Rupender Kaur - Digital Marketing & Content Strategy Consultant

Q: Where is Rupender based?

Rupender is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Rupender speak?

Rupender speaks the following languages: English (Native), Hindi (Native), Panjabi/Punjabi (Native), German (Advanced) .

Q: How many years of experience does Rupender have?

Rupender has at least 22 years of experience. During this time, Rupender has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 4 years and 5 months . Note that Rupender may not have shared all experience and actually has more experience.

Q: What is Rupender's latest experience?

Rupender's most recent position is Digital Marketing & Content Strategy Consultant at Self-employed .

Q: What companies has Rupender worked for in recent years?

In recent years, Rupender has worked for Self-employed and Rupasa .

Q: Which industries is Rupender most experienced in?

Rupender is most experienced in industries like Retail , Information Technology , and Healthcare . Rupender also has some experience in Arts and Crafts , Professional Services , and Education .

Q: Which business areas is Rupender most experienced in?

Rupender is most experienced in business areas like Marketing , Finance , and Product Development . Rupender also has some experience in Operations , Quality Assurance , and Supply Chain Management .

Q: Which industries has Rupender worked in recently?

Rupender has recently worked in industries like Retail and Arts and Crafts .

Q: Which business areas has Rupender worked in recently?

Rupender has recently worked in business areas like Marketing , Product Development , and Supply Chain Management .

Recommended expert

Munich, Germany

Experience

Jan 2022 - Present

4 years 3 months

Munich, Germany

Digital Marketing & Content Strategy Consultant

Self-employed

Partnered with consumer brands to drive sales growth through targeted affiliate and content marketing campaigns
Built and monetized a content-to-commerce funnel, converting digital audiences into measurable revenue within the first five months of launch
Conceptualized, scripted, filmed, and edited SEO-optimized product review videos, reaching 56K+ views and 4K+ watch hours in the first year
Applied SEO, keyword targeting, and audience analytics to enhance conversion rates, click-throughs, and retention
Collaborated with brands to design discount campaigns and optimize messaging for performance marketing outcomes
Utilized YouTube Studio, Google Analytics, and AI tools (ChatGPT, Gemini, Claude) to refine strategy, identify trends, and improve campaign ROI

Jan 2017 - Dec 2021

5 years

Munich, Germany

Founder & Owner of Amazon eCommerce Business

Rupasa

Founded and scaled a cross-border Amazon FBA business, importing hand-crafted heritage art from India to Germany and building a profitable D2C brand that promoted sustainable community craftsmanship
Led the complete product and operations lifecycle — from market gap identification, supplier sourcing, and quality control to pricing, branding, and fulfillment across six EU marketplaces
Managed the end-to-end inbound and outbound supply chain, including supplier negotiations, import documentation, customs clearance, and Amazon FBA shipments through DHL and Amazon logistics
Leveraged the full suite of Amazon Seller Central capabilities — FBA, Ads, storage, and analytics — to drive visibility and conversion, earning Amazon’s Choice recognition and 4.8★ average customer ratings
Developed SEO-optimized product listings with data-led keyword targeting and storytelling, driving top-ranking placements and strong conversion rates
Executed performance marketing and A/B testing on pricing, visuals, and campaigns to optimize ROI
Led end-to-end digital marketing campaigns from planning to execution, leveraging Amazon Deals and Sponsored Ads to maximize reach and conversion
Maintained exceptional customer satisfaction and retention, supported by efficient logistics, responsive service, and consistent product quality

Jan 2011 - Dec 2016

6 years

Bonn, Germany

Business Excellence & Performance Manager

AGFA Healthcare

Engaged with global leadership to develop and manage a Balanced Scorecard, providing 360° view of business and operational performance to support data-driven decision-making
Led a company-wide KPI improvement program, aligning finance, operations, and quality teams to enhance efficiency, accountability, and performance transparency
Managed a €9M annual budget, driving financial control, and strategic planning within a global matrix environment
Designed and executed a global communication and training initiative promoting the “Do it right the first time” quality culture, engaging over 3,500 employees worldwide
Directed the requirements definition and global rollout of an Enterprise Quality Management System (EQMS), streamlining processes and improving audit readiness across multiple business units
Strengthened cross-functional collaboration between regional teams and headquarters, reinforcing a culture of continuous improvement and performance excellence

Jan 2008 - Dec 2011

4 years

Basel, Switzerland

Client Engagement & Business Performance Consultant

Cognizant Technology Solutions

Managed a $30M client portfolio spanning 13 global projects, ensuring delivery excellence, financial control, and KPI adherence
Secured a multi-year, $25M engagement win through strategic RFP planning, solution design, and executive-level presentations
Drove a 12% year-on-year revenue increase by introducing new billing and performance tracking frameworks aligned with client outcomes
Led cross-functional communication and reporting between global delivery teams and Novartis leadership, enhancing transparency and trust
Established a data-driven governance process, publishing monthly financial and operational dashboards that informed executive decisions

