Copywriter / Creative Consultant, Executive Creative Director China, Executive Creative Director

Main industries Advertising, Automotive

Main business areas Marketing, Human Resources

Profile

Created

September 2025

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Frequently asked questions

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Harald is based in Frankfurt am Main, Germany.

Harald speaks the following languages: German (Native), English (Advanced).

Harald has at least 12 years of experience. During this time, Harald has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 4 years and 1 month. Note that Harald may not have shared all experience and actually has more experience.

Based on recent experience, Harald would be well-suited for roles such as: Creative Director / Copywriter / Creative Consultant, Executive Creative Director China, Executive Creative Director.

Harald's most recent position is Creative Director / Copywriter / Creative Consultant at Freelance.

In recent years, Harald has worked for Freelance.

Harald is most experienced in industries like Advertising and Automotive.

Harald is most experienced in business areas like Marketing and Human Resources.

Harald has recently worked in industries like Advertising.

Harald has recently worked in business areas like Marketing.

Harald attended FU Berlin for Political Science.

Harald is immediately available for suitable projects.

Daily Rate Distribution

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<€480 €640-800 €800-960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 923 €

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1000

750

500

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Median rate 960 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.