Hotjar Experts in Berlin
in minutes from over 15,000 CVs with the power of AIHire experts who turn Hotjar data into clear UX fixes: heatmaps, session recordings, feedback polls, and conversion insights for websites and product teams in Berlin. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Berlin, who have recently used Hotjar
Anish Gupta
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Myrto Papagiannakou
Last position:
UX Lead, Strategist for Property Management Systems at Destination Solutions
- Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
- UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
- Advising C-level stakeholders on UX strategy and design best practices
- Planning and conducting research with agencies and property owners
- Design system strategy and definition of UX architecture
Rashi Jain
Last position:
Design Consultant at Valutics Inc.
- Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.
Fahad Khan
Last position:
Senior Designer / Founder at Fahaddeartist
I run my own freelance agency based in Berlin and help startups and teams.
- I helped 100+ businesses achieve the digital products they wanted.
- Took ownership of the design process, collaborating with other teams.
- Conducted design thinking, user research, and competitive analysis.
- Developed design concepts, wireframes, and high-fidelity prototypes.
- Optimized websites and their conversion rates to reach more clients.
- I help clients in tech, hospitality, luxury, real estate, and professional services.
- I work with long-term products and clients like Accor, Corso Da Vinci, Webwavers, and ImmoTrust.
Pauline Keating
Last position:
Founder & Principal Consultant at The Insight Architect
- Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
- Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
- Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.
Sascha Becker
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Christoph Plamper
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Trinica Abangco
Last position:
Marketing Insights & Analytics Manager, Shorts & GenAI (Interim) at YouTube (via Adecco)
- Rapidly operationalized measurement frameworks and insight generation to evaluate go-to-market initiatives, directly influencing regional planning and investment decisions within the first 60 days.
- Led complex attribution and incrementality analyses to quantify campaign impact, identifying key trends that drove improvements in user adoption and engagement.
- Partnered with product and marketing leadership to translate complex behavioral data into prioritized OKRs and clear strategic narratives.
Salvation Omorodion
Last position:
Product Management Consultant at Self-Employed (Freelancer)
- Led end-to-end product discovery and strategy engagements for early-stage founders (pre-seed) clients, defining product vision, OKRs, and go-to-market strategies and roadmaps for their cloud-based and AI-enabled solutions.
- Designed scalable product operating models (Agile/Scrum, backlog governance, KPI frameworks) as part of the partnership, to improve delivery predictability and reduce feature cycle time by up to 30%.
- Built scalable product roadmaps aligned to fundraising milestones, helping founders articulate product vision, product<>market fit, and traction clearly to investors.
Esther Habibi
Last position:
Guest Lecturer (Freelance) at CODE University
- Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”
Niharika Ghosh
Last position:
Staff Product Lead - Pricing & Insight at University of Illinois Urbana-Champaign
Ludvig Gorondi
Last position:
Founder at Insightl.ai Lernplattform
- Attempted founding of a platform for career development and personal coaching
- Top 3 placement in the Berlin-Brandenburg business plan competition
- Conducted independent market analysis and user research
- Built a comprehensive knowledge graph for roles, skills, and experiences
- Data transformation and setting up data pipelines on Azure
Abhilasha Sharma
Last position:
Advisory Board at Intersteller Consulting GmbH
- Holds an advisory role in this startup on providing guidance on use of AI in product management to use Jira AI
- Working on real-world applications of AI tools like ChatGPT, Visual Studio, Augment, and Synthesia to enhance product management and user communication
Paulo Andrade
Last position:
Founder and Product Lead at Muvuca Solutions
- Lead a climate tech consultancy end to end, coordinating cross-functional teams, owning client strategy and project management, and delivering ESG strategies and AI-first products.
- Stay hands-on across discovery, analytics, roadmapping, architecture, and QA to safeguard execution quality.
- Designed, developed, and launched Jody, an AI travel planner (demo credentials provided).
Felix Kleinhenz
Last position:
Freelance Product Consultant (Part-time) at Senvo GmbH
- Support to define & execute product strategy & scope out first features
- Mentoring CEO in order to guarantee better product alignment
Discover over 15,000 top freelancers
Statistics of experts using Hotjar
Aggregated from the professional profiles of matched freelancers.
