Sebastian Beer - Concept, UX and Technical Project Management

Q: Where is Sebastian based?

Sebastian is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Sebastian have?

Sebastian has at least 23 years of experience. During this time, Sebastian has worked in at least 9 different roles and for 10 different companies . The average length of individual experience is 2 years and 4 months . Note that Sebastian may not have shared all experience and actually has more experience.

Q: What is Sebastian's latest experience?

Sebastian's most recent position is Concept, UX and Technical Project Management at LHM Services GmbH .

Q: What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for LHM Services GmbH , Hotel Rehlegg , Greenstyle Munich , Planworx GmbH , and acht-null Future Marketing .

Q: Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Advertising , Tourism , and Information Technology . Sebastian also has some experience in Professional Services , Government and Administration , and Media and Entertainment .

Q: Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Marketing , Project Management , and Information Technology . Sebastian also has some experience in Product Development .

Q: Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Advertising , Information Technology , and Professional Services .

Q: Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing , Information Technology , and Project Management .

Recommended expert

Munich, Germany

Experience

Mar 2023 - Jul 2024

1 year 5 months

Munich, Germany

Concept, UX and Technical Project Management

LHM Services GmbH

Developed a modern communication platform for web presence for internal and external stakeholders
Created a technical and user-centered (UX) concept in close collaboration with project participants
Monitored and managed the website implementation
Conducted testing and quality assurance
Technical project management focusing on coordination and goal achievement
Interface management and close collaboration with IT@LHM-S

Aug 2020 - Oct 2020

3 months

Germany

Social Media Ads and B2C and B2B Campaign Optimization

StepStone Deutschland GmbH

Test concept for B2C campaigns
Execution of all B2C social media campaigns
Partial automation of B2C campaigns
Definition of relevant KPIs
Optimization of B2B campaigns for lead generation
Restructuring the LinkedIn Ads account for Germany and the UK
Internal training on best practices for LinkedIn campaigns
Interest-based audience definition for various professions to improve ROAS for Facebook ads
Budget planning and management

Aug 2019 - Present

6 years 8 months

Ramsau bei Berchtesgaden, Germany

Website and SEO Optimization

Hotel Rehlegg

Development of a relevant keyword set
On-page optimization of individual pages for the keywords
Definition of relevant KPIs
Setup of conversion tracking for bookings, voucher purchases, and interactions
Setup of a marketing dashboard with Google Data Studio
Training on how to use the CMS (WordPress)
SEO optimization of individual pages
Technical project leadership

Feb 2019 - Present

7 years 2 months

Munich, Germany

Facebook Ads Campaigns

Greenstyle Munich

Setup of Facebook Business Manager and Facebook ad accounts
Definition of target audiences for various campaign objectives
Planning, launching, and optimizing Facebook ads
Reduced cost per conversion by over 40%

Feb 2019 - May 2019

4 months

Online Marketing and Social Media Consulting

Allianz AG

Led the international team of social media managers
Definition of KPIs for the mystery campaign
Planning and setting up social media channels for Facebook, Twitter, and Instagram
Introduction of a global page structure on Facebook
Definition and setup of a meaningful marketing dashboard with key KPIs
Budget planning and management for ad placements during the campaign period
Detailed audience segmentation for Facebook ads and ad management
Creation of meaningful reports including recommendations for action

Jul 2018 - Present

7 years 9 months

Munich, Germany

Concept Development, Online Marketing and Technical Project Management

Planworx GmbH

Development and implementation of participant management systems for events with 100 to 5,000 attendees
Strategic development of social media activation measures to increase the reach of digital events
Concept and design of a marketing website to incentivize sales partners
Technical management and strategic concept development for building a digital event platform, as well as conceptual support for the execution of around 30 digital events, including the GEMA annual general meeting and the Audi Partner Conference

