Carsten Fillinger - Chief of Brand / Strategist

Q: Where is Carsten based?

Carsten is based in Wiesbaden, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Carsten speak?

Carsten speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Carsten have?

Carsten has at least 18 years of experience. During this time, Carsten has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 3 years . Note that Carsten may not have shared all experience and actually has more experience.

Q: What is Carsten's latest experience?

Carsten's most recent position is Chief of Brand / Strategist at TMRW Germany .

Q: What companies has Carsten worked for in recent years?

In recent years, Carsten has worked for TMRW Germany and neuland+herzer GmbH .

Q: Which industries is Carsten most experienced in?

Carsten is most experienced in industries like Advertising , Information Technology , and Professional Services . Carsten also has some experience in Automotive .

Q: Which business areas is Carsten most experienced in?

Carsten is most experienced in business areas like Marketing , Strategy , and Sales . Carsten also has some experience in Product Development .

Q: Which industries has Carsten worked in recently?

Carsten has recently worked in industries like Information Technology , Professional Services , and Advertising .

Q: Which business areas has Carsten worked in recently?

Carsten has recently worked in business areas like Marketing and Strategy .

Recommended expert

Wiesbaden, Germany

Check rate

Experience

Jan 2022 - Dec 2025

4 years

Dubai, United Arab Emirates

Chief of Brand / Strategist

TMRW Germany

Responsible for creative brand development and strategic narratives of the internationally operating tech incubator The TMRW Foundation
Analyzing product, brand, and service positioning and market fit
Storytelling and creative direction for sales and C-Level communication
Strategic consulting and ghostwriting for the CEO
Advising the executive board and the sales team
Supervising the marketing team

Jan 2019 - Dec 2022

4 years

Berlin, Germany

Partner Brand & Strategy

neuland+herzer GmbH

Partner to the management
Agency positioning and new business development
Team lead of the creative team
Lead brand strategist for clients like EU, AEG, BASF and Lufthansa

Jan 2016 - Dec 2019

4 years

Berlin, Germany

Chief Creative Officer

VCCP Germany GmbH

Leading the German branch of the British communications agency VCCP (around 1,200 employees worldwide)
Responsible for brand strategy, creative strategy, and brand relaunches in international, agile team structures
In charge of European new business and creative strategy
Managing clients like eBay Europe, Spotify, Ionity and mobile.de

Jan 2014 - Dec 2016

3 years

Hamburg, Germany

Executive Creative Director

Scholz & Friends Group Hamburg GmbH

Concept and setup of the Content Desk (15-person team) as a live communications and editorial unit with its own production logic
Restructuring and driving digitalization initiatives

Jan 2010 - Dec 2016

7 years

Berlin, Germany

Executive Creative Director / Board Member

Scholz & Friends Berlin GmbH

Unit leadership and new business responsibility (new clients > €3M)
Digital transformation of the Berlin location
Development of creative brand and content campaigns for clients like FAZ, Saturn, Penny, Montblanc, Innogy and Bosch

Jan 2008 - Dec 2010

3 years

Berlin, Germany

Associate Creative Director

Razorfish Berlin GmbH

Creative Lead for Audi's international digital communication
Launch communication, product experiences, and development of interactive content in a highly specialized team of 60 people

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Professional Services, and Automotive.

Advertising

Information Technology

Professional Services

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Sales, and Product Development.

Marketing

Strategy

Sales

Product Development

Summary

Focus on creative strategy, strategic narratives for management and sales, brand stories and development of "Distinctive Brand Assets" for products, SMEs and startups.

Experienced in leading integrated and multinational teams, remote setups, and advising on brand and corporate strategy at the C-Level.

Languages

German

Native

English

Advanced

French

Elementary

Education

FernUniversität in Hagen

Cultural Studies · Hagen, Germany

Johannes-Gutenberg-Universität Mainz

Theater Studies, Semiotics, English Studies · Mainz, Germany

Statistics

Experience

Total positions 6

Experience in Advertising 15 y

Avg length 4 y 1 m

Longest experience 6 y 11 m

Global Experience

Countries worked in 2 (Germany, United Arab Emirates)

Primary country Germany

Expertise

Recent roles Chief of Brand / Strategist, Partner Brand & Strategy, Chief Creative Officer

Main industries Advertising, Information Technology, Professional Services

Main business areas Marketing, Strategy, Sales

Profile

Created

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Carsten based?

Carsten is based in Wiesbaden, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Carsten speak?

Carsten speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Carsten have?

Carsten has at least 18 years of experience. During this time, Carsten has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years. Note that Carsten may not have shared all experience and actually has more experience.

What roles would Carsten be best suited for?

Based on recent experience, Carsten would be well-suited for roles such as: Chief of Brand / Strategist, Partner Brand & Strategy, Chief Creative Officer.

What is Carsten's latest experience?

Carsten's most recent position is Chief of Brand / Strategist at TMRW Germany.

What companies has Carsten worked for in recent years?

In recent years, Carsten has worked for TMRW Germany and neuland+herzer GmbH.

Which industries is Carsten most experienced in?

Carsten is most experienced in industries like Advertising, Information Technology, and Professional Services. Carsten also has some experience in Automotive.

Which business areas is Carsten most experienced in?

Carsten is most experienced in business areas like Marketing, Strategy, and Sales. Carsten also has some experience in Product Development.

Which industries has Carsten worked in recently?

Carsten has recently worked in industries like Information Technology, Professional Services, and Advertising.

Which business areas has Carsten worked in recently?

Carsten has recently worked in business areas like Marketing and Strategy.

What is Carsten's education?

Carsten attended FernUniversität in Hagen for Cultural Studies.

What is the availability of Carsten?

Carsten will be available from May 2026.

What is the rate of Carsten?

Carsten's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.