Looker Experts in Germany

• Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
• Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
• Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
• Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
• Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
• Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• Planning and concept development for building a new business model, including structuring and implementing business processes.
• Coordination and management of external service providers as well as interface management.
• Introduction and implementation of new digital tools and processes to optimize operational workflows.

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Detecting fraud patterns and implementing effective anti-fraud rules while maintaining acceptable false positive rates to ensure a balance between safety and a frictionless user experience
• Supporting ideation and roll-out of new trust and safety features to the platform to block fraudulent activity and increase user awareness for fraud
• Supporting Product, Development and Customer Support with BI reports and further guidance to identify and fight fraud and policy violations

Led FP&A tech transformation for a 9-figure business – from resolving legacy technical debt to leading AI-native EPM implementation

• Driving end-to-end FP&A transformation, from architecture redesign through EPM tool selection to rollout
• Ran evaluation of 12+ EPM platforms, from vendor negotiation to selection framework tied to long-term planning
• Diagnosed constraints in financial planning architecture, presented findings to the CFO, and secured executive mandate to redesign FP&A infrastructure from the ground up

• Client — Podimo ApS (podcast & audiobook streaming): build the finance reporting layer on BigQuery + dbt + Airflow, including the core revenue-transaction fact tables used across finance reporting.
• API automation: design and build a BigQuery → Airflow → Microsoft Dynamics 365 Business Central REST-API pipeline to automate sales-invoice posting, with idempotency and master-data sync between systems.
• Delivery: sole engineer on the engagement — requirements, modelling, orchestration and stakeholder communication with the client finance team, end to end.

• Built and validated SupportPiloten, an AI-powered content operations service; won the first paying pilot customer
• Tested agentic workflows with Claude Code and Codex for analysis, research, documentation, and prototyping
• Continued developing my own AI product; training in AI governance, AI compliance, and the EU AI Act (ongoing)

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.

• Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.

• Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.

• Use of Microsoft Power BI as the central analysis and reporting platform.

• Development of a proposal for the required further development of processes and the Power BI platform.

• Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.

• Analysis and assessment of the customer's Power BI platform.

• Analysis of processes and data governance.

• Documentation of AS-IS business processes.

• Development of recommendations for further developing processes and the reporting platform.

• Design and implementation of dashboards in Power BI.

• Development of company-wide KPIs and coordination with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
• Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
• Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

• AI adoption project in the field of public administration
• Development of a multi-stage format for introducing AI: keynote, workshops for employees and managers, deep dives on IT and legal topics
• Coordination and content alignment with external subject-matter experts (IT + legal)
• Focus on sustainable use in everyday work instead of a one-time training session

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

• Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
• Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
• Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
• Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
• BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance