Looker Studio Experts in Munich
matched in minutes by AIHire experts who connect Google Analytics, BigQuery and advertising data, then deliver interactive dashboards and reliable reporting workflows. FRATCH matches you quickly with vetted, available freelancers who fit your Looker Studio project.
Meet FRATCH Experts in Munich, who have recently used Looker Studio
Sebastian B.
Last position:
Project Lead – Customer Information Tool (EMEA) at Microsoft AI Tour 2026
- Led the project to implement the Customer Information Tool for the Microsoft AI Tour EMEA
- Directed the development of an event platform with sponsors, speakers, and agenda
- Conducted a compliance audit to ensure adherence to Microsoft corporate policies
- Coordinated vendors, dependencies, and deliverables across multiple European tour stops and trade show appearances
Bengisu Y.
Last position:
Freelance BI, AI & Digital Strategy Consultant at Various Clients
- Delivered AI-driven business and marketing strategies to global clients across various sectors.
- Supported small businesses and entrepreneurs with social media content creation, web design, UX/UI improvements, and digital marketing strategies.
- Automated analytics workflows and developed dashboards to monitor campaign performance and engagement metrics.
- Helped clients enhance their digital presence by combining creative storytelling with measurable insights.
- Advised on AI integration in marketing workflows to boost productivity and creative efficiency.
Vibhu K.
Last position:
Senior Product Manager at MediaMarktSaturn
- Led development and management of advanced data products and reporting solutions, driving €11M revenue in 2023. Hired and mentored a product manager to enhance product capabilities, enabling brands to gain closed-loop measurement insights.
- Defined product vision and strategy for offsite product domain globally, enabling brands to engage their most valuable customers throughout the omnichannel customer journey.
- Initiated and led data-driven martech and adtech innovations, laying groundwork for AI-powered personalization and targeted marketing across 12 countries.
Martin S.
Last position:
Business Intelligence Data Analyst at webeet
- Optimized SQL data pipelines for clean insights.
- Analyzed and visualized trends with Python.
- Improved dashboards and automations.
- Worked with Google Sheets, GCP, Snowflake, dbt, Spreadsheets/Excel, Databricks, PySpark, and Fivetran.
Slavina V.
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Stefan T.
Last position:
Freelancer for Programmatic Advertising & Ad Tech Solutions at toxby consulting
- Clients: REWE Group, Matterkind, Target Video, Payback, Saint Elmo's, Cookie Labs
Discover over 15,000 top freelancers
Statistics of experts using Looker Studio
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 15 years)
Position duration
1.8 years (Germany: 2.1 years)
Positions per freelancer
7 (Germany: 10)
Top business areas
Marketing, Business Intelligence, Information Technology
Top industries
Information Technology, Media and Entertainment, Advertising
Certification focus areas
Marketing, Business Intelligence, Project Management
Bachelor's degree or higher
100% (Germany: 95%)
Master's degree or higher
40% (Germany: 55%)
Certifications per freelancer
2
Most common languages
German, English, Bulgarian
Speak two or more languages
100% (Germany: 99%)
Based on our profile pool as of 30 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Munich using Looker Studio
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Looker Studio experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (83%)
- Media and Entertainment (83%)
- Advertising (50%)
- Banking and Finance (50%)
- Automotive (33%)
- Healthcare (33%)
- Professional Services (33%)
- Retail (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Looker Studio does
Looker Studio is Google’s reporting and data visualisation tool for turning connected data into interactive dashboards. Companies use it to monitor marketing performance, sales activity, finance metrics and operational trends. Its browser-based reports make business information easier to explore and share.
Core data connections
Looker Studio works with Google Analytics, Google Ads, Search Console, BigQuery, Google Sheets and many other sources through connectors. Strong specialists understand how these sources differ, how fields are typed and how data should be blended. They also handle permissions, credentials, refresh behaviour and reusable data sources.
Dashboards and reporting
Experts create reports that answer specific business questions rather than simply display charts. Typical deliverables include:
- Executive performance dashboards
- Marketing and campaign reporting
- Sales pipeline and revenue views
- Operational monitoring reports
- Branded client-facing dashboards
They configure filters, calculated fields, date controls, drill-downs and navigation so users can investigate results without losing context.
When companies need specialists
Freelance expertise is useful when reports have become slow, inconsistent or difficult to maintain. Companies also bring in specialists when they are migrating from spreadsheets, replacing manual monthly reporting or combining data from several teams. In Munich, remote collaboration often works well, while workshops with local stakeholders can help clarify German and international reporting needs.
Skills around the tool
The best professionals combine dashboard design with data understanding. They may work with SQL, BigQuery, Google Tag Manager, Google Analytics, spreadsheets, APIs and data warehouse concepts. They know how to define metrics, document sources, validate totals and protect sensitive information through appropriate access settings.
What quality looks like
A reliable Looker Studio professional starts with the decisions a report must support and traces every metric back to a trustworthy source. They test filters, blends, time zones and edge cases before handover. Clear naming, consistent visual hierarchy, concise documentation and an editable report structure make the result useful after the engagement ends.
Frequently asked questions
Not sure where to start with Looker Studio? These answers cover the essentials.
Looker Studio is used to create interactive dashboards and reports from sources such as Google Analytics, Google Ads, BigQuery and Google Sheets. Companies use it for marketing analysis, sales reporting, financial visibility and operational monitoring.
Looker Studio is closely connected to Google data sources and is often chosen for accessible, browser-based reporting. Tableau and Power BI may offer broader modelling and enterprise analytics features, so the right choice depends on data complexity, existing systems, governance and user needs.
A strong Looker Studio specialist often also understands SQL, BigQuery, Google Analytics, Google Tag Manager, spreadsheets and data modelling. Knowledge of metric definitions, data quality checks and dashboard usability is just as important as chart configuration.
The required experience depends on the work. A simple report using a clean Google Sheet may need less specialist input, while blended sources, complex calculated fields, BigQuery data or governed company reporting require deeper expertise and careful validation.
Looker Studio projects are well suited to remote collaboration because reports, data sources and review comments can be shared online. On-site workshops in Munich can still be valuable for requirements, stakeholder alignment and training, especially when German-language communication is expected.
Looker Studio can reduce manual spreadsheet work by connecting directly to recurring data sources and presenting consistent dashboards. It does not replace every spreadsheet use case, particularly where teams need extensive ad hoc modelling or complex data preparation before reporting.
Ask the specialist to explain the source of each key metric, how they handle blended data and how they test filters and date ranges. Review a portfolio for clear layouts, useful interactions, documented logic and dashboards designed around decisions rather than decorative charts.
Google Data Studio was the former name of Looker Studio. Some professionals, documentation and search queries still use Data Studio, but the current official product name is Looker Studio.
The average hourly rate of freelancers in Munich, Germany who have used Looker Studio in their recent projects is 106 €, which corresponds to a daily rate of about 850 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Looker Studio in their recent projects, 100% hold at least a Bachelor's degree and 40% hold at least a Master's degree.
On average, freelancers in Munich, Germany who have used Looker Studio in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 1.8 years.
The most common languages among freelancers in Munich, Germany who have used Looker Studio in their recent projects are German (100%), English (100%), and Bulgarian (17%).
The most common industries among freelancers in Munich, Germany who have used Looker Studio in their recent projects are Information Technology (83%), Media and Entertainment (83%), and Advertising (50%).
The most common business areas among freelancers in Munich, Germany who have used Looker Studio in their recent projects are Marketing (83%), Business Intelligence (67%), and Information Technology (67%).
Main locations of FRATCH Experts, who have recently used Looker Studio
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