Mar 2018 - Present

8 years 1 month

Munich, Germany

Freelance Digital and Communications Strategist

acht-null Future Marketing

Specialized in optimizing all digital marketing activities
Data-driven analysis of online marketing activities and website performance
Review and optimization of agreed KPIs
Development and implementation of appropriate measures to improve online presence, Google rankings, and conversion rates of paid media campaigns

Aug 2014 - Oct 2015

1 year 3 months

Online Marketing and Social Media Campaigns

20th Century Fox

Leading a team of film, social media managers, graphic designers, and concept developers
Developing campaign ideas for the films 'Maze Runner 1', 'Maze Runner 2', 'Kingsman' and 'SPY'
Selecting suitable micro-influencers
Seeding on communities, forums, Facebook pages and blogs
Ad management
Running contests and giveaways
Achieved interaction rates between 15% and 20%

Jan 2014 - Dec 2016

3 years

Online Marketing and Social Media Consulting

Accor Hotels

Developing the social media strategy for German-speaking markets
Creating a crisis plan for potential social media crises
Managing the German-speaking Facebook community for AccorHotels.com and the Le Club AccorHotels loyalty program
Running targeted campaigns (summer, Christmas, specials, sweepstakes) with campaign microsites and Facebook apps
Localizing global campaigns
Ad management using Kenshoo
Monitoring and tracking Facebook activities and Facebook ads using Socialbakers
Doubled fan count to 20,000 in 2 years
Regularly ranked in the top 3 in Accor's internal country ranking for organic reach and interaction rate

Mar 2003 - Feb 2018

15 years

Munich, Germany

Founder and Managing Director

happy pixel GmbH

Responsible for over 400 successfully completed online marketing projects for clients across various industries
Leading up to 10 employees

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Tourism, Information Technology, Professional Services, Government and Administration, and Media and Entertainment.

Advertising

Tourism

Information Technology

Professional Services

Government and Administration

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, and Product Development.

Marketing

Project Management

Information Technology

Product Development

Summary

Results-oriented digital and communications strategist with over 20 years of experience in overseeing and implementing digital processes. Proven ability to successfully shape complex projects through goal-oriented and independent work. Strong communication skills, team focus, and leadership experience. Solid knowledge in developing and implementing communication strategies as well as in process management. Confident handling of analytics tools and digital platforms. Extensive experience working with international teams. Curious and always at the pulse of digital trends. Enjoy working in a dynamic environment.

Languages

German

Native

English

Advanced

Statistics

Experience

Total positions 10

Experience in Advertising 23 y

Avg length 5 y

Longest experience 14 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Concept, UX and Technical Project Management, Social Media Ads and B2C and B2B Campaign Optimization, Website and SEO Optimization

Main industries Advertising, Tourism, Information Technology

Main business areas Marketing, Project Management, Information Technology

Profile

Created

November 2024

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sebastian based?

Sebastian is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced).

How many years of experience does Sebastian have?

Sebastian has at least 23 years of experience. During this time, Sebastian has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 2 years and 4 months. Note that Sebastian may not have shared all experience and actually has more experience.

What roles would Sebastian be best suited for?

Based on recent experience, Sebastian would be well-suited for roles such as: Concept, UX and Technical Project Management, Social Media Ads and B2C and B2B Campaign Optimization, Website and SEO Optimization.

What is Sebastian's latest experience?

Sebastian's most recent position is Concept, UX and Technical Project Management at LHM Services GmbH.

What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for LHM Services GmbH, Hotel Rehlegg, Greenstyle Munich, Planworx GmbH, and acht-null Future Marketing.

Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Advertising, Tourism, and Information Technology. Sebastian also has some experience in Professional Services, Government and Administration, and Media and Entertainment.

Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Marketing, Project Management, and Information Technology. Sebastian also has some experience in Product Development.

Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Advertising, Information Technology, and Professional Services.

Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing, Information Technology, and Project Management.

What is the availability of Sebastian?

Sebastian is immediately available full-time for suitable projects.

What is the rate of Sebastian?

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.