Google BigQuery Experts in Germany

• Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
• Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
• Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
• Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
• Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
• Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• This project involved extraction of intelligence data to support report writing for a company that provides geopolitical, global, commercial intelligence. The data have been gathered from a number of resources (interview transcripts, online data, internal documents), and then a knowledge base has been build from it. This was the basis of a complex RAG system, that was evaluated against a golden dataset. Agents have been used to find out the contradicting intelligence, the statements supporting each other, and to store back the generated knowledge.

Used: Python, RAG, LangGraph, LangChain, deepeval, MCP

• Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
• Implementation of automated end-to-end cloud processes
• Development of LLM and NLP models
• Creation of interactive reports
• Support for national and international large corporations as well as medium-sized companies in implementing ML projects

• Defined the vision, strategy, and roadmap of AI-powered analytics products, ensuring they met the business needs of Sales, Marketing, Finance, and executive teams across Europe.
• Collected business requirements, prioritized AI product features, and led Agile development of forecasting and analytics solutions. Defined product specifications, user stories, and acceptance criteria to ensure successful delivery.
• Collaborated with business stakeholders, Product Owners, data scientists, ML engineers and software engineers to transform AI models into scalable business products and integrate AI insights into operational workflows.
• Designed and implemented Generative AI solutions leveraging Large Language Models (LLMs) to automate reporting and enable natural-language querying of enterprise data, reducing manual effort by approximately 30%.
• Defined product goals and success metrics, tracked product performance and user adoption, and continuously improved the product based on user feedback and business results.
• Established data governance, master data quality and reporting standards across SQL, BigQuery and Power BI environments to ensure reliable, secure and scalable analytics.

• Mentor team of 6 ML platform engineers through weekly 1:1s, technical design reviews, and best practices, improving team velocity by 35% through structured sprint planning and skill development programs
• Define 2025–2026 ML platform roadmap in collaboration with Data Science, Cloud Engineering, and Product teams, prioritizing automated model governance, cost attribution systems, and multi-environment deployment strategies
• Partner with Data Science, SRE, and Product stakeholders to align ML platform capabilities with business objectives, reducing data scientist deployment friction by 60% through self-service platforms
• Architect and deliver production-grade MLOps platform supporting 50+ models in production with automated promotion pipelines, versioning, and rollback capabilities, achieving 99.5% platform uptime SLA
• Design distributed ML pipeline architecture using Metaflow and Argo Workflows (Vertex Pipelines-compatible), reducing model training time by 30% and deployment cycles from 2 weeks to 3 days through full CI/CD automation
• Build containerized ML services on Kubernetes with auto-scaling policies, resource quotas, and multi-tenancy isolation, optimizing infrastructure costs by $180K annually (25% reduction)
• Implement monitoring, alerting, and performance tracking using Prometheus, Grafana, and custom instrumentation, reducing model debugging time by 50% and establishing model performance SLOs
• Lead development of RAG-based document intelligence platform using LangChain, LangGraph, and vector databases, implementing agentic AI workflows for automated financial document processing
• Implement Infrastructure-as-Code using Terraform for reproducible environment provisioning and GitOps workflows, reducing infrastructure drift incidents by 80%
• Design role-based access control for ML platform, implement model lineage tracking, and establish audit trails for regulatory compliance aligned with enterprise IAM best practices

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

• Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.

• Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.

• Supporting stakeholders in managing sales processes and early detection of KPI trends.

• Use of Microsoft Power BI as central analysis and reporting platform.

• Developing a proposal for the necessary evolution of processes and the Power BI platform.

• Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.

• Analysis and inventory of the client's Power BI platform.

• Analysis of processes and data governance.

• Recording and documenting current business processes.

• Developing recommendations for process and reporting platform improvements.

• Designing and implementing dashboards in Power BI.

• Defining company-wide KPIs and aligning them with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

• Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
• Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
• Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
• Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
• BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.

• Designed and deployed enterprise Retrieval-Augmented Generation (RAG) applications using LangChain, LangGraph, vector databases, embeddings, and open-source LLMs served through vLLM on GCP GPU infrastructure.
• Built agentic AI workflows using LangGraph with planning, reasoning, tool execution, persistent memory, session management, and Human-in-the-Loop approval mechanisms.
• Developed LLM-powered automation systems integrating BigQuery, SQL pipelines, and external advertising APIs including Meta, TikTok, Amazon, Snapchat, Google, and Pinterest, reducing manual operational workflows.
• Architected multi-agent AI systems for enterprise analytics and decision-support workflows, enabling autonomous task execution and intelligent data interactions.
• Implemented retrieval optimization strategies including multi-retriever architectures, semantic search, context optimization, and query improvement techniques, improving response relevance by approximately 40%.
• Engineered structured prompting strategies, function-calling schemas, and validation workflows to improve reliability of multi-step LLM applications.
• Designed scalable AI services using Python, FastAPI, Cloud Run, Pub/Sub, BigQuery, Docker, and cloud-native deployment architectures.

• Fractional leadership; consulting growth-stage startups and scale-ups on data strategy, ML products, and platform foundations
• Building decisioning systems for growth, personalization, & product experimentation, across e-Commerce, Digital Health, Energy, and Logistics
• Exploring Agentic AI & LLM-based tooling for production readiness patterns

• Cut first-30-day post-subscription churn 45% to 20% by revamping onboarding and optimizing time-to-value.
• Drove 3x LTV in 6 months through retention and monetization experiments across the customer lifecycle.
• Owned app redesign and feature delivery leading to lifting active-user NPS from 6.3 to 8.5.

• Built a Python pipeline that converts lectionary web content into structured daily JSON, applying liturgical-calendar rules for accurate weekday and Sunday coverage.
• Shipped a read-only FastAPI REST API with shared Pydantic models and delivered a Kirundi-first web client for browser and mobile use.
• Owned the data layer and backend architecture, collaborating closely on system architecture and interfaces while automating refreshes with GitHub Actions and validating the ETL with pytest.
• Impact: Created a reliable, API-driven source of truth for daily Bible readings in Kirundi, enabling consistent access to previously unstructured content.

• Delivered AI and data science solutions, including LLM-based chatbots and data pipelines, improving operational efficiency.
• Collaborated on product features, achieving measurable impact and maintaining strong client relationships.