Professional Scrum Product Owner I (PSPO I)

• Develop data products as part of a Data Mesh / Medallion architecture on Databricks and Azure Synapse.
• Build Power BI dashboards using consolidated data from multiple source systems (sales, service, contracts, inventory data).
• Define KPIs and reporting standards in close collaboration with business stakeholders.

BMW AG · Mercedes-Benz AG · Munich Re · CARIAD / VW Group

• Leading UX and product direction of PromptM, an enterprise AI prompt management platform at BMW, designing human-agent interaction models, role-based governance flows, and a Playground testing environment for prompt validation and iteration
• Redesigned insurance policy workflows at Munich Re, restructuring form layouts, improving field prioritisation based on user needs, and introducing new design components into the existing product system
• Led end-to-end UX at BMW shopfloor: user flows, wireframes, usability testing, and Figma design system adopted across 5+ agile squads, reducing order processing time by 35%
• UX Coach at Mercedes-Benz, upskilling 50+ team members in user research, usability testing, and agile UX methods; reduced design-to-dev handoff by 30%
• Facilitated 10+ design sprints and discovery workshops; enforced WCAG 2.1 AA accessibility across all deliverables

PMO & Project Organization Blueprint for Restructuring

Renewable Energy / Solar Equipment

Technologies / Methods: PMO setup, KPI tracking, project organization, Jira, Confluence

• Developed measures to improve management control during a restruct...

• Release Management
• Project Management
• Business Analysis
• Scrum
• SAFe

• Founded the first online start-up with projects around regional online portals, e-commerce and price comparison while still studying.

• Grew the start-up into successful companies.

• Led the vision, strategy, and roadmap for the Analytics and Data Visualization module of a Reputation Management platform for hotels, restaurants, and points of interest, resulting in increased user engagement.
• Conducted 10-15 experiments and A/B tests per month to validate hypotheses through user feedback and data-driven insights to improve adoption, engagement and iteratively enhance product features.
• Defined product specifications with clear requirements (Jobs to Be Done, user stories), user flows, and AI-generated prototypes, while establishing accuracy, precision, and recall benchmarks for LLM models.
• Collaborated with the product trio to apply web scraping, embedded BI, and RAG techniques, enhancing sentiment analysis and expanding the product into new verticals (restaurants, points of interest).
• Developed go-to-market strategies and utilized Ring Deployment framework to launch product features.
• Applied the WSJF framework to manage the product backlog, ensuring development efforts aligned with business goals and stakeholder priorities.
• Effectively communicated product strategy and results to C-level executives, securing buy-in for critical initiatives.
• Employed Opportunity Solution Tree model to identify opportunities, refining product strategy accordingly.

• Led €2M enterprise delivery across European and LATAM markets, with on-time, on-budget execution.
• Established PMO governance covering risk, change control and executive reporting.
• Owned vendor selection, contract negotiation and SLA governance for scalable long-term solutions.
• Drove IT-Business alignment with roadmap plans focused on cost optimization and customer value.
• Delivered MAUT, PIM Upgrade, Data Syndication and Healthcare application initiatives across Waterfall, Hybrid and Agile projects.

Digital Strategy & Enterprise Architecture Industry 4.0 Sustainable Supply Chains Digital Twins, Data Spaces and Digital Product Passports Manufacturing, Energy, Automotive, Transport&Logistics, Mining Management Consulting Business Architecture Digital Business Model

• Business and technical consulting for master data supply and process management
• Support with transition management
• Process optimization
• Interface definition

• Customer discovery and product-market fit validation: AI tutoring platform
• MVP experiments: customer interviews, landing page tests
• Entrepreneurship training: product-market fit, go-to-market strategy

• Led Customer Success for a SaaS platform focused on digital advertising transparency and ad fraud prevention, supporting key clients and agency networks across Europe.
• Partnered with Product and Tech teams to improve data quality, tracking integrity, and reporting accuracy in complex digital environments.
• Developed structured frameworks to strengthen customer relationships, improve retention, and align platform use with evolving privacy and compliance requirements.

• Program to equip professionals with the knowledge to strategically implement and manage AI in business including practical AI applications e.g. ChatGPT, copy.ai, make.com, Voiceflow, Midjourney
• Covering generative AI, strategic implementation, leadership, ethics, and AI business transformation with use cases for marketing, sales, operations and HR

• Overall responsibility for the quality of module KH
• Technical leadership and coordination of a module lead team
• Analysis of design models and alignment of technical requirements
• Preparation of risk analyses and presentations, and presenting them to decision-makers
• Test management, development, coordination and approval of current test cases and their prioritization for test events
• Test planning for different test phases
• Coordination of test phases with other departments to ensure relevant aspects of business operations
• Prioritization of handling existing bugs/tickets
• Tracking and validation of the quality of problem management
• Consistency checks, planning, prioritization and sorting of tickets
• Preparation and coordination of required test data
• Tracking ALM (QC) processes and their implementation at module level
• Collaboration with interface partners for bug fixes
• Ensuring effective communication within the team and with interface partners
• Coordination of tasks when processing tickets in ML KH
• Tracking, assignment and clarification of bug-fix scheduling
• Close collaboration and management of suppliers (at module level), the development department, and external partners
• Planning, development, execution and evaluation of functional tests
• Conducting functional end-to-end tests
• Weekly reports on current test and defect status to management committees
• Planning and executing performance and load tests to ensure that SOA applications meet expected performance and scalability requirements
• Developing test strategies and test plans for SOA-based applications
• Defining test objectives and criteria to ensure services meet requirements
• Integration of test automation

• Operations and extensions of Azure DevOps pipelines

• Operations and extensions of AWS services

• Citrix (Windows 10, Bitwarden)

• AWS: ECR, EKS, CloudFront CDN, Route 53, VPC peering and CNI upgrade, Atlas MongoDB, S3 buckets, static website hosting

• Azure: build and deploy with DevOps pipelines