Experience
14 years
Position duration
2.1 years
Positions per freelancer
8 (Germany: 9)
Top business areas
Information Technology, Product Development, Strategy
Top industries
Information Technology, Education, Banking and Finance
Certification focus areas
Product Development, Information Technology, Project Management
Bachelor's degree or higher
100% (Germany: 98%)
Master's degree or higher
70% (Germany: 61%)
Certifications per freelancer
2 (Germany: 1)
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Hotjar
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Hotjar does
Hotjar helps teams see how people use a site or product. It combines heatmaps, session recordings, surveys, and feedback widgets so specialists can spot friction, confusion, and drop-off points without guessing.
Common project work
- Set up heatmaps for key pages and funnels
- Review session recordings and tag behavior patterns
- Design feedback polls and exit-intent surveys
- Turn findings into clear UX and conversion notes
Tooling and setup
Strong Hotjar work depends on clean tracking, good event planning, and clear naming for pages and user journeys. In many Berlin teams, experts also align it with analytics tools, tag managers, and consent flows so the data is usable from day one.
When companies bring in help
Companies usually call in Hotjar specialists when traffic is fine but conversions are weak, users keep dropping at one step, or product teams disagree on the cause. Freelance support also helps during redesigns, feature launches, and post-release reviews when fast insight matters more than long internal setup.
What strong specialists deliver
A good Hotjar expert does more than read recordings. They translate patterns into priorities, separate one-off noise from real behavior, and explain what to change next.
- Clear hypotheses based on behavior
- Practical recommendations for UX and content
- Better survey questions and cleaner targeting
- Reports that product and marketing teams can use
Berlin collaboration
Berlin companies often want Hotjar work done alongside product, growth, and design teams, sometimes fully remote and sometimes with workshops on site. Clear English is usually enough, but local teams may also expect smooth communication with German stakeholders and quick handoffs into design or analytics work.
Frequently asked questions
Need clarity? These are the questions we hear most often about Hotjar.
Hotjar is used to understand how visitors move through a website or product. It helps teams review heatmaps, session recordings, and feedback surveys so they can find friction points and improve the experience.
Hotjar shows behavior in a visual, user-focused way, while Google Analytics is better for traffic and event reporting. Many teams use both together: analytics for the numbers, Hotjar for the reasons behind them.
A strong Hotjar specialist usually knows UX research, conversion analysis, and basic analytics setup. It also helps if they understand tagging, consent handling, and how to turn findings into clear product or marketing actions.
Not every Hotjar task needs a very senior profile, but the project should match the scope. Simple setup and basic review can be handled by a capable specialist, while funnel analysis, survey strategy, and cross-team recommendations need deeper experience.
Yes, Hotjar work is often done remotely because the data and recordings can be reviewed anywhere. Berlin teams sometimes add on-site workshops for stakeholders, but the day-to-day analysis and setup usually work well online.
With Hotjar, the biggest mistakes are tracking too many pages, collecting vague feedback, and drawing conclusions from a small set of recordings. Good specialists focus on a clear question, the right pages, and a plan for what to do with the results.
Ask which use cases they have handled, how they choose pages and audiences, and how they report findings. For Hotjar, you also want to know how they work with analytics tools and whether they can explain recommendations in plain language.
The most useful Hotjar deliverables are a clear setup, a short findings summary, and prioritized actions. Teams usually benefit most when the specialist explains what users do, why it matters, and what to change first.
The average hourly rate of freelancers in Berlin, Germany who have used Hotjar in their recent projects is 98 €, which corresponds to a daily rate of about 787 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Hotjar in their recent projects, 100% hold at least a Bachelor's degree and 70% hold at least a Master's degree.
On average, freelancers in Berlin, Germany who have used Hotjar in their recent projects have 14 years of professional experience, with a single engagement typically lasting around 2.1 years.
The most common languages among freelancers in Berlin, Germany who have used Hotjar in their recent projects are German (100%), English (100%), and French (29%).
The most common industries among freelancers in Berlin, Germany who have used Hotjar in their recent projects are Information Technology (95%), Education (67%), and Banking and Finance (48%).
The most common business areas among freelancers in Berlin, Germany who have used Hotjar in their recent projects are Information Technology (90%), Product Development (90%), and Strategy (76%).
Main locations of FRATCH Experts, who have recently used Hotjar
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
