Looker Studio Expert in Germany

• Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
• Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
• Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
• Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
• Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
• Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• Planning and concept development for building a new business model, including structuring and implementing business processes.
• Coordination and management of external service providers as well as interface management.
• Introduction and implementation of new digital tools and processes to optimize operational workflows.

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.

• Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.

• Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.

• Use of Microsoft Power BI as the central analysis and reporting platform.

• Development of a proposal for the required further development of processes and the Power BI platform.

• Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.

• Analysis and assessment of the customer's Power BI platform.

• Analysis of processes and data governance.

• Documentation of AS-IS business processes.

• Development of recommendations for further developing processes and the reporting platform.

• Design and implementation of dashboards in Power BI.

• Development of company-wide KPIs and coordination with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
• Built a network of 30+ specialists across design, content, and performance marketing.
• Delivered 360° campaigns combining storytelling, digital performance, and live activations.
• Supported clients in scaling awareness and engagement through data-driven creative strategy.

• Architected and built an agentic creative automation platform on Mastra, with a custom RAG pipeline, custom hooks, tools and skills, Chroma for vector storage, and a MongoDB/Express backend.
• Built the agent orchestration layer powering Pixomi's multi-agent workspace, including 72 custom marketing skills, tools and hooks, and a custom context-management pipeline.
• Designed and implemented evals and observability through Mastra studio.
• Onboarded 10 pilot SMB customers producing 10x publish-ready creative output per campaign versus manual production in 3 months.
• Ran customer discovery and pilot feedback loops to shape the roadmap for an AI-native, workflow-based creation platform.

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.

• Increased clients' affiliate revenues by at least 20 % p.a. each year and improved ROAS and profitability
• Managed and optimized affiliate and display campaigns for national and international E-Commerce clients
• Expanded and maintained partner networks and acquired new publishers
• Independently conducted pitches, affiliate audits and upselling consulting
• Tracking setups, data analysis, A/B tests, forecasting and reporting; AI training and Custom-GPTs

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.

• Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.

• Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.

• Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.

• Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.

• Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.

• Implement conversion and event tracking for websites, landing pages and e-commerce platforms.

• Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.

• Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.

• Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.

• Set up and work with Meta Ads, Meta Pixel and conversion tracking.

• Implement and troubleshoot Meta Conversion API (CAPI) integrations.

• Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.

• Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.

• Create analytics and performance reports using Google Analytics 4 and Looker Studio.

• Perform SEO audits, technical SEO analysis and website optimization.

• Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.

• Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.

• Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.

• Work with Google Merchant Center, product feeds and e-commerce integrations.

• Configure and troubleshoot product data feeds for advertising and e-commerce platforms.

• Implement marketing, analytics and website integrations using APIs and existing platform integrations.

• Use JavaScript for tracking implementations, custom website functionality and technical integrations.

• Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.

• Implement automation for marketing and business processes where repetitive manual workflows can be simplified.

• Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.

• Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.

• Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.

• Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.

• Google certified in Google Ads, Google Ads Measurement and Google Analytics.