Andreas Bass - Interim Senior SEA Manager (Freelance)

Q: Where is Andreas based?

Andreas is based in Berlin, Germany .

Q: What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Advanced), Italian (Advanced) .

Q: How many years of experience does Andreas have?

Andreas has at least 13 years of experience. During this time, Andreas has worked in at least 12 different roles and for 17 different companies . The average length of individual experience is 1 year and 9 months . Note that Andreas may not have shared all experience and actually has more experience.

Q: What is Andreas's latest experience?

Andreas's most recent position is Interim Senior SEA Manager (Freelance) at Havas Media Germany GmbH .

Q: What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Havas Media Germany GmbH , Hurra Communications GmbH , prepend GmbH , Parfümerie Douglas GmbH , and Schumann Burghart LLP .

Q: Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Advertising , Professional Services , and Media and Entertainment . Andreas also has some experience in Government and Administration , Healthcare , and Banking and Finance .

Q: Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Marketing , Operations , and Project Management . Andreas also has some experience in Information Technology .

Q: Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Advertising , Professional Services , and Cosmetics .

Q: Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Marketing and Project Management .

Recommended expert

Berlin, Germany

Experience

Jul 2022 - Nov 2022

5 months

Interim Senior SEA Manager (Freelance)

Havas Media Germany GmbH

Management and optimization of SEA campaigns (Google Ads, Microsoft Ads, Amazon Ads)

Apr 2022 - Nov 2022

8 months

Interim Senior SEA Manager (Freelance)

Hurra Communications GmbH

Management and optimization of SEA campaigns (Google Ads, Microsoft Ads)

Feb 2022 - Nov 2022

10 months

Google Ads Consultant (Freelance)

prepend GmbH

Setup of the Google Ads account (Search)
Ongoing optimization of the campaigns

Apr 2021 - Sep 2021

6 months

SEA Freelancer

Parfümerie Douglas GmbH

Management and optimization of SEA campaigns (Google Shopping, Dynamic Search Ads, text ads), Bing campaigns, and price comparison campaigns
Coordination and project management within the SEA team

Aug 2020 - Feb 2021

7 months

Interim Account Manager (Freelance)

Sparkassen-Finanzportal

Setup of search and display campaigns
Operational management (managing the Google Ads account)

May 2018 - Dec 2020

2 years 8 months

Performance Marketing Consultant (Freelance)

Berliner Verkehrsbetriebe (BVG)

Development of a performance marketing strategy (SEM, SEA)
Setup of all Google Ads accounts (Search, Display, App campaigns)
Monitoring and optimization of campaigns

Mar 2018 - Nov 2022

4 years 9 months

Google Ads Consultant (Freelance)

Schumann Burghart LLP

Setup of the Google Ads account (Search)
Ongoing optimization of campaigns

Dec 2016 - Jan 2017

2 months

YouTube Ads Interim Manager (Freelance)

fischerAppelt

Two-month interim role
Managing multiple accounts (automotive industry)
Setup and optimization of TrueView campaigns (YouTube Ads)

Dec 2015 - Dec 2016

1 year 1 month

Performance Marketing Consultant (Freelance)

Ampya (ProSiebenSat1 Media)

Development of a performance marketing strategy (SEM, SEA)
Setup of all Google Ads accounts (Search, Display, App campaigns)
Ongoing optimization of campaigns

Aug 2015 - Nov 2022

7 years 4 months

Google Ads Consultant (Freelance)

Existenzgründerhilfe Berlin

Regular audits of Google Ads campaigns
Creation of an action plan to optimize campaigns

Dec 2014 - Nov 2022

8 years

SEA Consultant/Freelancer

Online Marketing Bass

10 years of experience as a freelance Google Ads (interim) manager
Focus: lead generation
B2B projects at: prepend GmbH, Schumann Burghart LLP
B2C projects at: Douglas, Berliner Verkehrsbetriebe (BVG), Sparkassen-Finanzportal, fischerAppelt
Google Ads certifications (valid until 01/2023)

