Stefanie Kellner-Founder & Digital Marketing Freelancer
Check rate
Experience
Founder & Digital Marketing Freelancer
reach+recruit
- Built and scaled full-funnel growth and lead-gen campaigns managing €500K+ annual ad spend and improving lead-to-SQL efficiency by 30% for B2B and SaaS clients
- Developed HubSpot CRM automation including lifecycle stages, lead scoring, attribution reporting, and multi-step nurture workflows to increase pipeline velocity
- Managed conversion-focused website and landing page optimization
- Led cross-functional project teams streamlining marketing operations
- Selected clients: Usercentrics, Organon, KUKA Robotics, WeWash
Senior Educational Content Manager
Personio
- Led SaaS product communication and digital customer education, managing content delivery across HubSpot CRM and Zendesk
- Owned cross-departmental enablement projects, collaborating with SEO, CRO & conversion-focused product, CX, and marketing to build scalable content workflows
- Served as interim team lead from 2020 to 2021
Senior Content Writer
Gessulat/Gessulat Agency
- Managed paid and organic social campaigns across Instagram, Facebook, Snapchat, and LinkedIn
- Developed storytelling frameworks, content calendars, and brand guidelines for digital communication
Editorial and content marketing roles
BMW Excellence Club
Editorial and content marketing roles
Bauer Media Group
Editorial and content marketing roles
IPPEN.MEDIA
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Automotive, Media and Entertainment, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Customer Service, and Product Development.
Summary
Digital marketer with 10+ years of experience in B2B and SaaS growth. I build scalable demand-gen engines across paid acquisition, CRM automation (HubSpot), SEO/CRO, and full-funnel performance. I lead complex marketing projects end-to-end and collaborate cross-functionally to deliver measurable growth outcomes and team efficiency.
Skills
- Growth Marketing Strategy
- Lead Gen & Crm Automation (Hubspot)
- Paid Ads (Google, Meta, Linkedin)
- Seo, Cro & Conversion-Focused Website Optimization
- Project & Stakeholder Management
- Cross-Functional Collaboration
- Marketing Analytics & Attribution (Sqls, Roi, Lifecycle Stages)
Languages
Education
Universidade Federal de Minas Gerais
Student Exchange Year · Belo Horizonte, Brazil
University of Augsburg
B.A. in Applied Intercultural Linguistics · Applied Intercultural Linguistics · Augsburg, Germany
Certifications & licenses
Make.com Advanced
SEMrush Advanced
Usercentrics CMP & SST
HubSpot CRM
SEM & Web Analytics
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Stefanie is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Stefanie speaks the following languages: German (Advanced), English (Advanced), Portuguese (Advanced), Spanish (Intermediate), French (Intermediate), Italian (Intermediate).
Stefanie has at least 15 years of experience. During this time, Stefanie has worked in at least 4 different roles and for 6 different companies. The average length of individual experience is 2 years and 5 months. Note that Stefanie may not have shared all experience and actually has more experience.
Based on recent experience, Stefanie would be well-suited for roles such as: Founder & Digital Marketing Freelancer, Senior Educational Content Manager, Senior Content Writer.
Stefanie's most recent position is Founder & Digital Marketing Freelancer at reach+recruit.
In recent years, Stefanie has worked for reach+recruit and Personio.
Stefanie is most experienced in industries like Advertising, Automotive, and Media and Entertainment. Stefanie also has some experience in Information Technology.
Stefanie is most experienced in business areas like Marketing, Project Management, and Customer Service. Stefanie also has some experience in Product Development.
Stefanie has recently worked in industries like Advertising and Information Technology.
Stefanie has recently worked in business areas like Marketing, Project Management, and Customer Service.
Stefanie holds a Bachelor in Applied Intercultural Linguistics from University of Augsburg.
Stefanie has 6 certificates. Among them, these include: Google Ads Partner, Make.com Advanced, and SEMrush Advanced.
The availability of Stefanie needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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