Isabel Gruß-Founder & CEO
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Experience
Founder & CEO
VA Village Adventures UG
- Travel brokerage
- Development and management of a digital travel booking platform
- Management, controlling, sales
- Concept and implementation of online marketing (SEO, ads, social media)
Senior Digital Product Manager
Greater GmbH
- Strategic concept development and product development of multi-month coaching programs
- Didactic development of digital e-learning formats with a focus on learning psychology structure and user centering
- Project management and coordination of interdisciplinary teams
- Target group analysis, positioning, and ongoing competitor analysis
Product Manager
VNR Verlag für die Deutsche Wirtschaft AG (Computerwissen specialist publisher)
- Coordination of the product process (topic planning, editorial management + production)
- New product development for a digital platform
- Development, implementation, and controlling of marketing measures in print media, email marketing, online newsletter ads, and sales webinars
- Leadership and management of editorial teams and external service providers
Event Marketing Manager
Deutsch, Rubers, Oberdieck GbR (RUBDE)
- Planning, implementation, and controlling of sales and trade fair stands
- Team leadership of up to 15 people at international music and sports festivals
- Logistics and optimization of the webshop
Project Manager Event/Promotion & Sales Support
Cleveland GmbH
- Project management at various events (team leadership for up to 20 people)
- Planning and execution of sponsorship events, trade fairs, internal large-scale events, and sales-promoting measures in retail
Industry Experience
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Experienced in Education, Media and Entertainment, Retail, Advertising, Tourism, and Sport.
Business Area Experience
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Experienced in Project Management, Marketing, Product Development, Operations, Strategy, and Sales.
Skills
- Ms Office
- Adobe Illustrator
- Google Analytics
- Wordpress & Elementor
- Canva
- Figma
- Trello, Asana
- Miro
Languages
Education
FOM University of Applied Sciences for Economics & Management
M.Sc. · Marketing & Communication · Cologne, Germany
Stellenbosch University
Semester abroad · Stellenbosch, South Africa
Business and Information Technology School (BiTS)
B.Sc. · Sports & Event Management · Iserlohn, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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Professionals working in or nearby Cologne, Germany
