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Harald W.-Design, Direction & Conceptualisation (Owner & Founder)

Harald W. - Design, Direction & Conceptualisation (Owner & Founder) - profile avatar
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Available
Vienna, Austria

Check rate

Experience

Jun 2023 - Aug 2023
Hybrid

Development of visual concept

Medienhaus K&T Verlag

Position summary
Development of visual concept at Medienhaus K&T Verlag
Industries
Media and Entertainment

Development of a visual concept for the digital representation of Medienhaus K&T Verlag

Jun 2022 - Aug 2022
Hybrid

Development of editorial concept

Region Karwendel

Position summary
Development of editorial concept at Region Karwendel
Industries
Tourism
Business areas
Marketing

Development of an editorial concept for Region Karwendel with Red Bull Media House

Oct 2020 - Sep 2023

Diverse guides

Gault&Millau

Position summary
Diverse guides at Gault&Millau
Industries
Food and Beverage
Media and Entertainment

Diverse guides for Gault&Millau with brand unit /Henris Edition

May 2020 - Sep 2020
Hybrid

Corporate Design, Website

Heidenreich Bau

Position summary
Corporate Design, Website at Heidenreich Bau
Industries
Construction
Business areas
Marketing

Corporate Design, website for Heidenreich Bau

Feb 2020 - Jun 2020

Corporat Design

accelero Consulting UK

Position summary
Corporat Design at accelero Consulting UK
Industries
Professional Services
Business areas
Marketing

Corporat Design for accelero Consulting UK

Nov 2019 - Dec 2019
Graz, Austria
Hybrid

Design Competition Positioning

Creative Industries Styria

Position summary
Design Competition Positioning at Creative Industries Styria
Industries
Retail
Business areas
Marketing

Design competition positioning “Echt Graz – Innenstadt Community Initiative”

Jan 2017 - Dec 2017

Key Visual Campaign UK

Kitzbühel Tourismus

Position summary
Key Visual Campaign UK at Kitzbühel Tourismus
Industries
Tourism
Business areas
Marketing
Mar 2016 - May 2016
Hybrid

Corporate Design Development

Centre PasquArt

Position summary
Corporate Design Development at Centre PasquArt
Industries
Arts and Crafts
Business areas
Marketing

with agency erdmannpeisker

May 2015 - Aug 2015
Vienna, Austria
Hybrid

Corporate Design, Website

Convergent Media Consulting

Position summary
Corporate Design, Website at Convergent Media Consulting
Business areas
Marketing
May 2013 - May 2013
Remote

Poster Series

Studio Detailsinn

Position summary
Poster Series at Studio Detailsinn
Industries
Arts and Crafts
Business areas
Marketing

Poster series for Studio Detailsinn photography exhibition

Jun 2012 - Present
Vienna, Austria
Hybrid

Design, Direction & Conceptualisation (Owner & Founder)

since1973

Position summary
Design, Direction & Conceptualisation (Owner & Founder) at since1973
Industries
Advertising
Business areas
Marketing

Guerrilla is the name of the game, ambient media ideas, transmedia narrvatives, brands have to touch their target audience, campaigns need that tangible real-life consequence, word-of-mouth-endorsment vs. shitstorm are the vital parameters of today.

Coming from old-school design and typography I'm a keen follower of the technological advancement and awed by our 21st century possibilities of communication—so I'm able to bring expertise in both worlds to the table. In my book this is the major task in state-of-the-art-communications: weaving and wedding the analog/real world with the digital/virtual realm.

Specialties: Typography, Conceptual Thinking, Art Direction, Editorial Design, Logo Design, 21st century communication solutions, Allrounder

Jun 2011 - Nov 2011
On-site

Development of the OMV / ART Sponsoring Division

OMV/ART

Position summary
Development of the OMV / ART Sponsoring Division at OMV/ART
Industries
Arts and Crafts
Energy
Business areas
Marketing

OMV/ART moves

with Peter Deisenberger//brainds

Aug 2007 - Mar 2008
Hybrid

Website

Funplanner

Position summary
Website at Funplanner
Industries
Tourism
Business areas
Information Technology

Website for the leisure booking platform Funplanner

Jan 2007 - Dec 2012
Vienna, Austria
On-site

Senior Art Director

BRAINDS/Peter Deisenberger GmbH

Position summary
Senior Art Director at BRAINDS/Peter Deisenberger GmbH
Industries
Advertising
Professional Services
Business areas
Marketing
Strategy

consulting driven ideation and design work in Austria’s leading strategic branding bureau

Jan 2007 - Dec 2012
Vienna, Austria

Design, Art Direction & Conceptualisation

Freelance

Position summary
Design, Art Direction & Conceptualisation at Freelance
Industries
Advertising
Media and Entertainment
Business areas
Marketing

Creative Collaboration with various publishers, studios, and agencies

Jan 2007 - Dec 2011
Vienna, Austria

Senior Art Director

Sieben (now: Serviceplan Austria)

Position summary
Senior Art Director at Sieben (now: Serviceplan Austria)
Industries
Advertising
Business areas
Marketing
Jan 2005 - Dec 2007
Dubai, United Arab Emirates

Art Director

Tonic Int’l

Position summary
Art Director at Tonic Int’l
Industries
Advertising
Media and Entertainment
Business areas
Marketing
Jan 2005 - Dec 2007
Dubai, United Arab Emirates

Senior Art Director

Wunderman Dubai

Position summary
Senior Art Director at Wunderman Dubai
Industries
Advertising
Business areas
Marketing
Jan 2004 - Dec 2005
Manama, Bahrain

