Marcela Grupp - Brand Design & Creative Director

Q: Where is Marcela based?

Marcela is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Marcela speak?

Marcela speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Marcela have?

Marcela has at least 17 years of experience. During this time, Marcela has worked in at least 9 different roles and for 10 different companies . The average length of individual experience is 2 years and 6 months . Note that Marcela may not have shared all experience and actually has more experience.

Q: What is Marcela's latest experience?

Marcela's most recent position is Freelance Design Director at Landor .

Q: What companies has Marcela worked for in recent years?

In recent years, Marcela has worked for Landor , MetaDesign , FOLK AG , and marcelagrupp.com .

Q: Which industries is Marcela most experienced in?

Marcela is most experienced in industries like Advertising , Media and Entertainment , and Professional Services . Marcela also has some experience in Fashion and Information Technology .

Q: Which business areas is Marcela most experienced in?

Marcela is most experienced in business areas like Marketing and Product Development .

Q: Which industries has Marcela worked in recently?

Marcela has recently worked in industries like Advertising , Professional Services , and Media and Entertainment .

Q: Which business areas has Marcela worked in recently?

Marcela has recently worked in business areas like Marketing and Product Development .

Recommended expert

Berlin, Germany

Check rate

Experience

Feb 2023 - Present

3 years 7 months

Freelance Design Director

Landor

Feb 2021 - Aug 2022

1 year 7 months

Berlin, Germany

Freelance Design Director

MetaDesign

Jul 2020 - Sep 2022

2 years 3 months

Freelance Design Lead

FOLK AG

Oct 2018 - May 2019

8 months

Freelance Design/Creative Director

Strichpunkt Design

Jul 2018 - Oct 2018

4 months

Freelance Senior Art Director/Design Director

MoreSleep

Jan 2015 - Present

11 years 8 months

Freelance Design/Creative Director

marcelagrupp.com

Jan 2015 - Dec 2017

3 years

Berlin, Germany

Senior Art Director Design

KKLD* Berlin

Jan 2013 - Dec 2015

3 years

Berlin, Germany

Freelance Art Director Design

Berlin Fashion Film Festival gGmbH

Jan 2011 - Dec 2015

5 years

Berlin, Germany

Designer

MetaDesign

Jan 2010 - Dec 2010

1 year

Berlin, Germany

Internship UX/UI Design

Nolte & Lauth

Jan 2010 - Dec 2010

1 year

Berlin, Germany

Internship Design

WE DO

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Professional Services, Fashion, and Information Technology.

Advertising

Media and Entertainment

Professional Services

Fashion

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Product Development.

Marketing

Product Development

Summary

I am Marcela, a Berlin-based freelance Design & Creative Director working mainly in the fields of visual Communication, Corporate Design/Branding, Editorial and Experience Design.

Languages

German

Native

English

Advanced

Education

Sep 2008 - Sep 2011

Design Academy Berlin

Bachelor of Arts · Communication Design · Berlin, Germany

Main Focus: Branding and Visual Communication

Statistics

Experience

Total positions 11

Experience in Advertising 16.5 y

Avg length 2 y 11 m

Longest experience 11 y 7 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Design Director, Freelance Design Lead, Freelance Design/Creative Director

Main industries Advertising, Media and Entertainment, Professional Services

Main business areas Marketing, Product Development

Qualifications

Highest degree Bachelor

Profile

Created

February 2026

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Frequently asked questions

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Marcela is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Marcela speaks the following languages: German (Native), English (Advanced).

Marcela has at least 17 years of experience. During this time, Marcela has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 2 years and 6 months. Note that Marcela may not have shared all experience and actually has more experience.

Based on recent experience, Marcela would be well-suited for roles such as: Freelance Design Director, Freelance Design Lead, Freelance Design/Creative Director.

Marcela's most recent position is Freelance Design Director at Landor.

In recent years, Marcela has worked for Landor, MetaDesign, FOLK AG, and marcelagrupp.com.

Marcela is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Marcela also has some experience in Fashion and Information Technology.

Marcela is most experienced in business areas like Marketing and Product Development.

Marcela has recently worked in industries like Advertising, Professional Services, and Media and Entertainment.

Marcela has recently worked in business areas like Marketing and Product Development.

Marcela holds a Bachelor in Communication Design from Design Academy Berlin.

The availability of Marcela needs to be confirmed.

Marcela's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Marcela, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

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<€640 €640-800 €800-960 €960-1120 €1120-1280 €1280-1440 €1440+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Daily rate avg. 1034 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.