Dominik G.-Business Intelligence Analyst & Founder of Beat Yesterday
Check rate
Experience
Head of Business Intelligence
PLAKATUNION
Scalable architecture based on Microsoft Fabric, reports and dashboards for executive management, shareholders, and partners, and AI agents for process automation. Identified market gaps through competitor analysis.
Teamlead Sales Analytics & Insights
Eurowings
Led a 6-person analytics team. Developed a performance-based management model to ensure sales targets were met, automated reporting processes, and established technical standards. Medallion, Star Schema, dbt, Airflow, Power BI/DAX.
Senior Analytics Architect / Senior Power BI Analyst
RTL Deutschland
Strategic architecture consulting: translated complex requirements into scalable data models, developed analytics products using UX principles, and automated the reporting portfolio.
Team Lead Business Intelligence
Jacob Elektronik
Designed a new BI setup and created dashboards, reports, and analyses, including the sales report (work sample 2).
Business Analyst
DuMont
Handled analysis and reporting requests, developed and automated KPIs, redesigned reporting in Power BI, and analyzed B2C and B2B market data.
Business Analyst
Funke
Analysis and reporting requests, development and automation of KPIs, redesign of reporting in Power BI, analysis of B2C and B2B market data.
Department Head
PLAKATUNION
12 years of data management at PLAKATUNION (2007–2019), most recently as Department Head.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Tourism, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, Information Technology, and Product Development.
Summary
Data Professional focused on building analytical structures, KPI-based management, and decision support for management and business teams. Technical depth is what enables effective analysis for me. I combine it with an eye for design, UX, and business storytelling.
For years, I have worked at the intersection of business teams, C-level executives, and data teams, most recently using AI agents for process automation.
Skills
Bi & Analytics
- Power Bi (Reports, Service)
- Dax
- Data Modeling
- Requirements Engineering
- Sales & Kpi Analytics
- Tableau
Data Engineering
- Sql / Data Warehousing
- Microsoft Fabric
- Dbt
- Airflow
- N8n
- Ssis
- Bigquery
Ai & Other
- Ai Agents
- Claude Code
- Python
- Team Leadership
Architecture
- Medallion
- Star Schema
- Elt-First
- Semantic Layer
Core Skills
- Power Bi & Dax
- Sql
- Data Modeling
- Sales Analytics
- Requirements Engineering
- Microsoft Fabric
- Dbt
- Airflow
- Ssis
- Bigquery
- Kpi Management
- Team Leadership
Industries
- Media & Tv
- Aviation
- Outdoor Advertising
- It Retail
- Publishing
Languages
Statistics
Experience
Global experience
Expertise
Frequently asked questions
Have questions? Find more information here.
Dominik is based in Sprockhövel, Germany.
Dominik speaks the following languages: German (Native), English (Advanced).
Dominik has at least 20 years of experience. During this time, Dominik has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 9 months. Note that Dominik may not have shared all experience and actually has more experience.
Based on recent experience, Dominik would be well-suited for roles such as: Head of Business Intelligence, Teamlead Sales Analytics & Insights, Senior Analytics Architect / Senior Power BI Analyst.
Dominik's most recent position is Head of Business Intelligence at PLAKATUNION.
In recent years, Dominik has worked for PLAKATUNION, Eurowings, RTL Deutschland, Jacob Elektronik, and DuMont.
Dominik is most experienced in industries like Advertising, Media and Entertainment, and Tourism. Dominik also has some experience in Retail.
Dominik is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Dominik also has some experience in Product Development.
Dominik has recently worked in industries like Media and Entertainment, Advertising, and Tourism.
Dominik has recently worked in business areas like Business Intelligence, Marketing, and Information Technology.
Dominik will be available part-time from November 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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