Amplitude Experts in Berlin

Workflow-automation SaaS for operations teams (Berlin, 120 people); full-time freelance engagement reporting to the CEO: an initial 12-month interim mandate, extended twice through the AI build-out; owned product for one squad and coached the other product managers on process.

• Led generative AI (LLM) integration into the core product: from LLM-powered steps to natural-language workflow authoring and step-level automation suggestions, plus AI-managed dynamic workflows, shipped behind eval gates with human-in-the-loop fallbacks: AI-drafted workflows grew to 31% of all new workflows, and median time-to-first-workflow fell from 3 days to 4 hours.
• Packaged the AI capabilities as a usage-based add-on priced on executed automation steps, working with sales and marketing on positioning: ~€800K added ARR in the first year, and adopting accounts churned 1.8 pp less.
• Owned the roadmap end to end: replaced feature-request-driven quarterly planning with an outcome-based rolling roadmap built on quarterly bets and explicit kill criteria, presented monthly to the executive team and quarterly to the board.
• Rebuilt the product-management operating system: weekly customer-discovery cadence incl. workshop facilitation, RFC/decision-doc reviews and a single quarterly metrics narrative; coached four product managers, one promoted to senior during the engagement.
• Closed the engagement as scoped: hired and onboarded the permanent VP Product, handed over the process playbook and roadmap, and exited on schedule in June 2026.

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

Led FP&A tech transformation for a 9-figure business – from resolving legacy technical debt to leading AI-native EPM implementation

• Driving end-to-end FP&A transformation, from architecture redesign through EPM tool selection to rollout
• Ran evaluation of 12+ EPM platforms, from vendor negotiation to selection framework tied to long-term planning
• Diagnosed constraints in financial planning architecture, presented findings to the CFO, and secured executive mandate to redesign FP&A infrastructure from the ground up

• Directed the contracts management function for Europe's largest renewable energy portfolio, 10 FTE
• Implemented process automations by architecting scalable, data-driven workflows leveraging AI and traditional automation

• Detecting fraud patterns by implementing aggressive anti-fraud rules while maintaining acceptable false positive rates, reducing fraud exposure to users by up to 80%
• Supporting ideation and roll-out of new trust and safety features to block fraudulent activity and increase user awareness for fraud
• Supporting Product, Development and Customer Support with BI reports and further guidance to identify and fight fraud and policy violations

• Built a JTBD-based prioritization framework for 3,000+ accumulated feature requests, identified 27 broker jobs, validated 8 through 25 user interviews, and used the resulting job map as a live prioritization filter for all incoming channels (Upvoty, CSAT, consulting tickets).
• Responsible for the Scout24 Lighthouse initiative: Document Intelligence with full RAG architecture (semantic chunking, bge-m3 embeddings, pgvector, BM25+Dense hybrid retrieval).
• Reduced lead time of customer feature requests to 3.1 days through code analysis, ticket specification, and independent implementation using a coding agent (Codex).
• Developed an LLM-based support agent (GPT-4o mini, Codex-generated merge requests) that reduced 3rd-level escalations from 40% to 5% of all monthly tickets.
• Integrated six partners through technical coordination, specification, backlog and release management, and led seven full stack developers.
• Eliminated regulatory exposure for brokers in six weeks through risk analysis (BGH ruling on distance selling/GDPR), new audit features, and coordination with legal and data protection officers.

• Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”

• Large-scale B2C legal services platform operating across Europe in air passenger rights and in Germany across labor, mobility, and rental law.
• Owned the end-to-end onboarding and lifecycle foundations of a high-traffic customer acquisition funnel across 8 European markets, supporting ~10,000 new users per month and backed by €100k/month in paid acquisition spend.
• Led the architectural migration of the core intake and decision logic from fragmented legacy flows into a scalable workflow engine, increasing reliability, improving operational efficiency, and enabling faster iteration on funnel performance and user experience.
• Partnered closely with engineering, operations, and commercial stakeholders to optimize activation, manage complex edge cases, and ensure the platform could scale sustainably across markets without compromising performance or consistency.
• Introduced foundational product analytics and performance monitoring to increase visibility into activation, drop-offs, and lifecycle behavior, enabling data-driven prioritization and experimentation.

• Hired and mentored small design team; improved cross-functional collaboration
• Guided brand & CI evolution for improved product-market-fit; supported rollout across teams & channels
• Improved team processes and adapted workflows to shifting requirements
• Creation, maintenance of a Design System for product, content & marketing
• End-to-end product design for key features (e.g. onboarding, digital therapy modules) in a regulated health market, aligning with medical & business needs
• Supported marketing, sales & content teams in print, merchandise, web & motion
• Stakeholder management & collaboration across departments

• Executing the roadmap for LMS/LXP platform with 550+ enterprise clients and 4+ million users
• Led the 0-to-1 development of a conversational AI role-play product with the AI team
• Led GTM for the AI Roleplay, creating a new ARR stream, acquiring 15+ enterprise customers in Q1
• Led the development & GTM of a conversational AI Mentor product
• Serving on the strategic leadership team, contributing to long-term product and business strategy

• Trained and coached management and product teams on effective discovery and delivery methods, optimizing their performance.
• Orchestrated workshops for ideation, alignment, and strategy, resulting in successful product launches and optimizations.
• Provided training and guidance to the team in the absence of senior product leadership.
• Created, executed, and managed product roadmaps and strategies with agile cross-functional teams, throughout various branches and companies.
• Products & Projects: MarTech CMS replatforming (IU Group), kurando App launch (eCommerce), IU.de (Marketing B2C), recup Partner Shop (eCommerce B2B), AboutYou Online shop (eCommerce).

• Automations & AI
• GTM Engineering
• Growth planning & execution
• Sales enablement
• RevOps
• Paid media buying & performance marketing

Tools & platforms:

• HubSpot
• Clay
• Claude (Code)
• LinkedIn
• LeadInfo
• & many more

• Development of React.js / Next.js web application, displaying live sensor data and optimized routes on interactive maps.
• Architected and managed Node.js backend services in Docker containers integrated with Kafka, responsible for order management and routing.
• Guided and supported junior developers in their professional growth as team lead developer.
• Technologies: node.js, React, TypeScript, Postgres, Docker, Kafka, Github CI, ArgoCD

• Developing a holistic growth strategy and data setup to scale
• Hiring and developing the whole growth team from scratch
• Responsible for the whole growth funnel (including parts of product) and all growth channels
• Leading a growth team of 16 people