Professional Scrum Product Owner I (PSPO I)

• Concept, interaction and UX for XR experiences for the automotive industry
• Optimizing XR experiences
• Building experiences with AI

• Established a new venture focusing on AI-powered UX and rapid prototyping

• Leading the development of an AI-based prototyping framework and prompt optimization for product design

• Managing stakeholder relationships and strategizing go-to-market approaches

• Planning and creating coaching programs (to be launched in 2025) on AI-driven product discovery

• Developed internal processes enabling prototype creation in minutes

• Published best practices and insights on LinkedIn, driving industry interest and awareness

• Responsible for implementing and launching a group-wide transformation program in partner management using Salesforce as the central infrastructure.

• Defined business requirements for partner management, focusing on roles and permissions, and developed a comprehensive roles and permissions concept.

• Organized and facilitated agile workshops (feature blueprinting) with stakeholders, business analysts, and architects to capture and align requirements.

• Planned, coordinated, and approved all relevant requirements for the successful rollout of partner management within the Salesforce platform.

• Prioritized epics, features, user stories, and acceptance criteria to ensure alignment with the strategic objectives of the transformation program.

• Ensured the acceptance of all necessary tests within the Salesforce infrastructure before product release.

• Collaborated extensively with international vendors and partners in agile software development, applying Scrum and Kanban principles for continuous improvement.

BMW AG · Mercedes-Benz AG · Munich Re · CARIAD / VW Group

• Leading UX and product direction of PromptM, an enterprise AI prompt management platform at BMW, designing human-agent interaction models, role-based governance flows, and a Playground testing environment for prompt validation and iteration
• Redesigned insurance policy workflows at Munich Re, restructuring form layouts, improving field prioritisation based on user needs, and introducing new design components into the existing product system
• Led end-to-end UX at BMW shopfloor: user flows, wireframes, usability testing, and Figma design system adopted across 5+ agile squads, reducing order processing time by 35%
• UX Coach at Mercedes-Benz, upskilling 50+ team members in user research, usability testing, and agile UX methods; reduced design-to-dev handoff by 30%
• Facilitated 10+ design sprints and discovery workshops; enforced WCAG 2.1 AA accessibility across all deliverables

Tasks & results:

• Worked out measures to improve management control during a restructuring program (approx. 80 people involved)
• Set up PMO to enforce transparency, reporting, and data-driven decisions
• Built an integration template to move team silos (software, field installation, supply chain) into an overarching project structure with lean tracking systems for timeline, progress, and KPIs
• Technologies / methods: PMO setup, KPI tracking, project organization, Jira, Confluence

• Overall responsibility for the quality of module KH
• Technical leadership and coordination of a module lead team
• Analysis of design models and alignment of technical requirements
• Preparation of risk analyses and presentations, and presenting them to decision-makers
• Test management, development, coordination and approval of current test cases and their prioritization for test events
• Test planning for different test phases
• Coordination of test phases with other departments to ensure relevant aspects of business operations
• Prioritization of handling existing bugs/tickets
• Tracking and validation of the quality of problem management
• Consistency checks, planning, prioritization and sorting of tickets
• Preparation and coordination of required test data
• Tracking ALM (QC) processes and their implementation at module level
• Collaboration with interface partners for bug fixes
• Ensuring effective communication within the team and with interface partners
• Coordination of tasks when processing tickets in ML KH
• Tracking, assignment and clarification of bug-fix scheduling
• Close collaboration and management of suppliers (at module level), the development department, and external partners
• Planning, development, execution and evaluation of functional tests
• Conducting functional end-to-end tests
• Weekly reports on current test and defect status to management committees
• Planning and executing performance and load tests to ensure that SOA applications meet expected performance and scalability requirements
• Developing test strategies and test plans for SOA-based applications
• Defining test objectives and criteria to ensure services meet requirements
• Integration of test automation

• Program to equip professionals with the knowledge to strategically implement and manage AI in business including practical AI applications e.g. ChatGPT, copy.ai, make.com, Voiceflow, Midjourney
• Covering generative AI, strategic implementation, leadership, ethics, and AI business transformation with use cases for marketing, sales, operations and HR

• RTE/Agile Coach for the SAFe 6 (Scaled Agile Framework) rollout
• Building and establishing a LACE (Lean-Agile Center of Excellence) for several ARTs
• Using the tools: Azure DevOps with SCALE, Loop, MS Whiteboard
• Building the ART with 7 teams
• Training Product Owners, e.g. through SAFe POPM training and LearnSnacks
• Running the initial PI Planning as a Kickoff Planning Event
• Introducing a demand process

• Conducting current-state analysis & implementing program management methods following SAFe
• Developing process structures for the Cloud Controlling & Monitoring Team (CCM)
• Planning & coordination workshops to develop implementation packages and milestones for private cloud development
• Developing roadmaps at portfolio & solution levels
• Setting up a unified backlog and task management tool
• Advising and enabling project teams in agile and traditional project management methods
• Building a unified documentation platform in Confluence and Jira

• Founded the first online start-up with projects around regional online portals, e-commerce and price comparison while still studying.

• Grew the start-up into successful companies.

• Business and technical consulting for master data provisioning and process management
• Support for transition management
• Process optimization
• Interface definition

• Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
• Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
• Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
• Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence

• Moderation of ideation and blueprinting workshops with Subject Matter Experts, Business Analysts and Solution Architects to capture business requirements and to derive solution hypotheses for different value streams in the transformation project RAITT
• Documentation and refinement of requirements in MIRO, Confluence and Jira
• Reduced complexity of business requirements, invalidated the business value of features, resulting in a higher priority backlog

• Coordination of implementing IT projects, subprojects, and enhancements within DevOps
• Management of IT service providers and responsibility for the quality of IT systems while meeting strategic guidelines
• Assisting in the creation of security-relevant IT documents, including security profiles, Data@Cloud, SCA, and penetration tests
• Full project management responsibility: monitoring and ensuring adherence to resources (scope, schedule, cost, and quality)
• Defining requirement profiles for external service providers and reviewing and evaluating proposals
• Supporting the setup and management of Windows and Linux servers in collaboration with Infosys, including configuring and enabling network ports