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Mojtaba Peyrovi-Head of Data Analytics & BI

Mojtaba Peyrovi - Head of Data Analytics & BI - profile avatar
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Berlin, Germany

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Experience

Dec 2023 - Nov 2025
Berlin, Germany

Head of Data Analytics & BI

Urlaubstracker GmbH

Position Summary
Head of Data Analytics & BI at Urlaubstracker GmbH
Industries
Tourism
Business Areas
Business Intelligence
Information Technology
  • Owned the analytics stack end-to-end across data modeling, cloud setup, access control, cost management, and stakeholder-facing dashboards.
  • Built and maintained large-scale data workflows across 20+ APIs and 100M+ rows using GCP, BigQuery, dbt, and Spark.
  • Supported product, marketing, finance, and commercial teams with KPI frameworks, reporting layers, and decision support.
  • Introduced automation and AI-assisted analytics use cases to improve insight generation and internal workflows.
May 2022 - Jul 2023
Berlin, Germany

Head of Data Analytics & BI

SPARRKS GmbH

Position Summary
Head of Data Analytics & BI at SPARRKS GmbH
Industries
Information Technology
Business Areas
Business Intelligence
Information Technology
  • Defined the long-term data roadmap and aligned analytics delivery with company and product priorities.
  • Led a team of 3-5 developers, supported hiring and mentoring, and contributed as a hands-on manager across analytics and product initiatives.
  • improved KPI clarity, reporting reliability, and cross-functional visibility by partnering with stakeholders across departments.
  • Guided cloud and stack decisions that improved scalability and cost efficiency, contributing to more than EUR 30K in annual savings.
Feb 2021 - Feb 2022
Bangkok, Thailand

BI Team Lead & Data Product Manager

Heroleads Asia

Position Summary
BI Team Lead & Data Product Manager at Heroleads Asia
Industries
Advertising
Business Areas
Business Intelligence
Product Development
  • Owned the data vision and roadmap across Thailand and Indonesia, aligning analytics delivery with business and technology strategy.
  • Built and led a team of 4, introduced stronger product thinking, and coached team members through structured development plans.
  • Improved data quality, reporting resilience, and self-service BI while reducing delivery bottlenecks and monthly infrastructure cost.
  • Trained 120+ colleagues in data literacy and self-service reporting.
May 2019 - Feb 2021
Bangkok, Thailand

Senior BI Analyst / BI Analyst

Heroleads Asia

Position Summary
Senior BI Analyst / BI Analyst at Heroleads Asia
Industries
Advertising
Business Areas
Business Intelligence
  • Designed data marts, dashboards, alerting systems, and performance reporting used across business functions.
  • Built 20+ dashboards and advanced reporting workflows using Power BI, DAX, Spark, AWS Redshift, MongoDB, and Elasticsearch.
  • Developed analytics applications and notification systems that improved operational control, compliance, and reporting quality.
Nov 2015 - Oct 2018
Bangkok, Thailand

Financial Data Analyst

MoneyHero Group

Position Summary
Financial Data Analyst at MoneyHero Group
Industries
Banking and Finance
Business Areas
Business Intelligence
Finance
  • Built a call-center invoicing and recommendation system that reduced manual processing time by 75%.
  • Supported A/B tests, weekly performance reviews, and decision-making through structured reporting and regression analysis.
  • Automated reporting workflows using APIs, Google Analytics, and Python-based analysis.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Banking and Finance, Tourism, and Information Technology.

Advertising
Banking and Finance
Tourism
Information Technology
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Information Technology, Finance, and Product Development.

Business Intelligence
Information Technology
Finance
Product Development
Profile match chart

Summary

Hands-on data and analytics leader with 10+ years of international experience building BI foundations, modern analytics stacks, and decision systems across product, marketing, finance, and commercial teams. Strong in SQL, Python, BigQuery, dbt, Spark, dashboarding, experimentation, and cloud analytics, with a track record of leading teams, improving reporting reliability, reducing platform cost, and translating business needs into scalable data products. Recently strengthened AI engineering skills to support practical, controlled AI adoption in modern data organizations.

Skills

  • Data & Bi Leadership
  • Analytics Strategy
  • Data Roadmaps
  • Stakeholder Management
  • Team Leadership
  • Mentoring
  • Sql
  • Python
  • Bigquery
  • Dbt
  • Spark
  • Power Bi
  • Looker/Lookml
  • Data Modeling
  • Etl/Elt
  • Experimentation
  • Gcp
  • Aws
  • Cost Optimization
  • Ai-Enabled Analytics
  • Langchain
  • Agentic Ai
  • Rag Systems
  • Marketing Analytics
  • Artificial Intelligence

Languages

Persian
Native
English
Advanced
German
Elementary

Education

Oct 2017 - Jun 2018

MBA · International Business

Oct 2000 - Jun 2005

BA · Industrial Engineering

Certifications & licenses

Machine Learning

Stanford

NLP Specialization

Snowflake Data Warehousing Workshop

TensorFlow for AI

dbt Fundamentals

Statistics

Experience

Total positions 5
Experience in Advertising 3 y
Avg length 1 y 9 m
Longest experience 2 y 11 m

Global Experience

Countries worked in 2 (Thailand, Germany)
Primary country Thailand

Expertise

Recent roles Head of Data Analytics & BI, BI Team Lead & Data Product Manager, Senior BI Analyst / BI Analyst
Main industries Advertising, Banking and Finance, Tourism
Main business areas Business Intelligence, Information Technology, Finance

Qualifications

Highest degree Master
Certifications earned 5

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Mojtaba is based in Berlin, Germany.
Mojtaba speaks the following languages: Persian (Native), English (Advanced), German (Elementary).
Mojtaba has at least 9 years of experience. During this time, Mojtaba has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 9 months. Note that Mojtaba may not have shared all experience and actually has more experience.
Based on recent experience, Mojtaba would be well-suited for roles such as: Head of Data Analytics & BI, BI Team Lead & Data Product Manager, Senior BI Analyst / BI Analyst.
Mojtaba's most recent position is Head of Data Analytics & BI at Urlaubstracker GmbH.
In recent years, Mojtaba has worked for Urlaubstracker GmbH, SPARRKS GmbH, and Heroleads Asia.
Mojtaba is most experienced in industries like Banking and Finance, Advertising, and Tourism. Mojtaba also has some experience in Information Technology.
Mojtaba is most experienced in business areas like Business Intelligence, Information Technology, and Finance. Mojtaba also has some experience in Product Development.
Mojtaba has recently worked in industries like Tourism, Information Technology, and Advertising.
Mojtaba has recently worked in business areas like Business Intelligence, Information Technology, and Product Development.
Mojtaba holds a Master in International Business and a Bachelor in Industrial Engineering.
Mojtaba has 5 certificates. Among them, these include: Machine Learning, NLP Specialization, and Snowflake Data Warehousing Workshop.
Mojtaba is immediately available part-time for suitable projects.
Mojtaba's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Mojtaba, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Market avg: 704-864 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.