Jan 2004 - Dec 2007

4 years

New Delhi, India

Software Engineer | Product Development

Compro Technologies

Developed and deployed eLearning software solutions used by global education providers, impacting over 30 million students worldwide
Led a team of five developers through a full software development lifecycle — requirements analysis, coding, testing, and client delivery
Conducted client requirement analysis and third-party vendor evaluations, ensuring timely and high-quality software releases
Built a strong foundation in software design, data structures, and user-centric development, later leveraged to adopt advanced digital and AI marketing tools

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Information Technology, Healthcare, Arts and Crafts, Professional Services, and Education.

Retail

Information Technology

Healthcare

Arts and Crafts

Professional Services

Education

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Finance, Operations, Quality Assurance, and Supply Chain Management.

Marketing

Product Development

Finance

Operations

Quality Assurance

Supply Chain Management

Summary

Results-driven Digital Marketing and eCommerce Professional with 10+ years’ cross-industry experience spanning global corporations and entrepreneurial ventures.

Proven ability to scale D2C and Amazon businesses through AI-powered marketing, SEO/SEM, PPC, and Amazon Ads optimization.

Skills

Digital Growth & Performance Marketing: Seo, Sem, Ppc, Google Ads, Amazon Ads, Affiliate & Influencer Campaigns, Conversion Optimization, A/b Testing
E-commerce Expertise: Amazon Seller Central, Product Listings & Ranking Optimization, Marketplace Analytics
Ai & Analytics: Chatgpt, Gemini, Copilot, Deepseek, Claude, Google Analytics, Data-driven Campaign Insights
Content & Brand Strategy: Video & Content Creation, Social Media Campaigns, Brand Storytelling
Business Operations: Budgeting, Kpi Tracking, Cross-functional Collaboration, Training & Process Improvement

Languages

English

Native

Hindi

Native

Punjabi

Native

German

Advanced

Education

Oct 2007 - Jun 2008

Purdue University, GISMA Business School

MBA · Business Administration · Germany

Oct 2000 - Jun 2004

National Institute of Technology, Allahabad

Bachelor of Technology, Mechanical Engineering · Mechanical Engineering · India

Certifications & licenses

AI-Powered Digital Marketing

London Business School

Statistics

Experience

Total positions 5

Experience in Retail 9 y

Avg length 4 y 7 m

Longest experience 5 y 11 m

Global Experience

Countries worked in 3 (Germany, Switzerland, India)

Primary country Germany

Expertise

Recent roles Digital Marketing & Content Strategy Consultant, Founder & Owner of Amazon eCommerce Business, Business Excellence & Performance Manager

Main industries Retail, Information Technology, Healthcare

Main business areas Marketing, Product Development, Finance

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rupender based?

Rupender is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Rupender speak?

Rupender speaks the following languages: English (Native), Hindi (Native), Panjabi/Punjabi (Native), German (Advanced).

How many years of experience does Rupender have?

Rupender has at least 22 years of experience. During this time, Rupender has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 5 months. Note that Rupender may not have shared all experience and actually has more experience.

What roles would Rupender be best suited for?

Based on recent experience, Rupender would be well-suited for roles such as: Digital Marketing & Content Strategy Consultant, Founder & Owner of Amazon eCommerce Business, Business Excellence & Performance Manager.

What is Rupender's latest experience?

Rupender's most recent position is Digital Marketing & Content Strategy Consultant at Self-employed.

What companies has Rupender worked for in recent years?

In recent years, Rupender has worked for Self-employed and Rupasa.

Which industries is Rupender most experienced in?

Rupender is most experienced in industries like Retail, Information Technology, and Healthcare. Rupender also has some experience in Arts and Crafts, Professional Services, and Education.

Which business areas is Rupender most experienced in?

Rupender is most experienced in business areas like Marketing, Finance, and Product Development. Rupender also has some experience in Operations, Quality Assurance, and Supply Chain Management.

Which industries has Rupender worked in recently?

Rupender has recently worked in industries like Retail and Arts and Crafts.

Which business areas has Rupender worked in recently?

Rupender has recently worked in business areas like Marketing, Product Development, and Supply Chain Management.

What is Rupender's education?

Rupender holds a Master in Business Administration from Purdue University, GISMA Business School and a Bachelor in Mechanical Engineering from National Institute of Technology, Allahabad.

Does Rupender have any certificates?

Rupender has 1 certificate: AI-Powered Digital Marketing.

What is the availability of Rupender?

Rupender is immediately available part-time for suitable projects.

What is the rate of Rupender?

Rupender's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.