Senior Graphic Designer

ARTObrand

Position summary
Senior Graphic Designer at ARTObrand
Industries
Advertising
Business areas
Marketing
Mar 2002 - Sep 2002
On-site

E-reading-System

Bound in Bytes

Position summary
E-reading-System at Bound in Bytes
Industries
Information Technology
Media and Entertainment
Business areas
Information Technology
Product Development

E-reading system for the literature platform Bound in Bytes

Jan 2002 - Dec 2004
Austria

Art Director/Senior Graphic Designer

Montfort Werbung

Position summary
Art Director/Senior Graphic Designer at Montfort Werbung
Industries
Advertising
Business areas
Marketing
Jan 1999 - Present
Hybrid

various logo / corporate-design projects

Various

Jan 1998 - Dec 2002
Vienna, Austria

Graphic Artist

Demner, Merlicek & Bergmann

Position summary
Graphic Artist at Demner, Merlicek & Bergmann
Industries
Advertising
Business areas
Marketing
Jan 1998 - Dec 2002
Vienna, Austria

Art Director

FCB Kobza

Position summary
Art Director at FCB Kobza
Industries
Advertising
Business areas
Marketing
Jan 1998 - Dec 2002
Vienna, Austria

Art Director/Designer/Conceptioner

Freelance

Position summary
Art Director/Designer/Conceptioner at Freelance
Industries
Advertising
Business areas
Marketing

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Professional Services, Food and Beverage, Tourism, and Construction.

Advertising
Media and Entertainment
Professional Services
Food and Beverage
Tourism
Construction
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Information Technology, and Product Development.

Marketing
Strategy
Information Technology
Product Development
Profile match chart

Summary

Using my skillset & personality to make the world a more beautiful place & declutter the chaos. Every project, every task.

Skills

  • Pro Ai Prompting

  • Social Media

  • Web 4.0 Conceptualization

  • Adobe Creative Suite

  • Indesign

  • Photoshop

  • Illustrator

  • Quarkxpress

  • Windows Office

  • Various Ai-Tools (Midjourney, Chatgpt, ...)

  • Hand-Compositing

  • Calligraphy

  • Font-Development

  • Book Making

  • Knowledgeable Typography

  • Figma

  • Premiere

  • After Effects

  • Canva

  • Sketch

  • Capcut

  • Fontographer

  • Ms Power Bi

  • Coreldraw

  • Director

  • Extreme 3d

  • 4d Cinema

  • Mentoring And Teaching

  • English Study-Platforms

  • Ms

  • Unix

  • Macos

  • Technology

  • Art & Architecture

  • Literature

  • The Motion Picture

  • Theatre

  • Typography

  • Advertising

  • Philosophy

  • Travelling

  • Exploring The World & Beyond

  • Ambient Ideas

  • App Design

  • Artworking

  • Branding

  • Brochures

  • Business Cards

  • Campaigns

  • Catalogues

  • Design Consulting

  • Guerilla Marketing

  • Interior Accessorisation

  • Naming, Claims And Slogans

  • Newspapers

  • Packaging

  • Print Production

  • Posters

  • Signage Systems

  • Shop Design

  • Special Finishing Ideas

  • Ux / Ui / Cj

  • Web / Screen Design

  • Window Displays

Languages

German
Native
English
Advanced

Education

Oct 1995 - Jun 1997

Communication College for Design, WIFI NÖ

Design

Oct 1993 - Jun 1995

Karl-Franzens-University

Studies of the law

Oct 1992 - Jun 1993

TU Graz

Studies of telematics

...and 1 more

Certifications & licenses

Book production

Felt

HTML + CSS Properties

Hand typesetting

Calligraphy

B/W photography & development

Font development

Typography

Figurative drawing

pdfX

pro-Kurse InDesign

Statistics

Experience

Total positions 25
Experience in Advertising 29 y
Avg length 3 y 8 m
Longest experience 27 y 9 m

Global experience

Countries worked in 3 (Austria, United Arab Emirates, Bahrain)
Primary country Austria

Expertise

Recent roles Development of visual concept, Development of editorial concept, Diverse guides
Main industries Advertising, Media and Entertainment, Professional Services
Main business areas Marketing, Strategy, Information Technology

Qualifications

Certifications earned 11

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Harald is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.

Harald speaks the following languages: German (Native), English (Advanced).

Harald has at least 29 years of experience. During this time, Harald has worked in at least 21 different roles and for 24 different companies. The average length of individual experience is 1 year and 2 months. Note that Harald may not have shared all experience and actually has more experience.

Based on recent experience, Harald would be well-suited for roles such as: Development of visual concept, Development of editorial concept, Diverse guides.

Harald's most recent position is Development of visual concept at Medienhaus K&T Verlag.

In recent years, Harald has worked for Medienhaus K&T Verlag, Region Karwendel, Gault&Millau, since1973, and Various.

Harald is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Harald also has some experience in Food and Beverage, Tourism, and Arts and Crafts.

Harald is most experienced in business areas like Marketing, Strategy, and Information Technology. Harald also has some experience in Product Development.

Harald has recently worked in industries like Advertising, Media and Entertainment, and Food and Beverage.

Harald has recently worked in business areas like Marketing.

Harald attended Communication College for Design, WIFI NÖ for Design.

Harald has 11 certificates. Among them, these include: Book production, Felt, and HTML + CSS Properties.

Harald is immediately available part-time for suitable projects.

Daily rate distribution

0% 25% 50% 75% 100%
10% of experts charge less than €640 per day.
40% of experts charge between €640 and €800 per day.
20% of experts charge between €800 and €960 per day.
30% of experts charge €960 or more per day.
<€640 €640-​800 €800-​960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Rate comparison chart
Daily rate avg. 798 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 760 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.