Google BigQuery Expert in Berlin

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• Mentor team of 6 ML platform engineers through weekly 1:1s, technical design reviews, and best practices, improving team velocity by 35% through structured sprint planning and skill development programs
• Define 2025–2026 ML platform roadmap in collaboration with Data Science, Cloud Engineering, and Product teams, prioritizing automated model governance, cost attribution systems, and multi-environment deployment strategies
• Partner with Data Science, SRE, and Product stakeholders to align ML platform capabilities with business objectives, reducing data scientist deployment friction by 60% through self-service platforms
• Architect and deliver production-grade MLOps platform supporting 50+ models in production with automated promotion pipelines, versioning, and rollback capabilities, achieving 99.5% platform uptime SLA
• Design distributed ML pipeline architecture using Metaflow and Argo Workflows (Vertex Pipelines-compatible), reducing model training time by 30% and deployment cycles from 2 weeks to 3 days through full CI/CD automation
• Build containerized ML services on Kubernetes with auto-scaling policies, resource quotas, and multi-tenancy isolation, optimizing infrastructure costs by $180K annually (25% reduction)
• Implement monitoring, alerting, and performance tracking using Prometheus, Grafana, and custom instrumentation, reducing model debugging time by 50% and establishing model performance SLOs
• Lead development of RAG-based document intelligence platform using LangChain, LangGraph, and vector databases, implementing agentic AI workflows for automated financial document processing
• Implement Infrastructure-as-Code using Terraform for reproducible environment provisioning and GitOps workflows, reducing infrastructure drift incidents by 80%
• Design role-based access control for ML platform, implement model lineage tracking, and establish audit trails for regulatory compliance aligned with enterprise IAM best practices

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

• Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
• Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
• Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
• Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
• BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.

• Designed and deployed enterprise Retrieval-Augmented Generation (RAG) applications using LangChain, LangGraph, vector databases, embeddings, and open-source LLMs served through vLLM on GCP GPU infrastructure.
• Built agentic AI workflows using LangGraph with planning, reasoning, tool execution, persistent memory, session management, and Human-in-the-Loop approval mechanisms.
• Developed LLM-powered automation systems integrating BigQuery, SQL pipelines, and external advertising APIs including Meta, TikTok, Amazon, Snapchat, Google, and Pinterest, reducing manual operational workflows.
• Architected multi-agent AI systems for enterprise analytics and decision-support workflows, enabling autonomous task execution and intelligent data interactions.
• Implemented retrieval optimization strategies including multi-retriever architectures, semantic search, context optimization, and query improvement techniques, improving response relevance by approximately 40%.
• Engineered structured prompting strategies, function-calling schemas, and validation workflows to improve reliability of multi-step LLM applications.
• Designed scalable AI services using Python, FastAPI, Cloud Run, Pub/Sub, BigQuery, Docker, and cloud-native deployment architectures.

• Fractional leadership; consulting growth-stage startups and scale-ups on data strategy, ML products, and platform foundations
• Building decisioning systems for growth, personalization, & product experimentation, across e-Commerce, Digital Health, Energy, and Logistics
• Exploring Agentic AI & LLM-based tooling for production readiness patterns

• Cut first-30-day post-subscription churn 45% to 20% by revamping onboarding and optimizing time-to-value.
• Drove 3x LTV in 6 months through retention and monetization experiments across the customer lifecycle.
• Owned app redesign and feature delivery leading to lifting active-user NPS from 6.3 to 8.5.

• Delivered AI and data science solutions, including LLM-based chatbots and data pipelines, improving operational efficiency.
• Collaborated on product features, achieving measurable impact and maintaining strong client relationships.

Tasks: Design and operation of end-to-end cloud data platforms for enterprise clients in publishing and finance, including infrastructure automation, pipeline development, monitoring, and data quality.

Activities:

• Built multi-layer data architectures on Databricks (Apache Spark, Delta Lake), BigQuery, and GCP
• Fully automated cloud infrastructure with Terraform across 3 environments (DEV/STG/PRD)
• Developed automated data pipelines with Python, dbt, and GCP services for different data sources
• Built monitoring and alerting systems for real-time platform monitoring
• Implemented data versioning and quality checks at every layer
• Designed automated test and deployment pipelines in GitLab and Bitbucket

Achievements:

• 2× production data processing capacity, reduced spike response time from minutes to ≤15 s, server errors ≈ 0
• Replaced 3,000 lines of manual configuration with a reusable automation module for 7 customer domains, configuration errors to 0
• Delivered a complete end-to-end data platform at ~€10/month infrastructure cost
• Migrated 7 database tables with 0 downstream issues
• Removed 100% exposed credentials, eliminated external vendor dependency
• Delivered integration of 3 teams in 1 sprint

• Owned the analytics stack end-to-end across data modeling, cloud setup, access control, cost management, and stakeholder-facing dashboards.
• Built and maintained large-scale data workflows across 20+ APIs and 100M+ rows using GCP, BigQuery, dbt, and Spark.
• Supported product, marketing, finance, and commercial teams with KPI frameworks, reporting layers, and decision support.
• Introduced automation and AI-assisted analytics use cases to improve insight generation and internal workflows.

• Leading coordination between business units and IT
• Coordinating development and testing
• Business analysis and structured requirements gathering
• Specifying functional and technical requirements
• Integrating interfaces to internal systems
• Developing SQL queries and reports
• Documentation in Confluence Result: On-time go-live, structured and agreed project basis, ensuring a coordinated project workflow.

• Building and scaling cloud infrastructure on GCP to support a SaaS platform for industrial clients
• Designing and implementing a data-driven DevOps pipeline for streamlined deployment and CI/CD workflows
• Collaborating with Data Science team on MLOps workflow to automate integrated retraining

• Designed and implemented scalable ETL/ELT pipelines using Python, SQL, dbt, AWS and Informatica to ingest data from sources such as APIs, relational databases, and flat files into Snowflake, reducing pipeline runtime by ~30%.
• Migrated high-volume datasets from on-premises Teradata to Snowflake using AWS services (S3, Glue, Step Functions, IAM), ensuring data consistency and integrity.
• Applied Kimball methodology to design star and snowflake schemas, improving query performance and reducing Snowflake compute costs.
• Implemented automated data quality checks using SQL-based dbt tests and the Great Expectations framework to detect anomalies and enforce data correctness before production loads.
• Orchestrated ETL workflows in Airflow using Python and managed code deployments via Git with CI/CD best practices to increase deployment reliability and maintain pipeline uptime.
• Built interactive Power BI dashboards and curated datasets to enable data-driven decision-making for stakeholders.
• Maintained technical documentation in Confluence for ETL workflows, and led knowledge-sharing sessions for new joiners.

• Fractional marketing leader, conducting audits and leading projects while advising C-level stakeholders on infrastructure, performance, and operations.
• Developing performance management frameworks including CAC/LTV analysis, target setting, OKRs, and KPI alignment across regional segments and acquisition channels.
• Developing segmentation strategies, ICP profiles, and full-funnel structures in collaboration with marketing and sales teams.
• Supporting CRM (HubSpot) implementation and developing the marketing framework for lead scoring, attribution, lifecycle journeys, reporting, and cross-team processes.
• Coaching cross-functional stakeholders through complex strategic processes, driving alignment across marketing, sales, product, and business analytics.
• Developed executive-level reports and presentations with project outcomes and actionable insights to support business decisions.
• Supporting GTM activities including new market launches and agency procurement.
• Hiring, onboarding, and coaching digital marketing teams.