Asma K.-Data & AI Product Manager | Business Intelligence & Sales Operations
Check rate
Experience
Data & AI Product Manager – Business & Sales Operations
PUMA GROUP
- Defined the vision, strategy, and roadmap of AI-powered analytics products, ensuring they met the business needs of Sales, Marketing, Finance, and executive teams across Europe.
- Collected business requirements, prioritized AI product features, and led Agile development of forecasting and analytics solutions. Defined product specifications, user stories, and acceptance criteria to ensure successful delivery.
- Collaborated with business stakeholders, Product Owners, data scientists, ML engineers and software engineers to transform AI models into scalable business products and integrate AI insights into operational workflows.
- Designed and implemented Generative AI solutions leveraging Large Language Models (LLMs) to automate reporting and enable natural-language querying of enterprise data, reducing manual effort by approximately 30%.
- Defined product goals and success metrics, tracked product performance and user adoption, and continuously improved the product based on user feedback and business results.
- Established data governance, master data quality and reporting standards across SQL, BigQuery and Power BI environments to ensure reliable, secure and scalable analytics.
Sales Operations Manager & Business Intelligence
PUMA GROUP
- Built automated data pipelines, SQL data models, and Power BI dashboards, enabling over 200 users across Europe to access business insights independently.
- Developed executive dashboards to track revenue, sales performance, marketing, budgets, and forecasts, providing a single source of truth for business KPIs.
- Supported revenue management through sales forecasting, pricing analysis, budget monitoring, and commercial performance reporting to maximize revenue opportunities and improve business planning.
- Performed commercial analytics, scenario planning, and ad hoc business analysis to support strategic decision-making by Sales, Finance, and executive leadership.
Sales & Marketing Data Analyst
EUTELSAT GROUP
- Designed Tableau dashboards and Salesforce CRM reporting supporting executive decision-making across Marketing, Sales and Finance, improving KPI visibility and decision speed.
- Performed marketing analytics, campaign performance analysis and customer acquisition analysis, delivering recommendations to improve conversion rates and commercial effectiveness.
- Partnered with data engineers to validate source data and enforce data quality across multi-system environments, reducing reporting discrepancies by 25%.
- Delivered sales pipeline forecasting, market segmentation, customer insights and ad hoc analyses to help leadership respond rapidly to business and market changes.
Business Intelligence Analyst (Apprenticeship)
AMGEN
- Built interactive Tableau dashboards and data visualizations integrating Salesforce CRM and operational databases to support sales and marketing decision-making.
- Led business requirements gathering and stakeholder interviews, translating user needs into functional specifications for business intelligence solutions.
- Defined and monitored commercial KPIs and analyzed large datasets using SQL for monthly business reviews, executive reporting and growth-opportunity identification.
Sales & Marketing Data Analyst (Final-Year Internship)
RENAULT–NISSAN ALLIANCE
- Analyzed commercial KPIs using Salesforce CRM and R-Sales and delivered weekly sales performance reporting to regional management.
- Delivered Salesforce training to the European sales force, improving CRM adoption, data-entry quality and reporting reliability.
- Planned, executed and tracked CRM email campaigns and supported the Alpine A110S digital launch through market analysis, audience segmentation and campaign performance reporting.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Fashion, Telecommunication, Biotechnology, Pharmaceutical, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Sales, Marketing, Information Technology, Product Development, and Project Management.
Summary
International Data & AI Product Manager with 7+ years of experience delivering AI-powered data products, analytics platforms, and business intelligence solutions across Europe. Proven track record of partnering with executives, business stakeholders, and cross-functional teams across multiple countries to define product strategy, deliver AI-driven insights, and enable data-driven decision-making. Experienced in Generative AI, Machine Learning, Agile product delivery, SQL, BigQuery, Power BI, Tableau, Salesforce, and cloud analytics to accelerate business growth and digital transformation.
Skills
Ai Product Management
Data Product Management
Product Strategy
Ai Strategy
Product Vision
Product Roadmaps
Product Lifecycle Management
Product Discovery
Requirements Gathering
Product Requirements (Prd)
User Stories
Acceptance Criteria
Backlog Prioritization
Agile Delivery
Generative Ai
Large Language Models (Llms)
Natural-Language Querying
Machine Learning
Predictive Analytics
Forecasting
Ai Productization
Business Intelligence
Sales Operations
Commercial Analytics
Revenue Reporting
Self-Service Analytics
Data Visualization
Data Governance
Data Quality
Data Modeling
Sql
Bigquery (Gcp)
Power Bi
Tableau
Salesforce Crm
Jira
Sap
Okrs/Kpis
Python
Dataiku
Ibm Spss Modeler
Qlikview
Google Analytics
Data Pipelines
Gcp
Sql Server
Sales And Demand Forecasting
Budget Tracking
Customer Acquisition
Market Segmentation
Excel (Advanced)
Powerpoint
Word
Meta Business Manager
Trustyou
Stakeholder Management
Cross-Functional Collaboration
Languages
Education
NEOMA Business School
MSc · Marketing & Data Analytics · Mont-Saint-Aignan, France
ENCG Settat
Master in Sales & Marketing · Sales & Marketing · Settat, Morocco
ESC Troyes
Master in Management & Strategy · Management & Strategy · Troyes, France
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Asma is based in Munich, Germany.
Asma speaks the following languages: English (Advanced), French (Advanced).
Asma has at least 7 years of experience. During this time, Asma has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 6 months. Note that Asma may not have shared all experience and actually has more experience.
Based on recent experience, Asma would be well-suited for roles such as: Data & AI Product Manager – Business & Sales Operations, Sales Operations Manager & Business Intelligence, Sales & Marketing Data Analyst.
Asma's most recent position is Data & AI Product Manager – Business & Sales Operations at PUMA GROUP.
In recent years, Asma has worked for PUMA GROUP and EUTELSAT GROUP.
Asma is most experienced in industries like Fashion, Telecommunication, and Biotechnology. Asma also has some experience in Pharmaceutical and Automotive.
Asma is most experienced in business areas like Business Intelligence, Sales, and Marketing. Asma also has some experience in Information Technology, Product Development, and Project Management.
Asma has recently worked in industries like Fashion and Telecommunication.
Asma has recently worked in business areas like Business Intelligence, Sales, and Marketing.
Asma holds a Master in Marketing & Data Analytics from NEOMA Business School, a Master in Sales & Marketing from ENCG Settat and a Master in Management & Strategy from ESC Troyes.
Asma will be available full-time from September 2026.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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