Mixpanel Experts in Berlin

Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.

• Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
• Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
• Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
• Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
• Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.

• Fractional leadership; consulting growth-stage startups and scale-ups on data strategy, ML products, and platform foundations
• Building decisioning systems for growth, personalization, & product experimentation, across e-Commerce, Digital Health, Energy, and Logistics
• Exploring Agentic AI & LLM-based tooling for production readiness patterns

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Built a JTBD-based prioritization framework for 3,000+ accumulated feature requests, identified 27 broker jobs, validated 8 through 25 user interviews, and used the resulting job map as a live prioritization filter for all incoming channels (Upvoty, CSAT, consulting tickets).
• Responsible for the Scout24 Lighthouse initiative: Document Intelligence with full RAG architecture (semantic chunking, bge-m3 embeddings, pgvector, BM25+Dense hybrid retrieval).
• Reduced lead time of customer feature requests to 3.1 days through code analysis, ticket specification, and independent implementation using a coding agent (Codex).
• Developed an LLM-based support agent (GPT-4o mini, Codex-generated merge requests) that reduced 3rd-level escalations from 40% to 5% of all monthly tickets.
• Integrated six partners through technical coordination, specification, backlog and release management, and led seven full stack developers.
• Eliminated regulatory exposure for brokers in six weeks through risk analysis (BGH ruling on distance selling/GDPR), new audit features, and coordination with legal and data protection officers.

• Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”

• Leading product strategy and platform development for B2B sustainability solutions.

• Attempted founding of a platform for career development and personal coaching
• Top 3 placement in the Berlin-Brandenburg business plan competition
• Conducted independent market analysis and user research
• Built a comprehensive knowledge graph for roles, skills, and experiences
• Data transformation and setting up data pipelines on Azure

• Embedded product strategy into a delivery-focused agency, reducing scope creep and increasing product velocity.
• Owned cross-functional delivery processes, from discovery to MVP rollout across e-commerce and event platforms.
• Formalised product rituals (epics, metrics, reviews) for multiple B2B clients.

• Hired and mentored small design team; improved cross-functional collaboration
• Guided brand & CI evolution for improved product-market-fit; supported rollout across teams & channels
• Improved team processes and adapted workflows to shifting requirements
• Creation, maintenance of a Design System for product, content & marketing
• End-to-end product design for key features (e.g. onboarding, digital therapy modules) in a regulated health market, aligning with medical & business needs
• Supported marketing, sales & content teams in print, merchandise, web & motion
• Stakeholder management & collaboration across departments

• Worked with multiple clients on short- and mid-term engagements, leading the delivery of data-driven SaaS and analytics solutions.
• Coached and supported cross-functional teams with a strong focus on execution, working closely with senior and C-level stakeholders through regular alignment and decision-making.
• Focused on automating data workflows, integrating backend systems, and turning technical requirements into scalable product outcomes.
• Led delivery of automated data capabilities across client platforms, streamlining customer data integration and reducing manual processing by up to 60% within 6 months.
• Translated and aligned technical and business requirements for Shipzero into prioritized user stories, accelerating delivery and enabling ~€450K in annualized cost savings.

• Lead a climate tech consultancy end to end, coordinating cross-functional teams, owning client strategy and project management, and delivering ESG strategies and AI-first products.
• Stay hands-on across discovery, analytics, roadmapping, architecture, and QA to safeguard execution quality.
• Designed, developed, and launched Jody, an AI travel planner (demo credentials provided).

• Strategic portfolio management: Own the product vision and multi-year strategic roadmap for the global InventoryAutomation portfolio. Managed the integration of AI-powered efficiency tools across multiple operating entities, ensuring alignment with complex regulatory and governance standards.
• AI/ML impact at scale: Spearheaded mission-critical AI initiatives that automated 70% of global inventory rules. Leveraged predictive modeling to reduce manual errors by 40%, resulting in multi-million euro annual operational savings.
• Operational optimization: Defined and tracked high-level success metrics (e.g., CPO). Successfully achieved a 10% reduction in Cost Per Order (CPO) through the deployment of Generative AI assistants and automated financial workflow models.
• Executive stakeholder management: Acted as the primary liaison between Product, Engineering, Risk, Compliance, and Finance. Successfully navigated high-stakes negotiations to align disparate global entities on standardized payment protocols.
• Team mentorship: Led a cross-functional squad of Data Scientists, Engineers, and Designers, fostering a culture of rapid experimentation and "Responsible AI" deployment.

• Led end-to-end app product development from concept and prototyping to launch, structuring workflows and prioritizing features across business, engineering, and marketing
• Worked directly with CEO on business strategy and milestone planning, translating strategic goals into aligned cross-functional execution
• Collaborated with engineers to define feature and user flow logic, develop prototypes, and conduct QA to improve app UX and interaction
• Identified product performance gaps through data analysis using Mixpanel and led experiments that resulted in a 15% increase in content creation through feature reprioritization and UX optimization
• Defined feature development priorities and monitored progress to ensure on-time product releases