Dec 2014 - Feb 2016

1 year 3 months

Performance Marketing Consultant (Freelance)

WATCHEVER GmbH (Vivendi)

Restructuring the Google Ads accounts after product relaunch
Ongoing optimization of all Google Ads campaigns (Search, Display, Video, App, Remarketing)

Sep 2012 - Nov 2014

2 years 3 months

Senior SEM/SEA Manager

WATCHEVER GmbH (Vivendi)

Responsibility for acquiring new customers through SEM/SEA
Development of a holistic SEM/SEA strategy (Search, Display, Video, and App campaigns)
Setup of all Google Ads and Microsoft Bing accounts
Consistent testing, analysis, and optimization of campaigns

Oct 2011 - Sep 2012

1 year

Google Ads (SEM/SEA) Freelancer

Strategic consulting (analysis, strategy, Google Ads account setup)
Operational management (Google Ads account support)
Google Ads interim management

Aug 2011 - Sep 2011

2 months

Project management training with MS Project

Business Trends Academy (BTA Berlin) GmbH

Jul 2010 - Jun 2011

1 year

Marketing Manager

mashero GmbH

May 2009 - Aug 2009

4 months

Further training in website development and online shop

Artur Speer Akademie

Sep 2003 - Jun 2004

10 months

Civilian service: assistant in the neurological intensive care unit

Municipal Hospital Munich-Harlaching

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Media and Entertainment, Government and Administration, Healthcare, and Cosmetics.

Advertising

Professional Services

Media and Entertainment

Government and Administration

Healthcare

Cosmetics

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Operations, Project Management, and Information Technology.

Marketing

Operations

Project Management

Information Technology

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Advanced

Italian

Advanced

Education

Oct 2007 - Apr 2009

Bordeaux Management School, Universidad Rey Juan Carlos

Master in International Marketing · International Marketing · Bordeaux, France · 15,5/20 (1,3)

Oct 2004 - Sep 2007

Universität Passau, University of Western Sydney

Cultural Economics (Bachelor of Arts) · Cultural Economics · Passau, Germany · 1,8

Sep 1994 - Jun 2003

Georg-Büchner-Gymnasium Rheinfelden

High school diploma · Rheinfelden, Germany · 1,0

Certifications & licenses

Google Ads Certifications

Statistics

Experience

Total positions 18

Experience in Advertising 10 y

Avg length 1 y 10 m

Longest experience 7 y 11 m

Expertise

Recent roles Interim Senior SEA Manager (Freelance), Google Ads Consultant (Freelance), SEA Freelancer

Main industries Advertising, Professional Services, Media and Entertainment

Main business areas Marketing, Operations, Project Management

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

December 2022

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Berlin, Germany.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Advanced), Italian (Advanced).

How many years of experience does Andreas have?

Andreas has at least 13 years of experience. During this time, Andreas has worked in at least 12 different roles and for 17 different companies. The average length of individual experience is 1 year and 9 months. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: Interim Senior SEA Manager (Freelance), Google Ads Consultant (Freelance), SEA Freelancer.

What is Andreas's latest experience?

Andreas's most recent position is Interim Senior SEA Manager (Freelance) at Havas Media Germany GmbH.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Havas Media Germany GmbH, Hurra Communications GmbH, prepend GmbH, Parfümerie Douglas GmbH, and Schumann Burghart LLP.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Advertising, Professional Services, and Media and Entertainment. Andreas also has some experience in Government and Administration, Healthcare, and Banking and Finance.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Marketing, Operations, and Project Management. Andreas also has some experience in Information Technology.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Advertising, Professional Services, and Cosmetics.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Marketing and Project Management.

What is Andreas's education?

Andreas holds a Master in International Marketing from Bordeaux Management School, Universidad Rey Juan Carlos and a Bachelor in Cultural Economics from Universität Passau, University of Western Sydney.

Does Andreas have any certificates?

Andreas has 1 certificate: Google Ads Certifications.

What is the availability of Andreas?

Andreas is immediately available for suitable projects.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.