Looker Experts in Berlin

• Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
• Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
• Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

• AI adoption project in the field of public administration
• Development of a multi-stage format for introducing AI: keynote, workshops for employees and managers, deep dives on IT and legal topics
• Coordination and content alignment with external subject-matter experts (IT + legal)
• Focus on sustainable use in everyday work instead of a one-time training session

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise

• Architected and built an agentic creative automation platform on Mastra, with a custom RAG pipeline, custom hooks, tools and skills, Chroma for vector storage, and a MongoDB/Express backend.
• Built the agent orchestration layer powering Pixomi's multi-agent workspace, including 72 custom marketing skills, tools and hooks, and a custom context-management pipeline.
• Designed and implemented evals and observability through Mastra studio.
• Onboarded 10 pilot SMB customers producing 10x publish-ready creative output per campaign versus manual production in 3 months.
• Ran customer discovery and pilot feedback loops to shape the roadmap for an AI-native, workflow-based creation platform.

Led FP&A tech transformation for a 9-figure business – from resolving legacy technical debt to leading AI-native EPM implementation

• Driving end-to-end FP&A transformation, from architecture redesign through EPM tool selection to rollout
• Ran evaluation of 12+ EPM platforms, from vendor negotiation to selection framework tied to long-term planning
• Diagnosed constraints in financial planning architecture, presented findings to the CFO, and secured executive mandate to redesign FP&A infrastructure from the ground up

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

• Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
• Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
• Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
• Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

• Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
• Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
• Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
• Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
• BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
• Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
• Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)

• Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
• Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
• Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
• Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months