Looker Studio Expert in Germany

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Planning and concept development for building a new business model, including structuring and implementing business processes.
• Coordination and management of external service providers as well as interface management.
• Introduction and implementation of new digital tools and processes to optimize operational workflows.

• Redesign of legal operations: standardised workflows reducing routine effort by up to 80%, with source citation, hallucination check as quality gate, role model, logging and audit trail.
• Compliance-by-design operating model (EU AI Act readiness, GDPR, eIDAS) with documented, releasable process steps.
• Roadmap, sprint planning and release management for an agentic RAG platform with counsel-in-the-loop approval, audit trail and German hosting.
• EU AI Act readiness, GDPR and eIDAS requirements managed as first-class project deliverables; go-to-market for two customer verticals.

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Architected and built an agentic creative automation platform on Mastra, with a custom RAG pipeline, custom hooks, tools and skills, Chroma for vector storage, and a MongoDB/Express backend.
• Built the agent orchestration layer powering Pixomi's multi-agent workspace, including 72 custom marketing skills, tools and hooks, and a custom context-management pipeline.
• Designed and implemented evals and observability through Mastra studio.
• Onboarded 10 pilot SMB customers producing 10x publish-ready creative output per campaign versus manual production in 3 months.
• Ran customer discovery and pilot feedback loops to shape the roadmap for an AI-native, workflow-based creation platform.

• Increased clients' affiliate revenues by at least 20 % p.a. each year and improved ROAS and profitability
• Managed and optimized affiliate and display campaigns for national and international E-Commerce clients
• Expanded and maintained partner networks and acquired new publishers
• Independently conducted pitches, affiliate audits and upselling consulting
• Tracking setups, data analysis, A/B tests, forecasting and reporting; AI training and Custom-GPTs

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
• Development of marketing strategies including responsibility for operational execution
• Concept for a productized service offer for SMEs
• Building AI-supported workflows and automations for marketing and sales

• Lead and coordinate complex cross-functional projects within LiDAR and software development environments.
• Develop and maintain critical project schedules, monitor work packages, track project baselines, and manage milestone progression via Gantt plans.
• Drive robust project controls by preparing detailed project forecasts, cost analyses, workload planning, and resource tracking.
• Monitor and report core KPIs related to cost, timing, quality, and delivery performance to ensure alignment with organizational goals.
• Design and present executive dashboards, management reports, and steering committee presentations for senior leadership.
• Facilitate seamless communication and alignment between R&D, Quality, Purchasing, Manufacturing, Finance, and international stakeholders.
• Proactively identify risks, maintain comprehensive risk registers, and contribute to mitigation planning and escalation processes.
• Coordinate engineering change requests, assessing their operational impact on project scope, timing, resources, and budgets.
• Drive efficiency through AI-powered process improvements using LEA Suite, structured prompting, workflow automation, and automated meeting documentation.

• Creation of automated tests.
• Extension of the functionality of the enterprise BI data warehouse.
• Design and development in SQL and PL/SQL.
• Data modeling as well as performance measurement and tuning.
• Creation of and contribution to user stories and concepts.
• Technical environment: Windows, Linux.
• Database: Oracle 19c incl. DWH, CDB, PDB.
• Tools: Confluence, CVS, Eclipse, Git, GitLab, Jira, N4, PL/SQL, SQL Developer, utPLSQL.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Implemented the entire reporting ecosystem from scratch using Power BI and Fabric as a tool for several clients
• Guided clients on how to implement their own reporting system
• Main industry is E-Commerce